Ladies and gentlemen, welcome to this presentation. Now, I'm not gonna go through this whole thing. I really just one, wanna focus on one slide. I wanna talk about the post pandemic online business map. This is actually a, a process map that I put together to kind of help people focus on the things that are really, really important right now based on the trends that I've been seeing as a result of changes in the economy from the pandemic. Okay? So I'm gonna scroll down to, I mean, it's just a couple intro slides here, but I'm gonna scroll down to the specific one that I wanna talk about, which is this one right here. This is the actual process map, and it covers a few steps, three steps in particular with one very, very important purpose. And the, the, the thing that I see like very, very common commonly happening with people online is that they set out to create something or to try and sell something, but they don't start with the end in mind.


And I don't think it's that, that, that it's ever been as important as it is right now to create processes in your business that have a high ticket product, some sort of information product at the end, and that, that is the purpose. So essentially starting there, finding what the big thing that you want to sell is, and then reverse engineering the little things to get there. And this concept, if you grasp it and you apply it, it will change everything for you. It will make you so much more successful and so much more consistently profitable than you know, you. This is how you're able to eliminate the whole feast or famine from your business. And it's by just simply looking at things from right to left instead of left to right. And I think that what I mean by that is, is I think that people think they need to basically worry about traffic later and worry about monetization later, and they're just gonna create things.


And man, you're, that's, that's a, that road is long. It's hard, it's arguous because after you have something, it's a pain in the to try to go and find traffic and try to find people to come to it. And you start turning on, well, I'm gonna try to do paid advertising. Then you go, you can spend a bunch of money trying to learn and get through the learning curve on each one of these paid processes. And most of those different paid advertising methods, whether it's Facebook ads, solo ads, or whatever it is that you're trying to get clicks to an offer through most of those, they don't, you can't, you're not gonna swing and, and hit a home run right at the beginning. You're gonna have to not create one ad. You're gonna have to create 20 ads in order to narrow it down to the one or two that are getting a little bit of results. And then you're gonna have to scale those. And, and what happens to most people is they run out of money before they come up with a winning formula. And that really, really sucks because they, they might actually have a good product or good offer. So instead of leaving the traffic driving for later for the end, for,


For after it, it shouldn't be an afterthought. It should be what you think about in the beginning. But you should think about it in the beginning with an end in mind. And here's what I mean by that. We're gonna go through this process here where you're gonna start by attracting assembly and audience, then you're gonna feed them valuable daily content. Then you're gonna create no-brainer offers to make your affiliates rich. And then you're gonna put these people directly into a high ticket webinar. Okay? So here's the deal. If you are just thinking about creating the high, the no-brainer offer, if that's where you're at, if you're thinking, well, I just, I just have to create a product because you're already screwing it up. You're already starting like three steps into this thing. And, and, and, and this is a problem whether you're a vendor or you're an affiliate.


'Cause A lot of people think, well, you know what? I'm just gonna be an affiliate because that's quicker and it's easier and I don't have to create products. But then you find yourself in that catch 22, you find yourself in the situation where you know, you're here trying to create a product, trying to you know, you know, get people to buy something just so you can make commission. And you're thinking, well, I I, I don't want to create products that just wanna make commission, so I'm going to instead do affiliate marketing. And then what you realize is now that you're competing with all these other marketers that have bonuses, and now you're like, okay, well I need to make bonuses. So you're making products to, to have bonuses to compete in affiliate marketing. And what's the difference between making products to you could just sell?


Well, the difference is that if you make products that you could sell, affiliates are driving traffic for you and your, your money is coming from a lot of different avenues, a lot of different affiliates, as opposed to if you're doing affiliate marketing, you're making half the commission and the traffic is only coming from you one person. So there's a very big difference. And a lot of people get like stuck here. They, they start here and they get stuck here, you know, and they, and they think, well, you know, I'll do affiliate marketing first because, and then they realize, well, I gotta build a list. Like, okay, well now that I gotta learn everything about building a list, now I gotta buy squeeze page. Now I gotta get the, and they get, they go down this whole rabbit hole about building a list, and then they get so involved in that that, you know, they could have built one of these funnels and build an audience and been been profitable long beforehand.


