Welcome to Profit in 7: 7 Simple Steps to Quickly Make Money Online Without Spending A Dime. You can spend a dime if you want to spend a dime, but my goal here is to go over the concept, the process that you have to follow—it's a lot simpler than you might think—and basically gets you on the right track so you can get money as soon as possible. Because frankly, I think that the main reason that people end up quitting when they try to make money online is that they just don't get a profit quickly enough. 
That's because they get distracted and they start way too many things, get pulled in a whole bunch of directions, get paralysis by analysis, shiny object syndromes, and all the other clever little things that happen to newbies. I don't want that to happen to you. Let's talk about how you can profit in seven. 
Number one, start assembling an audience. You got to start assembling an audience. Look, there's a lot of places to do this in. There are hundreds of social media sites. Yeah, I know Facebook is the biggest, it's the mother of all the social media sites, but it's definitely not the only one. There's a lot of other ones out there. There's LinkedIn, I'm not even going to attempt to name them all. 
Start assembling an audience in a Facebook Group and/or a YouTube channel. It's so easy to do either. I mean within a minute you can have a Facebook Group starting right now or YouTube channel. You can start it up really quickly and you can even just go ahead and just Google, how do I start a Facebook Group or how do I set up a YouTube channel? There's a minimal amount of steps required to do this, but the cool thing about it is as you start posting content, you just start inviting people, you can start attracting people just based on the stuff that you have in there. 
Obviously, I would make these public groups, but what they are is just a digital stadium. It's a place for you to house your tribe. A way to start is to do a search on the platforms for your specific niche and see what channels, groups, and pages already exist. Obviously, you got to have an idea of the niche that you're going to get into, the direction that you're going to go. We always use dog training as an example. 
I would go into Facebook and go into the open graph search bar, it's a little bar at the top where you can conduct a search and type in dog training. You can sort it now by groups, by pages, by profile, by a whole bunch of different things. You can sort it by groups and you probably find thousands of dog training groups. Maybe join a couple of them. As a matter of fact, I will recommend that you join more than a couple of them. Infiltrate those other tribes and gather intel on what you'll be doing in yours.
This is how you learn what you're going to be modelling, what kind of content to put in there. Modeling is okay, plagiarism isn't. It's perfectly okay for you to follow the steps of somebody that's done something before you, especially if they've done it right and then get it going, put your own twist on it. 
What I don't want you to get into the mindset of doing is plagiarising under any guise, even when they call it curation. No, create your own stuff. Come up with your own ideas. Come up with content sharing and just get ideas about what you're going to do from these other audiences, but essentially, you want to build your own digital stadium on any number of social networks. 
You're going to have to create content. Create it or share it, whatever the topic is of interest that attracts people into this group, into this digital stadium, you want to be the person that's constantly sharing about it. 
Step number two, now that you have your audience and you're putting that together while you're continuously doing this—every day adding content, every day growing that audience—you want to find a high converting—by high converting, I mean 10% conversions or greater—ticket. By high ticket I mean $1000–$2000 value, backend webinar on an affiliate platform.
By affiliate platform I recommend starting out with something like ClickBank and the reason that I recommend starting out with something like ClickBank, we don't do a lot of business on ClickBank anymore but when I started I did. We probably do maybe $1000 or $2000 a month from our ClickBank. It's really not anything to write home about, but the thing about ClickBank that makes it appealing is that you don't have to have this long waiting process to apply, to promote something. You don't have to have this great history of sales.
All you really need is a free account in ClickBank and you can get your affiliate link for any product and just insert your ID into that link and it will work. There's no approval process required. You want to find one of these high ticket webinars on something like ClickBank by simply going and searching their marketplace. They got a marketplace and you can search it by category, by niche.
Here's something about the webinar. Your webinar must appeal to your intended audience. You don't want to find a great high converting webinar that's just in the perfect price point, but it's about golfing and you're going to share it with your dog training group, your dog training audience. It makes absolutely no sense. It has to be congruent. It has to appeal to that audience.
Another thing I'm going to advise you here is to become very, very familiar with the product that the webinar is selling. Watch the entire webinar, become an expert at that webinar. You can watch it 10 times, and then watch other people's reviews of the product. You could search on Google. What I'm doing here is I'm trying to expose you to the idea that you don't have to buy the $2000 product to be an expert at it. 
