Welcome to this presentation. I want to talk about making a digital product. Somebody approached me this week and they said, where do I start? How do I make a product? I need a digital product, I want to sell something. How do I do it? 
I've broken it down to five steps. You can overcomplicate this as much as you want. It could take you a week to create your product, it could take you a day to create a product, it could take you a year to create a product. As a matter of fact, the amount of time that it takes to create a product will automatically expand to fill the amount of time that you allow for it.
I would recommend that at the very least, you focus on covering these five things, and this is actually the order that I recommend you do it. The first thing—and the most important thing—is obviously to get a concept down for your digital product. Understanding that a digital product is anything that can be digitally downloaded. There's nothing that needs to be actually physically delivered, mailed, or shipped to the customer. They’re purchasing a link and that link could be a download link, or it could be a link to a page that contains the material that you sold them. 
Obviously this particular training is just about the five most important things that you are going to need to focus on when creating the digital product. I'm not going to talk about the things you need to sell the product. We’re not going to even talk about the things that you really need to deliver the product, which would obviously be a sales page and a download page. 
We’re not going to get into that part right now because right now I just want to get you to create the actual thing that you’re going to be delivering. The first thing you’re going to need is a concept. What exactly is the product going to be about? The best way to come up with a concept that’s going to be worth your while, that’s going to be worth you making is going to be actually creating something that you know is in demand. How do you know if something is in demand?
You pull your audience, you go and you infiltrate an existing audience, maybe on social media, maybe on a blog, maybe in one of your websites, or maybe on your list. You do some research and you figure out what are these people that are in my immediate audience in need of right now? Once you know what those people need, now you can start gathering the material that you’re going to need in order to put together your product or your content.
We're going to do that in step two. What exactly is the material that I'm talking about? Have you ever written a book report? I'm sure you've written a book report at one point in your life. Whether in high school or maybe in college, you did a term paper where you actually had to go and had to research a topic. You had to do a term paper on a topic. Maybe it was in the Civil War or maybe it was Amelia Earhart or something. It could be about anything. 
Once you went and you did the research and you got a whole bunch of different resources, you got a whole bunch of different books and different things that you read, and you put all that information together. Then you actually needed some tools. Whether it was going to be your typewriter—I'm showing my age now. That's what we used to type book reports when I was a kid. Actually, I used a typewriter. But maybe now, in today's age, you're going to use a word processor. You’re going to use something like Google Drive, which is literally what I'm using right now to do this presentation. 
All I did was I created a document, I named it Making a Digital Product, and I just typed in bullets here. I'm just using them as cues to essentially remind me of the talking points. You're going to need the tools to gather your material and turn it into content. Which would be primarily, I would recommend Google Drive. It's got everything you need. It's got your word processor, so to speak, where you create documents like this and that. 
Those documents can be turned into Slides. I’m actually using Google Slides. As a matter of fact, right here I have the Drive window and I can create Google Docs, Google Sheets, which are spreadsheets, Google Slides. You could pretty much create a product just using Google Docs and Google Slides and then later record it with some sort of screen recording software. 
Now that you've got your concept down, you know what you're going to create your product about, and you’ve basically put together your content. I start on a document just like this, and I put together my content just like I've done right here on this screen. Essentially I do something called the 555 Method. What that means is that I take five topics on my subject—the five most important things that I think people need to know about to cover that topic. 
So if this is my topic, these are the five most important things on this topic. And then what I want to do is I want to take five more underneath each one. I want to break every single part of that one down into five more things. If I were doing that right here—concept, research, and materials—our first one could be how to get ideas. And then the next one might be something like where to find resources. You get the point, right? We’re basically making an outline.
The whole reason for this, and if you're wondering what the third five is for I'm going to get to it. The whole reason for doing this is that you want to have five things to talk about, and then each one of those five things is essentially going to be a slide presentation. 
This would be the name of the video. This would be slide number one, this would be slide number two, this would be slide number three, and this would be bullet number one, bullet number two, bullet number three, bullet number four. Obviously, I'm not going to go through and do every single one of these just to make a point of how I would create it. I'm sure you get the point. 
Each one of these essentially becomes a slide. And now that last number five—because so far you've got the five and then the five—is five minutes. When I'm going to record a video—which I'm going to be doing, by the way in step three here—I'm going to talk for five minutes on each one of these slides. How do I do that? 
I talk for one minute about each bullet and that is my guideline. That is what I follow—555. I create text first on a document like this. Then I turn that text into slides using something like maybe Google Slides here, which I just showed you a minute ago or using Keynote. I use Keynote because I'm on a Mac. Maybe you use PowerPoint if you're on a PC. 
I also consider maybe any additional material like images, graphs, charts, any kind of material that I might be able to add that I found during my research that I might be able to add with permission, obviously. I never plagiarize anything or use images and things like that without permission. But essentially this is the content section. This is the content part of it. 
Now that we've got everything together, we've got our document. Imagine this was a nice, fully completed 555 outline. The next thing that I would do is now I would produce my actual video. I've got the Keynote slides that I made from the text that I created in the content phase. Now what I'm going to do is I'm going to use Keynote or PowerPoint and I'm going to record the presentation using something like what I used when I created this. It’s a software called ScreenFlow. Maybe if you're on a PC, you can use something like Camtasia. 
