Ladies and gentlemen, welcome to this presentation. I'm going to cover probably the most common question that I get asked anytime that we do some sale or we do a product launch where we're giving people training, coaching, and just a bunch of stuff. Actually, even if we're not giving them a bunch of stuff, even if we're just giving them one thing, one piece of software, one tool, this just becomes a trending question in our business right after we launch something, we introduce a new product or something like that. It's always like, where do I start? 
I want to have a conversation about this and I want you to take it in the spirit that it's meant because I really want you to succeed. I really want you to do well. Both myself, Melinda, and our whole team want you to do well in your business, and we want to help you along the way. 
I think that what's really, really important for you to succeed is for you to understand that just because you're doing something new, just because you're doing something technical, or just because you're on the internet now does not mean that you should abandon conventional wisdom and just do what any other prudent adult would do in a situation where they're doing something new. 
I wanted to address the question of where do I start. We recently did one of these special offers where people got a bunch of stuff. I wanted to basically give you a perspective that maybe you don't currently hold if you're in a situation where you're stuck and you wonder, what do I do? I've got all these new tools. What do I do? Where do I start?
I want you to basically just imagine for a minute that you are building a house. Maybe you don't have the fancy Home Depot orange hat and maybe you're not wearing a green flannel, but just imagine for a moment that you had undertaken the project of building a house. Not a big, fancy-schmancy house, just a little, tiny house in your backyard. Building a little, tiny house, and you took on this project. 
Maybe you haven't built a house before but you've seen some built. You live in a house so you know what a house is supposed to look like, and you decided, I'm going to try to tackle this project. I'm going to build a little house. 
You watch a whole bunch of videos on the internet about how to build a house, how to pour the foundation, how to put your 2x4s up, and how to do everything that you have to do to build your little house. You've been learning and watching each of these different things about building your house.
So far, you've got the foundation going. So far, you've been able to dig up the area and you poured the foundation. You actually got the wood planks, you got the concrete and everything, and you're doing the foundation part of your house. 
Then, you went to Home Depot for something. While you're there, you realize Home Depot is having a sale. Oh my goodness. They got the drill, they got the new Magnum 5000 solar-powered drill, and they got the new fancy-schmancy saw that can cut 19 pieces of wood at the same time while you're blindfolded. They got all these fancy stuff and it's all on sale for pennies because it's Black Friday. 
Oh my God, oh man, how can I pass this up? I'm going to get my fancy Magnum 5000 drill, I'm going to get the saw, I'm going to get all these nails that they have discounted, and I'm going to get all these stuff. As a matter of fact, I'm just going to buy the whole kit and get everything. I know I don't need any wrenches but it comes as part of this kit. Look at these wrenches, these are quality wrenches. Oh my goodness, this is great. It's got paintbrushes in there. I don't have anything to paint yet, but I know I'm going to eventually be painting. Look, there's an ax. I could think of zero things that I'm going to need an ax for but hey, it comes with the kit. I'm going to get the whole shebang. I got it, the whole thing. 
Now, you go back home or to the home that you're building with your kit. You're so excited about the kit, with the ax, with the gloves, with the Magnum 5000, with the paintbrush, with the wrenches. You're like, okay, what do I do? I don't know what to do. Where do I start? 
You decided to call Home Depot and say, I got the kit, I got the Magnum 5000, the saw, the ax, the paintbrush, and everything. Where do I start? 
Picture being the person on the other side of that line, being the Home Depot worker where you just bought the kit. That's how I feel when somebody who just bought a bunch of tools for a project comes to me and says, where do I start? I've got a million questions for you. 
This is what you should be asking yourself. What are you building? Do you have a blueprint? Some people think that just because they bought a kit, they bought a bunch of new tools that were on sale, they're like, okay, I got to start over. The work that you did on the blueprint doesn't matter anymore. Now I got to find something to do with the ax. I got to find something that I got to do with the ax right now because I got the ax. Should I start over? Should I tear down my foundation? They start literally questioning themselves and what they were doing. It's not like they're following the blueprint or anything. That's a very good question. 
Ask yourself, what are you building or do you know what you're building? I thought we had established that you're building a little house. We specifically went to Home Depot because you were looking for something that you were up to and now, you got pulled into a direction or maybe you saw a special. 
Look, please don't take this the wrong way. Take this in the spirit that it's meant. I'm not saying that you did the wrong thing by picking up the kit with a Magnum 5000. Maybe the Magnum 5000 is in fact something that you're going to need at some point or another while you're building that house, while you're in that project. But do you have a blueprint? Are you following instructions? Because then, the question that you should be asking yourself is, what's next in my particular blueprint? What am I doing next? What am I supposed to do? What step are you on? Do you have the skills that you need to build it? 
That is the situation that gets you to a point where it's like, I know concrete, I know how to build a foundation but now I'm screwed. I don't know what to do next. How do you do the studs? How do you put the walls up? I don't have one of the fancy laser things to level things off. 
Maybe that's why you went to Home Depot to buy one when all of the sudden, you saw that the Magnum 5000, whatever the drill is called. I'm just totally making that up, but my point is that you should be evaluating and basically taking stock of what you have and what your needs are. What you really have and what your needs are right now. 