You can become very, very familiar with it by watching the webinar that sells the product a couple of times. You can also become very familiar with it by looking up other people's reviews, watching demos, maybe even in some cases communicating with the vendor himself and asking if maybe you could get a 24-hour access just to review the products so maybe you can make a video about it or something.
If you approach a vendor, some vendors might do it for you. The majority won’t, but it doesn't hurt to ask. Watch other people's reviews, basically gain as much knowledge as you possibly can about the product. Then what I'm going to recommend as well here is that you use the JV page of the product to get promotional materials.
Find a webinar that has some sort of JV page, which is a Joint Venture page, essentially where the vendor provides tools for affiliates like emails, articles, and even ad copy can be found on JV pages. This is great because it's a source of bullets, features, descriptions, benefits, hotspots, things you can use in your arsenal when you're going to be sharing that with your audience. 
The first part was to build an audience, start building that audience. Building an audience isn't something that you just do once and then you're done doing it. Building an audience is something that is perpetual. You're always building that audience because there's attrition that you have to cover for. You're always getting new people and other people are leaving. You're always going to be doing that. Number two, find a high converting high ticket backend webinar. Then let's jump into number three.
Number three is to create a five-page report about the main topic that's covered in the sales webinar. This is a simple process, don't overcomplicate it. A five-page report. Have you ever made a book report in high school, a term paper in college? Of course, you've done this before at one point or another. You've gathered so much information about this product that you will know what are the key things that the product is teaching and helping the user to overcome.
You want to create a report about those things. The key with this report is to not teach a hell of a whole lot, but rather to create suspense. You want to be suspenseful and awe-inspiring with the title specifically. For example, I've given you a couple here to look at. “The Secret ___ Method” that's like a suspenseful curiosity-inspiring type of a title. How about “3 Steps To Do This, To Do XYZ, or To Do ___”. How about “The Biggest Mistake To Avoid in ___”.
One of the things that I recommend people do when they're creating titles, headlines, subheadlines, or just basically create those suspenseful and awe-inspiring types of messages or brands to get people to come in and want to find out more is to use this principle, “How To Get All you Want Without Everything You Hate.” Whenever you say something like this book is going to teach you how to catch all the types of fish that you've ever wanted to catch without having to have a yacht and go all the way out to the middle of the ocean, everything that you hate.
Your book, your report, your thing should show them how to get everything that they want, get the result that they want without anything that they hate. For example, with this book, you're going to learn how to lose 30 pounds without having to do any exercise or taking annoying pills. All the good without all the bad. That's the winning formula for suspenseful awe-inspiring titles and subheadlines to get people to want to get in and want to see what you're talking about.
One I want to recommend once they’re in, once you're writing the content in your little five-page report is that you load that report with trip wires to the webinar registration page using anchor text with your affiliate link. That's a very long sentence. 
Essentially what we're saying is this, you got an affiliate link now because in step two, you went and found a webinar that sells for a high ticket, and you did that on ClickBank. You got an affiliate link because you got a free ClickBank account. You got your ID from ClickBank, now you got your affiliate link, and you just inserted the ID in the affiliate link for that product. 
Now you have an affiliate link. When you're writing a report, as you're writing that report and you're talking about the topics that product and that webinar are about because again this is basically going to be the lead-in. This report is what's going to be what takes people to the webinar. In that report, you’re going to insert anchor text. When you're typing texts, you're going to highlight it, right click, and then turn that into a link. We're basically using anchor text and you're going to put in your affiliate link. 
When you put your affiliate link in the anchor text, these are called tripwires, be sure to use a link cloaker, this is a tool like Pretty Links. There's literally a tool called Pretty Links. This enables you to disguise or cloak that long ugly ClickBank affiliate link so that people don't necessarily know that it's an affiliate link, but more importantly so that you can always control the target URL, the target destination.
The affiliate link that you created by inserting your affiliate ID into the URL for the product that you want to promote, the instructions on how to do that are on ClickBank. There are videos on every single affiliate platform on how to get your affiliate link, it's really not a big deal. Once you have that affiliate link for that product, you want to cloak it.
You want to cloak it because picture this, if you insert that link directly into the report and then you generate that report, what I'm going to recommend is that you use free tools when you're doing all this stuff. You can use Google Drive, which is what we use. Google Drive is a suite of tools. 