So if you're starting here and you're hunting for an offer to promote, or you're, you know, trying to create something to sell you, you've already screwed up. You've al you're already putting the cart before the horse. Alright? You need to start over here. You need to attract and assemble an audience, okay? And you need to do that with an end in mind. Here's what I mean by the end in mind. You need to understand, or at least have a, you know, good, no, you, you definitely need to have a good understanding. You don't necessarily have to have an exact product that you want to promote as a high ticket offer, but you definitely need to have a good understanding of the niche or the topic of that sub niche to subtopic of that product that that product is gonna be in. And generally speaking, what I'm gonna recommend is that over here, that backend product, that high ticket webinar that you're gonna promote in the back, that's this red one over here, this big red one, that, that be some sort of like a thousand dollars product or maybe even a $1,500 or $2,000 product, okay?


You wanna find something like that first, and then you wanna build an audience that is going to appeal to that and that audience you can attract and assemble it in social media, okay? You can attract and assemble that in Facebook. You can attract and assemble it in, in YouTube, you know, these are just digital stadiums, okay? These are platforms that give you the ability that they literally provide a page for you to assemble their users, their people based on an interest, whether, you know, Facebook calls them groups, YouTube calls them channels, you know, different, different social networks, call it different things. But it's an opportunity for you to tap into the millions or hundreds of millions or even billions of users that these platforms have, and to neatly organize them all into one page, one channel, one way for you to communicate with them, right?


And if you create a channel, so for example, and I'm gonna use a very broad, like really silly and outrageous topic here just for effect and for just for the purpose of this example, dog training, let's say, right? So if, if, if you've got a $1,500 dog training course that you are going to be promoting, and it is a, a promotion that happens by webinar and it's a $1,500 product and you're gonna make $700 for each one of those sales, and you know that you wanna get people into that, well, you need to start assembling an audience. So it might be a good idea to create a dog training fan page, a dog training, maybe, maybe you wanna create different fan pages for different types of dogs, right? Maybe you wanna make a a tail a a box or fan page. Maybe you wanna make a a German Shepherd fan page.


Maybe you wanna make a pit bull fan page, right? And maybe then you wanna have one group, and that group is based on dog training. And then, and then you, you, you get people from each of these fan pages to join your group. And how do you do that? Well, you might maybe run an ad for 20 bucks you know, you don't have to spend a bunch of money. And here's the, here's the reason for that. There's a very big difference between sending cold traffic directly to an offer and the ROI that you would get and sending that cold traffic, not really cold, but rather I'll, I'll explain what I mean. But it stays within the platform. It's an ingenious concept that these social network platforms have created. They literally charge you money to move their own members from one part of their site to the other.


Okay? So you can run an ad on Facebook that gets people to click and join another page in Facebook, right? Whether it be your group or your fan. And because you're keeping them within the site, Facebook rewards you for not taking them away and gives you a really, really, really low ad spend. Pennies. And, and, and this is important because this is kind of a unwritten rule in pretty much all of these platform advertising, these like social network advertising platforms, you can actually create a group or assemble a digital audience. Well, again, whether it's a page or a group or an event or whatever, you know, a channel or whatever the hell, a thread, whatever they call it in, in LinkedIn or in, you know, whatever, you're, you're essentially paying the platform 20 bucks. My wife did this in, in Facebook, and I, I make references all the time.