What you might need is a skill or an assistant with that skill to do that next step. What step are you on? You won't even know what step you're on if you don't have a blueprint. If you don't have a blueprint, you might ask yourself, why did you start building this thing in the first place without a blueprint?
Remember that part about watching videos? Would you really start building a house without any kind of plans, without any instructions? When you do that, you end up going to Home Depot and buying the roof material before you've even poured the foundation. 
This is the kind of situation that a lot of people find themselves in when they turn to the internet and build the business because they literally just abandoned conventional wisdom. They're just like, oh well, it's the internet so I'm going to be rich tomorrow, what difference will it make if I start building the roof first instead of the foundation? It makes a big difference. 
Do you have the correct tools? Do you have the supplies? It takes a blueprint, then it takes the skills, then it takes the tools, then it takes the supplies. It takes a series of things. And it takes steps. You need to identify, what step am I on so I know what skill to use, what particular tool, and apply to what supply.
If you don't have these pieces in place, it doesn't matter what the guy from Home Depot tells you about that Magnum 5000 because it has absolutely nothing to do with what you're at in your particular project. 
Everybody that goes to Home Depot is not building a house. Some people are doing things. Some people, they're doing plumbing. Some people are doing who knows what other project. Somebody might be building a deck for their backyard. Somebody might be doing electrical work on their lipo. I don't know. 
My point is that that Home Depot employee that answers the phone when you say, hey, what do I do with this kit, there are a million things that you could be in the middle of doing before you start. There's no particular one way or one thing that you should be doing with the Magnum 5000 drill. 
Melinda and I created a lot of different tools, a lot of different projects, a lot of different training for different things. We teach people how to build a business that has multiple income streams. Those income streams come from affiliate marketing, as well as vendor sales, actually selling and internet marketing. Call it whatever you want. The vernacular varies from different cliques. If you're in one group, they call it one thing. If you're in another group, they call it another thing. 
At the end of the day, you're selling your own stuff or you're selling other people's stuff. There are various ways to sell your own stuff and there are various ways to sell other people's stuff. Some people have review blogs, some people get solo ads. There are thousands of ways to do each of those things. 
The question then is which one are you doing? Why did you pick this one? How far into it are you? You could use that Magnum 5000 drill in a dozen different ways, in thousands of different ways. Where do you start is really about where are you? What are you building? Do you have a blueprint? What step are you already on? Do you have the skills you need? 
You really need to do a self-assessment. That self-assessment really should start with identifying the four components of your journey. This is important. If you think this is psychobabble and you're having the kind of problem that I'm talking about here—you don't know where you start or that you're overwhelmed with all of the stuff that you have—then you shouldn't dismiss what I'm saying as psychobabble. 
You should really pay attention here because you need to identify the four components of your journey. That is your start point, your end point, your vehicle, and your map. You have to have all four for a successful journey. The moment you remove or tamper with one of those things, you're screwing up your journey. When you're on a screwed-up journey, you get distracted, you get pulled into different directions, you'd buy things you don't need, you get shiny objects syndrome, you get information overload, you get all [...] that newbies complain of. It's because you don't have a firm grasp of the four components of your journey. 
The start point. It's not just where you are, it's what you have. It's what you possess, it's the skills that you possess. Where are you starting from? Taking stock of where you're starting from, knowing where you want to be, and knowing where you are. With where you are right now, are you capable of getting to where you want to go? 
Are you going to drive there? Okay, well, do you know how to drive? Do you have a driver's license? Are you physically able to drive? These things, knowing them, identifying them, is part of the start of your journey. Knowing where you're going, very specifically where you want to go is very important because if you don't have a destination, you're going to be on your journey forever. Eventually, every single journey has to have a destination, or else you'll be traveling forever in circles. 
These are very, very simple to understand concepts, but I think they elude most of us. I don't know why, but for whatever reason—I say we because I've done this myself—we abandon conventional wisdom when we buy a product online. 
We're like, okay, I don't need to know because I've got this product now. I don't need to know where I'm starting. I don't need to take stock of what skills I have. I got the Magnum 5000 and I think it does everything. It doesn't matter whether I know how to build a house or not. I got the Magnum 5000. I'm going to push a button and it's just going to build a house itself. 
No, that's not how it works. There is no magic product out there. There is nothing out there that you can buy that's going to have a button that you can press that's going to do absolutely everything for you. 
There are things, there are tools out there that can simplify tasks. There are definitely tools out there that can automate things. There are definitely platforms out there that you can use to enhance the process that you're in. But if you don't have a realistic start point, if you haven't realistically taken stock of where you're at, what tools do you have, what skills do you possess, what are you capable of doing, how much time do I have to do it in, if you haven't made some plan and written these things down—what is my time to go there—if you are working for someone else, if you are building that house and you had a boss, a general constructor, he's going to want to see your plan. He's going to be holding you accountable. What's your schedule? When are we going to get that foundation poured? By what day? When do we get the studs going up? All right, because we got a plan for the truck to come with the concrete. 