One of them, probably the most valuable one for me, is Google Docs. Which is essentially a word processor where you start with a blank page, you can start typing up, and then at the end, you can save it as a PDF, which is a document that can be emailed to people, that can be downloaded. 
You're going to create your PDF using Google Docs. A really simple process, your report is now a PDF and it has links in it and people will be downloading that. I'm going to show you how in step four, but people will be downloading that from you. Here's the thing, it has a link in there and now it's downloaded on somebody's computer. 
What if you want to change that link? You can't. Once they downloaded it, once you've already given them the book, the PDF, you have no control over it. Using Pretty Links, you still control the destination of all the links for reports that people have on their computers because essentially, those reports are pointing to a temporary location that Pretty Links sets up and it's being redirected.
If for whatever reason, next week you say, I want to promote a different webinar with my report. All you got to do is go to Pretty Links and just swap out that affiliate link with your new affiliate link. You know what? Everybody's link and every report that they've ever downloaded now points to the new location. It's a way to create dynamic links inside of reports that are downloaded.
One last thing I want to tell you about the report is that it must be suspenseful. The report shouldn't solve their problem. The report needs to be about the secrets that the webinar is going to cover. This is a really really important tactic and a really important part of making that report desirable to your audience. It has to be desirable. They got to want it. 
Most webinars promise to teach some secrets. Well, your report brings up the secrets, the need for those secrets. That's what your report should be about. This is why you need to be an expert on the webinar and you should be very knowledgeable about the product. 
The report shouldn’t teach them the things that the webinar does, the webinar is what's going to teach them that. The report should just inspire curiosity and get them to want to go to the webinar to learn more. The webinar gets them to want to buy the product to learn more. Every step in the chain is designed to get them to want the next step. 
Your report shouldn't teach them what's in the product. Your report shouldn't teach them what's in the webinar, that's what the webinar does, and that's what the product does. Your report should just get them excited about going and watching the webinar. Five-page report, do it in Google Docs, which is a free tool. Just make sure you use the tips I just talked about here.
Number four, make a landing page and a download page for your report. Do not overcomplicate this process either. It is not difficult, especially nowadays. There are so many drag-and-drop page builders. If you went, oh my God, I don't want to spend a lot of money. Well, there are free tools out there that you can use. I wouldn't recommend building an entire business on free tools, but if you're just getting started, I want you to build something quickly that's going to get you to money quickly in seven steps. 
It's not going to be very quick and simple if you have to learn 100 things that you got to do with WordPress or how to use really complicated tools. There's actually a free tool like Groove that you can use—GroovePages, GrooveFunnels. They have a whole suite of tools that are free to use.
Naturally, they have a paid version that gives you the ability to email more clients, make more pages, and stuff like that. But for somebody who's just starting out, start making a few thousand dollars quickly, you can use a tool like this. Again, I would just say, keep in mind that this is your starting point. This isn't necessarily what I would recommend you build an entire business on, even though I know that Groove is a great suite of tools. 
By the way, most of these platforms nowadays come with templates so you don't even have to worry about it. You literally have to point click and use their own templates that they have for making landing pages. All you got to do is insert your text. There's nothing complicated about it, there's no designing or anything like that. Essentially, what you want to do is create a simple page that promises to give them the magic that they seek in a free report. 
Remember, you built an audience that’s specifically interested in that backend product. Now your report is going to promise to give them for free, the magic stuff that they need. But really what your report is doing is prefacing them for the webinar that you want them to be on. 
You're going to connect the page to your autoresponder and that's also easy to do. If you don't have an autoresponder, an autoresponder is something that I don't typically recommend that you use a free one. You want to use an established one, but like I said, if you're just starting out and you want to get some money in the bank before you start buying some things, consider using Groove because you can use the autoresponder. I think the first up to 500 subscribers are free. That's great, you can make quite a bit of money with up to 500 subscribers.
I would recommend using something like that and now you've got the ability to collect names and email addresses from those people in your audience and you're going to offer them a free report to do that. 
Right after they enter their name and email address to download your report, they'll be taken to a download page. Here's my recommendation for a download page. Your download page should have some sort of viral inviter or a share gate that offers them something else for free if they share. 