But essentially, you hit record and then you just go through your presentation. You talk through the slides that you just created using the 555. You spend one minute talking about each bullet and you use a space bar on your keyboard to transition from one bullet to the next, to the next, to the next, and so on and so forth. When you're done, you will have recorded at least a 25-minute MP4 video. MP4 is the file type. 
Now you've got this content that you've written down, you've got slides that you've made, and you've got a video that you've created. You've got three pieces of content that you've made, and you've done that all doing essentially the 555 method. Now you've got an MP4 and you can download that out to your computer. After the MP4 is recorded, you might have to go in there and edit out some coughs or some little stutters. If you're like me, you usually have some mistakes when you're reading your slides, but you've basically got your main content. 
Here's where things get really cool. At the next step here, what I like to do is order some graphics because now I have a title for my product. I've got a good idea of what the product is about. Actually, the product itself or the content is created. The video is even produced already. Now I can maybe give my graphic designer an idea of what would be great for a cover image. What would maybe be a good name or a logo? I just basically request some graphics. I gave him a color scheme. 
You could order some graphics for your product for $50 or $60, you can get something beautifully made that's going to look like an actual cover to a book, plus what I would recommend is that you get what we call a flat cover image. Not an e-cover that looks like a product in 3D, but rather a flat cover that you could put as the main page of your ebook. Because the next step is to take that video that you made and get it transcribed. 
You can hire transcriptionists. Some of them charge you $1 a minute or depending on the amount of time. Essentially if you got a 25-minute video, it's gonna cost about $25. If you're a little chatty like I am and you went a full hour, it might cost you $60. It depends on who you're getting to transcribe it. Heck, maybe you got a kid in the family that could use an extra $20 or 30, you put him to work this weekend, and you give him a pair of headphones. Hey, listen to this and transcribe it. You better not make any mistakes or you're not getting paid. You can do something like that. 
But essentially, what you want now is to have a text version of this video and then you want to edit it. You want to go through it and you want to change it around a little bit so that it reads well. Because unfortunately, a transcription of the video does not read well like a book. You're going to have to go in there and you're going to have to maybe rearrange some thoughts and some phrases, fix your grammar, make your punctuation all nice, and break it up into chapters. 
By the way, the way you break that book into chapters is here you go, you got chapter one, chapter two, chapter three, chapter four, chapter five. Heck, you could probably have chapter six and chapter seven if you add a table of content, if you add a glossary, if you add maybe a disclaimer in the beginning. 
By the way, it usually turns out that one minute of audio is about one page written. This could turn into a 25-page book, maybe more. That's just an average. Again, that depends on the transcriptionist. It depends on how chatty you are and how fast you talk. 
But my point is that now once you've put together the graphic on the book, you've got a text document, you've got a whole bunch of files here. You've got a whole bunch of digital files from the research files that you put together here when you created this document in Google Docs, to the slides that you put together in any other additional material that you might have, the actual slide presentations. 
These are all digital files. You got three sets of digital files already. You've got the research material, which could just be additional resource material. You've got the actual slides, the Keynote, PowerPoint slides, or Google Slides. That's the second piece of material. Now you've got the actual MP4 video. That's the third piece of material. Then guess what, that now you have the transcription of that, that’s the fourth piece. And then you've got the ebook, which you're going to make from that. That's the fifth piece. You've got five pieces of digital material all made from one 555 template. 
Once you're done, it's the final composition. It's the editing, making that ebook look nice, look pretty, adding the table of contents, putting the images in there. You can go to some royalty-free image sites and you can get some images that represent some of the topics that you were talking about. 
For example, maybe right here on the second page of my ebook on the chapter when I'm talking about how to get ideas, I might have a royalty-free image that I purchased from a website where there's a woman sitting at a desk maybe holding her chin, thinking of an idea with like a text bubble coming out of her head with a big question mark or a light bulb above her head. You can get that image to break up the text in the ebook
That's what I mean when I say the final composition, the final layout. You're basically assembling the deliverables. You're taking all of these pieces of material and you’re packaging them up in a zip file. Guess what, you've created a digital information product, not just an ebook, which is really, to be honest, more like a report because you did it only for 1 video, so it's gonna be about 25, 30 pages. You've just compiled your own product with all these materials and you've got a zip folder. 
Now imagine if you actually took the time to make four of these videos. Now you had 4 25 page transcriptions that were combined into a 100-page ebook and you had 4 videos. You have a complete digital information product, don't you? Heck, you can even go one step further. Take that final ebook, turn on your microphone, and then narrate it. Read it. Read it into Audacity and create an MP3. Now the user is also going to have an audiobook. 
This is great to use as an upsell or maybe even to use as a lead magnet to get people to come to the site. Maybe you give away a leaked chapter in audio or something like that as a squeeze page item to bring them in into your funnel and then take him to the sales page where they can buy the full product that has all of these other pieces. 
This is just one of many different approaches that you can take to making a digital product of your own. I hope that you expand on it. I hope that you take these ideas that I'm sharing with you and that you use them to create your own digital products. I look forward to seeing you in the next video. Take care.