There are all of these things you're going to be held accountable to, but for whatever reason, again, because we abandoned conventional wisdom since you're working on your own business, you decided to think, whatever, I'm just going to do it when I'm going to do it. You don't hold yourself to a standard that you know your boss would hold you to. 
When we're working from home and we're working on our own thing, we lose all regimen and we just do things. This is the perfect environment for distractions to thrive in. This is when you get pulled in different directions because you don't have your tasks for today laid out properly. Why don't you have your tasks for today laid out properly? Because you haven't even mapped out your journey. You don't know what are the skills that you're possessing that you're comfortable with, which are the ones that you're going to have to outsource, and which ones you're going to invest in learning. 
You don't even have that planned out. If you did, you would know how much money you're going to have to budget for that learning, for the tools, for the outsourcing. You would know how much time you need to devote over the next week in order to get everything done by the time the concrete truck is going to come. You would know because you've been actually treating it like a business instead of a hobby. You would know because you have planned the four components of your journey. 
We have training about this. I'm going to tell you where to find that training in a minute. Do you have the help that you need to get it done? That's another question. I think that one of the best things that I did in the beginning is I aligned myself with others that were doing what I was doing, that had already done what I'm in the process of doing, and I got a coach. 
That's really, really important because when you go at something by yourself and you've never done it before, you tend to try to get advice from everybody. Getting advice from everybody is a surefire way, it's just a recipe for failure. It's like cooking a dish, approaching 5 different chefs or 10 different chefs, and asking them to put 1 ingredient. Do you know what I'm saying? You take 10 recipes, you take 1 line from each recipe, just 1 line in that order, 1 line for each recipe, and then you try to make this. It's the same dish or same thing but how do you know if this chef doesn't add the salt in the last line? How do you know that now, you didn't have salt three times?
You're going to end up with a catastrophe of a dish because you’re trying to follow too many instructions. You did that because it's free and because it's on Youtube. You're not following one coach, and this is a problem. Sometimes, it's not just the coach. I'm not trying to pimp out our coaching service or anything like that or anybody else's. Sometimes, it's just about the accountability part. It's about talking to someone that's in it with you, that's doing the same thing, that you can meet up once a week or maybe just have a Zoom call or Skype call. 
I used to have a group, a clique that I used to talk to every single day when I first started. I'm talking about the first couple of months that I started in this. I met some people on the Warrior Forum. I became really good friends with this guy named Adil Chaudhry. I became really good friends with this guy named David Kanin, I became really good friends with this guy named Dave Nickelson. 
We would literally have Skype on the whole day while we're working. We will turn with each other and ask questions. We would encourage each other and we would show each other our pages, our links, and where we're at. We would hold ourselves accountable and stuff. 
Do you have the help that you need? Do you have the components of your journey? Do you have the correct tools? Do you have the supplies? What step are you on? Do you have the skills that you need? Have you been honest with yourself about these things? What are you building? Do you have a blueprint?
Have you acknowledged that there were things that maybe you suck at and you need to learn before you can actually move on? Now that you acknowledged that, there are little things that you suck at and you need to learn. Have you now looked into who you're going to learn them from? How long is it going to take to learn them? How much is it going to cost you to learn them? Have you done this kind of thinking? Probably not because the majority of people are just trying to make money online. They don't care how it comes in. 
Think about when you graduated from school. You just came out of school and your parents said to you, hey, what are you going to do with the rest of your life? You just said I'm going to make money. My next question is okay, how? I'm going to get that paper. Right, how? What are you going to do? What career you're going to choose? What job are you going to take in that career? What are the steps? What's the entry-level job? What's the goal? It's going to require four steps to a journey, the four components of a journey. 
If you're turning to the internet and you're just saying, I'm just going to make money, you're just in the hunt and you're using the words like I'm a hustler. I’m hustling. I'm trying to make money here. You know what? You're not going to get anywhere. 
Here are the things that I suggest to you. First of all, watch the Success Journey Components. It’s a video in the MUA Archives, March 2017. Look that up, it's called Success Journey Components. It's a presentation about the four components of a journey that I just mentioned. Another one that you should watch is the 6 Figure Plan. It’s in the MUA Archives, April 2015. By the way, don't freak out about the dates. These are timeless concepts that I teach. Assembling a Business Funnel, MUA Archives, January of 2014. You're not just creating a product funnel, you're creating a business funnel. Each of your product funnels needs to fit into your business funnel. That is if you're actually building a business. 
If you're serious about this, you're creating something that's going to sustain you for the rest of your life, that you might be able to will to one of your kids or your grandkids. Or maybe you don't want to will it to anybody and you just want to be paid by your business. Maybe you want to get a valuation for six or seven figures from your business in a couple of years, you want to be able to just cash out on it, and just maybe put six figures, seven figures in the bank and just live off the interest. 
I don't know what you're planning is. Apparently, you don't either. Determine what those four steps of the journey are going to be and actually write things down. Make a plan, draw that blueprint, and make some hard decisions about your business. Then, have the discipline to actually become a marketer instead of just continuing to be the marketed. I encourage you to watch these things. We appreciate that you're a part of our business, that you are a loyal customer and student. We're here to help you. We'll see you in the next video. Take care.