A viral inviter is going to be a process that is going to help you get your subscribers to bring you in more subscribers. If you're wondering, how the heck does that work? There are tools out there that you can use for this. You'd have to do some digging around to find a free one, but there are few out there and what this does is essentially tell your subscriber that you’ll give them an additional free gift because remember, they're on your download page because they just gave your name and email in order to get your free report. 
Now what you want to do is say, hey, look, would you like the audio version that comes with that? Because if you invite your friends here, I'm happy to give you that audio version as well. Then if they share on their Facebook, Twitter, or whatever, it automatically reveals the link to the mp3. What's the mp3, what's the audio version? It's just you reading your book, your report. Just turn on your microphone, read your five-page report, and save it as an mp3. 
Now they've got the audio version of the report. Maybe you don't want to make an audio, you don't like the sound of your voice, you don't like your accent, or whatever, you can maybe give them some companion to the report. Maybe a checklist or something like that. The idea is to offer them something else for free in order for them to invite more people to your landing page. This is how you start getting a little trickle of traffic turning into snowballs, turning into an avalanche. That's what you want to do. 
Let's jump to number five. You want to write and queue up a follow-up email sequence. This is important because not everyone that downloads your report is going to read it right away, number one, and not everyone that does read it is going to click on the link and go watch the webinar right away. Not everyone that watches the webinar is going to buy the product right away. 
How are you going to keep getting people to click, go back, and remember that they have something to read and something to watch? You're going to have to email them. You're going to have to write and queue up a follow-up email sequence. Make it a seven-day sequence, a ten-day sequence, maybe a longer sequence.
What you want to do is have at least one email per day going out to build trust initially. The first couple of days—two to three days—you're building trust, you're talking to them about you, thanking them for downloading your book, for your report, thanking them for being part of your audience, and maybe introducing them to yourself, to your family, to your kids. Maybe a picture of your dog, whatever it is, you're building trust and you're providing value within the actual email itself referencing the ebook, the pdf, the free report.
You're basically saying, Hey, did you get to page number two where I talked about this and this? You know what, I don't know if you know, but the backstory behind that thing that I mentioned on page two is this... and a little email then a link right to the download page again. You're continuing to build a relationship with them, talk to them about the ebook, then bring them back to the download page where they get to see that inviter again. It's another opportunity for them to invite.
Essentially, those first couple of emails, you're not pitching them on anything. You're just building a relationship and talking to them about the thing that they already downloaded. Then what you do slowly is transition to the email copy from the webinar JV page because that email copy, the one that the vendor wrote, that's designed to sell the webinar registration page to get people there. 
Now what you're going to do is transition from your nice trust emails into emails that are still very friendly and written in your voice (so to speak), but now you're using the bullet points, the features, the benefits, the things from the webinar and you're asking them. Hey, did you catch that webinar? Did you see the webinar yet? And you're linking to the webinar—always using your Pretty Link, always using your cloaked link.
Essentially, that's what an email sequence does. The initial email should talk about you and your report, then the subsequent emails should talk about the benefits of the webinar, attending the webinar, and giving them links to the webinar. 
Step number six, make a featured post or video about the free report and pin it in your group or in your channel in whatever digital stadium you have on, whatever social network you have where you're growing your audience. Essentially, I said to make a video because if you have a YouTube channel, the way you communicate with subscribers in your YouTube channel is through videos. You make them a video and if they click the little to be notified, they'll be notified that you just put up a new video, and then your messages are in that video.
That video might be about the free report with a URL or a link telling them, hey, go here and get this free report, which will be the URL to the landing page that you made. What you want to do with that feature video or featured post because if you're in a social media platform like Facebook and your audience is being put into a group, you can have a video as your pinned post, but initially, it can just be text, and it just tells them about the report. 
Maybe even have a picture of their report, like a picture of the cover, a screenshot of it, and that's always cool. You don't really have to have fancy graphics. You can take a picture of the report and it just shows the title of it, and maybe just put some black text. It looks like some black lines like some of it have been redacted.
Another thing you can do is take a photograph with your phone. Print up the report, staple it, take a picture of yourself holding it, and then go and blur some of the text or something on it because you want to create that curiosity with the picture.
