Ladies and gentlemen, welcome to another episode. Today, we’re going to be talking about the Launch Sigma; Crafting the Spikes and the sales trends for a product launch that you're either promoting or actually launching. 
        There’s actually a predictable behavior that your customers are going to exhibit during a product launch. Understanding this, and not just understanding it but also anticipating when these spikes in sales can happen will lead you to create a campaign or rather a series of promotional items and just generally speaking promotion material that is going to create or craft the spikes in the sales. You can in fact control how many people buy and when they buy if you understand their buying behavior, and if you get behind a launch properly. 
        I think that’s probably one of the mistakes that a lot of internet marketers make when they’re promoting a product in the beginning. They tend to assume a lot of things. They assume things like well, I don’t have a big list so I'm not going to make a lot of money promoting something. They send one email, they make one or two sales if any, and then they say you see I knew I wasn’t going to make any money with this product, let me move on to something else.
        That’s a problem. Therein lies the problem. That is that they haven’t fully gotten behind the product and they haven’t really created an actual promotion around it. They haven’t treated the product launch as if it’s their own, and that’s because they don’t understand the launch sigma. They don’t understand that they can literally craft the spikes in sales during a launch week.
        That’s what we literally mean when we say sigma. Naturally, the greek letter sigma right there on your screen, if we look at the trends in sales for example on the Clickbank stats page, we tend to see that there’s a spike, then there’s a drop off, then there’s a spike again in the middle of a launch week, and then at the end there’s another spike. We’re going to talk you through how these spikes happen and how you can predict them, and literally cause them by the way that you do your marketing.
        It’s predictable market behavior. That’s the first thing that you kind of got to get through your skull, and that is that people behave predictably. You literally can anticipate the way the market is going to respond to an offer. You can cause it to respond a specific way by the triggers you put in place, by the things that you do and the way that you do them. 
        Let’s talk a little bit about this. Customers behave predictably to certain marketing stimulus. These behaviors are triggered by a combination of rational and emotional responses to a series of marketing tactics. You’ve heard me talk about this over and over. What I'm referring to is raising impulse, I'm referring to things like fear of loss, indifference, greed, sense of urgency, these are psychological behaviors that literally calls people to take action. It’s called pulling the string instead of pushing it. 
        People will respond if you present something a certain way, as opposed to if you present it in another way that they may not be prone to respond to. Make sense?
        Okay, but what’s all this mumbo jumbo that Omar’s talking about? He’s talking about psychology now, what the hell, how does that actually help me? Look, customers tend to buy products based on emotion, and then they justify that purchase with logic which means that if you want to get somebody to buy something, you’ve got to appeal to their emotions, you got to get them excited. There’s a lot of different emotions at play here. We need to make sure that we are appealing to each of the important emotions at each time for each specific person. 
        Certain segments of your market for example, they’ll respond differently to greed factor. Maybe they won’t respond at all because there are different motivating factors for each personality. Some people might be motivated by greed or some people might be motivated by social proof meaning that if they know that their friend or neighbor purchased something, that’s going to be the deciding factor of whether or not they purchase it. 
        Other people could care less what the hell their neighbor bought, maybe what motivates them is whether or not—there’s just so many different things that could motivate people. The point is that on your list of potential buyers, you’ve got all different sorts of categories of people. Different triggers will appeal to different people. 
        If you send just one type of email or you just promote one day, one particular way during the product launch, you’ll appeal to a small part of your market. Those people will buy. 
        The biggest mistake that you can make is try appealing to all of them with one marketing method, it doesn’t work that way. Remember, I said that something that appeals to that guy might turn off another guy, literally might push him away. 
        For example, if you’re really, really, really focusing on fear of loss, greed, sense of urgency, indifference. Let’s say you're really focusing on indifference. Indifference is an impulse factor that may cause people to buy. It really, really works well in a certain segment of the population. In another segment, it will push them away.
        Indifference is the air that it doesn’t matter. It doesn’t matter whether they buy or not. If I talked to someone in a way where it’s like hey look, man, this may or may not be good for you. As a matter of fact, whether you buy it today, tomorrow, or you don’t buy at all it doesn’t matter to me. The reality is that it’s an awesome product and a lot of people have been taking action and grabbing it today. That’s an indifferent sort of approach to a sales presentation, and that will work on some people.
        Other people will feel a little bit taken aback, or even offended. They’re like wait, hold on a second, what do you mean you don’t care? You don’t care if I buy it or not? I'm offended. That guy, that sales pitch could’ve worked on that guy. 
        If you try using that sort of approach in this same email that you try using greed factor and you say hey, everyone of your friends and neighbors has been buying this thing, it’s amazing. People are loving it, look at this testimony from so and so. You're trying to appeal to all of them at the same time. 
        The guy that’s really going to respond to that social proof or that greed factor, he doesn’t even get there because you pushed him away by first talking about indifference and by first acting like it didn’t care. He stopped reading your email, he stopped reading your marketing piece right at that point. Why did you fail? Because you tried to appeal to everyone at the same time. 