She, she created a group about scrapbooking because it's just a hobby that she enjoys. And in the process of creating the group, Facebook said, Hey, would you like to run an ad for it? She said, yes. She spent 20 bucks on it, she did it for three days. So for a total of 60 bucks within three days, she had like over a thousand people, a thousand people in the group that are interested in scrapbooking. Think about that. And it cost her $60. And now every day she would go into that group and she would post content about scrapbooking, right? And that's this part over here, feeding them valuable content. Daily. Daily. You wanna give away the farm to establish trust. Once you've got this digital stadium, you're the owner of that stadium, that stadium has a podium. When you step up to that stadium to speak, you're revered.


They listen to you because you are their leader. You are the tribe. It's, you're the owner of the tribe, it's your tribe. So you feed them with stuff that's important to them about dog training, and you make sure that you put in stuff about dog training for boxers, dog training for you know, all the different fan pages that you might have run ads through to get people into that group. Okay? So this process works really, really well, and it works regardless. It is just a concept. So you can replace the, the, the niche. You could replace the platform. You know, maybe for you it's Reddit, and it's not one of these, maybe it's Pinterest, maybe it's Instagram, maybe it's TikTok, whatever. The platform doesn't matter, the niche doesn't matter. It's the concept. It's the process that I want you to grasp. Because once you get this down and you understand that it starts back here, reverse engineering the high ticket thing to then assembling the audience and then feeding them daily to build trust.


And then after you've established that relationship and you know what they need, and again, this is an ongoing process. You keep adding people there. You keep continuously building this relationship, continuously feeding them, you know, you're gonna get to know them. You're gonna basically infiltrate this audience, and you're gonna be reading these conversations. You're gonna see these stories, you're gonna see what they're talking about. You can poll them, you can ask them questions, you can find out what their needs are. They will literally tell you what they want you to create. And what you want to do is you want to create the product that leads them to that backend thing. You want to create the product that's the interest. So over here, you might want to, you over here, your, your top 10 tips or your


Handbook, your, your emergency dog training handbook or your, your tips and tricks or whatever it is, you might create your $9 thing that you know they're gonna love and they're gonna gobble up, okay? So you create that $9 thing, and you know what you do here. You really wanna do well with this. You know what you do? You go and you find some affiliates, you know, who's gonna be a great affiliate? The person that created this product, the person that created this product will be the first place that I go to, to, to basically pitch this. But you know, what's important is that this product, the one that you're making, the one that you're assembling, right, that it actually lends well to this one. So if this is a training course, it's a good idea to maybe watch this person's video, to maybe watch their training if you have access to it, to basically create something that you, you, and, and you know, would appeal to the people that are gonna be joining this.
And you wanna create a $9 version of that thing, or a $10 version, or $20 something cheap, something affordable, but it has to be something that they buy. So maybe, maybe you make a little funnel, maybe you get your, your little report, which is the six tips or six things to never do when you're training your dog, right? Thi six things that would totally destroy your dog if you tried teaching, if you let them learn it, like whatever, something, something shocking, compelling, a report that they're gonna all download right now, that download gets them onto your email list, right? But, but the, the main thing that you're gonna do there is you're gonna get them to now after they download that see your no-brainer offer. But another thing that you're gonna do to attract traffic to this offer is you're gonna give 100% of the profits that $20 sale to affiliates, and you're gonna go to every single dog training affiliate.


So you're gonna look on this guy's leaderboard, and you're gonna see everybody that's on his leaderboard. And you're gonna go to every leaderboard for every launch, for every similar type product. And you're gonna see every single one of those people, and you're gonna approach them with your own nice JV page that you created with a video that says, Hey guys, I'm creating this product about this drug dog training system. And these, this note, the, you know, six things or whatever, not, not do your dog or blah, blah, blah, whatever your thing is. And you can approach 'em and you say, Hey, look, we'd love to have you on board and in order to build a relationship with you, I'm giving you a hundred percent commissions. And what's gonna happen is you're gonna get a bunch of affiliates that are greedy and want that a hundred percent commission, and they're gonna promote your product instead of creating their own, because they're gonna keep a hundred percent commission.