You can put the picture with the post about why they should opt in to get their free report, why they need it, why they need the magic that is going to reveal, and that is a pinned post now. Inside your group, you can literally tick off the little thing that says make this a pinned post, pin it to the top, and it will always be at the top of the group. Whenever somebody comes into your Facebook Group, they always see that post first. It's always on top. 
The same thing with YouTube, you can actually have a featured video where it's always the main video of your YouTube channel. Essentially this is something that everybody runs through. Another thing you can do is in all the other videos that you have on your YouTube channel, you could post a little link in the description back to your landing page to tell them about your free report. Essentially, the pinned post or video is the first thing that every visitor or tribe member is going to see, and that's how you get traffic to your landing page. 
Number seven, provide unconditional value daily and engage with your tribe members. This is critical because this is how you get traffic to see that pinned post—by you constantly providing unconditional value. 
What do I mean by unconditional value? It means that there are no conditions for them to get it. You are doing it out of goodwill. You are posting stuff that's informative, educational, entertaining. You're basically getting them addicted to your content. You're becoming a person of value for them. Every single day, you're posting important stuff because you know what they like, you are the creator of this audience.
You’re revered. When you step up to the podium, they listen, so you want to post content inside of your group or inside of your YouTube channel daily. That's what's going to attract people. Little by little, people are going to see—every single time that they go into your group, to your channel, or to whatever your audience you're building this in—that pinned content.
The information that you post has to be congruent with the report and the webinar. Again, you don't want to post about golfing inside of a dog training group. That's not to say some people that like dogs don't also like golf. It just makes no sense to do that, and you're going to turn away people that are wondering why the heck are you doing that. 
Don't post salesy stuff, that's a big one. A lot of people fall into this trap. They think, okay, I got a tribe now. I've got some people here. We got some 20, 30 people. We've got a few people joining every day, that's great, but I'm still not making any money. I'm in a hurry to make money. It's been a week, I still haven't made any money. Let me just post the direct link in here to an offer, the product of the day from JVZoo. You just killed it. Don't do that. 
Post value, value. Don't post salesy stuff—value. What will happen is they'll identify you as a person of value and someone that they need to be aligned with, and they will then consider getting your free report because it contains that magic that you promised them. Then that is what you use to get them into the webinar. 
This is called a process of micro-commitments. They are showing you little micro-commitments from joining your tribe, to downloading your free ebook and thereby now joining your list, to reading your emails and your content, to clicking on your link and registering for a webinar, and to eventually buying. This is a process. It's essentially a funnel that weeds out the non-buyers and the people that aren't interested, and it just basically drives everybody to this webinar.
All of this can be done without you having to create your own high ticket webinar or high ticket product. You do have to make that five-page report. Yes, you do. You have to do it, and it's got to be congruent. It's got to make sense. Go back to this video, watch it again, and follow the processes that I mentioned. You don't want to go and start making that report now and then go and try to find a webinar that matches it later.
You don't want to go and do the report now and then go try to build the audience. There's a specific reason why they're listed in this particular order one through seven. 
I hope you've enjoyed this video. I guarantee you that this is a simple seven-step process to get to profit without having to spend any money. Obviously, if you do decide, I'm going to invest in a fancy-schmancy page builder, or I'm going to invest in some graphics for my books so it has a nice cover and it looks really professional. Okay, that's great, good for you. More power to you.
If you say, you know what, I'm going to spend a couple of bucks. I'm going to spend $20–$30 for a couple of days and I'm going to run a little Facebook ad to my group so that I can get 100 or 200 people in my group really quick. Okay, great, good for you. I compliment you and I congratulate you on realizing that it takes time, effort, and money to build a business. But you can also start this process that I've just explained here without having to spend a dime and you'll start seeing some progress, you'll start seeing some results, and eventually, you'll rinse and repeat the process each time getting better. 
Maybe your first webinar, the first one that you choose, maybe that's not the winner. Maybe the second one isn't the winner, but because you're using Pretty Links, maybe you're swapping out to different types of webinars all in the same niche, obviously, and eventually, you'll find your winner. 
This is a process pretty much anybody could do with a little bit of elbow grease, with a little bit of grit. I hope you've enjoyed this video, Profit in 7: 7 Simple Steps To Quickly Make Money Online Without Spending A Dime. I look forward to seeing you very, very soon. Take care.