You're, you know, what you're gonna do every single time that somebody buys, whether they're coming from an affiliate during your launch or they're coming from your own group, you're gonna put them automatically into that webinar. You're gonna automatically register them using some technology from your shopping cart, whether it be jv, z, warrior plus all the big ones. Do this when somebody buys, they get automatically added to the backend webinar. And now what happens is this person, not even you, this is somebody else's webinar. They do all the selling for you and everybody's happy here. The the people that join this, they're getting a free report, they're getting a great product that they wanted, the affiliates are getting a hundred percent commission, and you're getting a bunch of brand new leads, buyer leads on your list because they bought, so they're on your bios list and they're automatically being added to this webinar, this proven webinar.


It's proven to convert because you wouldn't have chosen it to begin with if it wasn't proven to convert. And now what happens is this person is going to check, you know, it's gonna send them to, to the checkout cart, but they're also going to they're basically gonna follow up. They're gonna do email. They're gonna, they're basically now in this funnel here, and this person, this, this professional marketer that, that, that has this established process for is just gonna work on making sales for you. And every one of those sales for $1,500 of this major course is gonna land you a 50% commission or whatever type of commission you set up. Again, this is an arbitrary example that I'm using in the dog training niche. It's the process that I want you to get down. It's the process that I want you to get down because it really isn't that complicated.


And now you're making $700 sales, right? Every, every single person that that buys this, and again, it's gonna be a funnel. So you're gonna be weeding people out. So this group might have, you know, a thousand people, but outta that a thousand people, maybe only a couple hundred actually go and buy and outta that couple hundred that go and buy, maybe only, you know, 50 or six, you're gonna show up to the webinar and maybe outta that 50 or six that show up to the webinar, only 10 are gonna actually buy that backend webinar. But 10 people that bought that backend webinar just made you $7,000. Okay? And what if you were able to put this all together with material that you outsourced or that you repurposed, or that you basically put together simply based on the information that you learned and that you gathered from the group that you assembled that cost you 60 bucks.


And now the cool thing about it is that you still have that group, that group doesn't go anywhere. This list doesn't go anywhere. And you can do this over and over and over again. You can do this again in this niche. You can go and now create another niche and do this and scale. And this is a very scalable process. But when you do this, you are actually creating a very, very profitable asset portfolio. And that asset portfolio is your own products and your own leads, your own traffic, your own groups. You can do this in so many niches, so many different niches. I I have friends that do this in the cha in basically the cause niche. There's a lot of different causes. Like for example, he sells physical items, physical goods. So he has an e-commerce store and he sells sneakers.


He sells phone cases, he sells all kinds of things for different causes like autism, diabetes a lot of, a lot of medical causes, but a lot of awareness causes. So you got the custom cell phone cases that says, you know, breast cancer, you know, like with the pink ribbon on it and all this stuff. So he creates these groups about breast cancer awareness about all this stuff. And, and, and you see what I'm saying? He creates this audience, feeds it with info with, with stuff. And then he'll, he'll give, he'll create a 30, 30% off coupon for a product that's probably already marked up by 30%, right? And then he, he gets them a cell case that they, a cell phone case that they want, or he gets them a a bandana that they want, or a t-shirt that they want, or something that they want literally 'cause he assembled the audience for it, right? And maybe


That's a way of getting people into the, a big backend webinar about a training course or something like that. Now, in that particular case, he doesn't do the big backend webinars. He spends a lot of money on on, remember I said my wife spent 60 bucks. Okay, well, this guy spends $150,000 a month building these audiences and he's got so many of 'em, he's got hundreds and hundreds and hundreds of them, and he just keeps pouring people into them. And then he just keeps sending people to this store and he's got this cycle and he doesn't even do this big backend part. But maybe you don't wanna do e-commerce stuff. Maybe you, you have a different niche. There's so many thousands and thousands of different ways that you can expand this basic process map. But what I want you to get down is the basic points, and the main one is that you should be starting from the backend first.


Think of what you're gonna be doing on the backend first, and then reverse engineer the process and then assemble the audience based on what you wanna do on the backend. Then create the part in the middle, in the middle, which is feeding them daily with daily content so that you're revered. And then creating some sort of a product, assembling something that you can put in front of them. It's so much easier, so much easier to create a product for an audience than it is to create an audience for a product, period. A lot of people leave traffic for the afterthought. They think it's all about creating a beautiful product and then later trying to go and find the phish. And that's stupid. That is kinda like, you know, creating a hook and, and getting a beautiful hook and baiting the hook and putting the lure on the hook and then setting it on the shore and going out and trying to drive the fish onto the shore to go get the hook.


It's not the way that it works. You don't make the product and make the bait and then drive the fish to the bait. It's the other way around. You find the fish, find out where they are, and then you go and you put the bait in front of the fish. That's how you catch fish. And it's really not that different when we're talking about internet marketing. But for some reason, like I've said many times in the past, people just tend to abandon conventional wisdom and they think, well, it's the internet, so I'm gonna create a product and then I'm gonna drive traffic. And they think it goes in that, in that order. And it doesn't. You, you buy, you build an audience first to traffic driving the, the word itself, it's almost like, you know, it reminds me of a book that I read once by Paul Zane Pilzer was a, you know, he, he was talking, he was called Unlimited Wealth, and this guy was an economist and, and he wrote this book, and in the first line of the book he said the the definition of I I, oh, lemme try to remember what it was.


It was something like, the definition of economics precludes economists from ever achieving the Perfect Budget. And I was like, what the hell does that freaking even mean? And the thing is, is like, it's the same thing with internet marketing and, and it just, it, if you are just thinking that driving traffic, that that just the way that that's worded, that, that phrase driving traffic, it implies that you have to go and find people and drive them to something. And that is the opposite of the way it works. You know, the way that it works, if you have to assemble, identify, call it, you, you have to actually basically congregate a group of people based on an interest, and then you've gotta go and put the item that they're gonna gobble up in front of them. And the key is that that item that they gobble up isn't where you think the money's coming from.


If you think, even if you get the first part of this right, and you assemble the audience, you build a list, you build a group, whatever, if you're thinking that the way for you to make money moving forward forever for the rest of your days with your internet marketing business is by creating these low ticket products to put in front of them, you're missing the boat because it isn't, the low ticket product is just to make your affiliates wealthy so that they're willing to send you customers and buyers, you're gonna make your money off of those high ticket sales. And lemme tell you something, it is a very, very lucrative process, and right now is the right time to do this. It's never been easier to assemble an audience because people are out there devouring content right now at the time that I recorded this because we're in a post pandemic economy.


So I hope that you take to heart the things that I've mentioned here, because it will serve you well. It will serve you well to, to assemble your business in this way. And like I said, I use some arbitrary examples about an arbitrary niche and, but it's the concept that I want you to grasp that is assembling the audience. That's the first part. And you base that on the, on, on, on what you want to do on the back end. And once you have those pieces in place, then you start determining, okay, well what's my product? What's the thing that I'm gonna sell? Unfortunately, a lot of people just, they jump into this and they, they start there with the product, they start with like, okay, what's the thing I'm gonna sell? What's the thing I'm gonna sell? Okay? So I hope that you've found this informative, interesting, and I hope that you take action with this because this is definitely a process that I know can make you a lot of money and you can play around with it and change it around and test it and make different direct, you know, go in different directions with it.


Like I made, you know, the example of my friend that does it with e-commerce. But again, it's, it's really the concept of creating the product for the traffic instead of the other way around and assembling and congregating those people based on the interest. If you do it in this order, you're gonna end up making a lot of money. So I hope you enjoyed this and I look forward to seeing you in the next video. Take care.