        What you can do is dedicate certain parts of your launch week or the time that you have to promote a product to different segments of the actual market. That’s what tends to work really, really well. Let’s talk about that a little bit. Let’s talk about the trends and how we can kind of divvy it up. I like diving it up into three particular segments, and let’s talk a little bit about what we see. These are real, real analytics. They don’t get any more real than this. 
        I'm going to give you a demonstration, but I want you to understand that this isn’t theory, this isn’t me kind of coming up with some Omar Martin theory of how the universe works. This is reality, I’ve proven this, we’ve done this dozens and dozens and dozens of times. 
        There tends to be a spike in sales in the beginning of a product launch because of the opencart anticipation as a result of the pre-launch buzz. If you're doing this right, you're not waiting until the product launches to tell everybody about it. You're starting to tease the audience days, if not weeks, in advance. You're starting to let them know something’s coming, something big is on the way. 
        “Hey, next week there’s a big event taking place and we’re doing a bonus for it. I just wanted to let you know. I can’t tell you any more right now, but you're going to want to keep your eyes peeled. As a matter of fact, enter your name and email right here so that you can be on the early bird list.”
        What am I doing? I'm actually creating some buzz and some anticipation. This is no different than a movie industry when they release a trailer and it just says coming soon, and then they’ve got this 10 second or 15 second animation of whatever’s coming soon. It makes you go oh wow, that’s going to be awesome, I can’t wait until that happens. I want to learn more. 
        This is what you're doing to prime your market. Some people might say ah well, I don’t have to do that, my list knows me. Wrong. You do have to do it. If you're not doing it, it’s the reason that you're not making as much money as you wish you were. If you think you're making enough money, well, let me tell you you're leaving a lot of money on the table because you're not marketing completely to your list and to your followers. This isn’t just about having a list, it’s about in general priming your audience. 
        When I say your list, I really just mean your followers. Whether they’re subscribers on your auto responder, whether you're friends on Facebook, or your 10,000,000 followers on Twitter, or wherever it is. There tends to be a spike in the beginning because there’s anticipation as a result of the buzz that you’ve created. 
        If you created zero buzz or zero anticipation for a product launch that you're going to be promoting, then your audience is hearing about it from you for the very first time on the day of the launch. They’re still in that oh wait, what’s going on, kind of moment. You haven’t primed them up, you haven’t gotten them ready, you haven’t gotten them chomping at the bit in anticipation. That’s the reason that we tend to see a big spike in sales in the beginning of a product launch.        
        Here’s what happens, sales begin to taper off after the first day of the promotion as the initial bottleneck subsides. All the people that whole anticipation and teaser mentality works on, they buy on day 1. Why? Because you’ve raised their impulse during pre-launch. You're appealing to that segment of your audience, the ones that are easily excitable, the ones that you can build anticipation on. You're taking those and selling to them right off the bat and getting them right off of there.
        That’s just a small segment of your audience, the ones that respond to that opencart anticipation. You’ve got to appeal to them first and you do that with building a pre-launch buzz. After you’ve gotten those people satisfied, you’ve gotten those off the plate, that’s it, they bought, they got their product, they got their bonus, they’re ready to go. Now, sales taper off. They start dying down, boom, and now it’s maybe 2, 3 days into the launch, mid-launch, we need to create another spike in sales. Something needs to be introduced here that makes a difference.
        What happens is mid-launch, you’ve got to do something. Typically, the product vendor does something as well that causes a spike in sales. This can be something like introducing perhaps a payment plan, an additional bonus, something that will make those tire kickers, there are those people that the anticipation didn’t work on, that the excitement didn’t really work on. It’s gotta be something a little bit more logical, something a little bit more sensible, something that makes a little bit more sense to them. They’re still going to buy it based on excitement, but the pre-launch anticipation wasn’t enough for them.
        Now, you introduce a payment plan, you're like okay, it didn’t make sense and I wasn’t excited at that big price of $2,000 but now you're telling me I can pay $197 a month for it? That puts it more within reach. Now, you're starting to appeal to a little bit more of the logical group, the people that are kind of trying to justify things with logic before the purchase. You get them over the fence by introducing a payment plan, maybe an additional bonus. If you can’t get them over the fence by reducing the price, maybe money wasn’t the factor, maybe value was the factor. Maybe you increase the value of the product by adding an additional bonus, or some other type of incentive.
        What we do when we introduce that in the middle of the launch after sales have tapered off from the initial spike, we see that we get another spike. We don’t necessarily replicate the initial spike. The initial spike is usually a big one, then things tapered out, and then we introduce something in the middle and we got a little spike. It doesn’t quite go all the way up to the top. That kind of tends to be the middle of the sigma.
        But like what happened in the beginning happened, it’s gonna happen again; sales are going to start to taper down as excitement for the added value phase because you’ve already appealed to that segment of the market. There is still a big segment, probably the biggest segment left to stimulate. 
        You're going to stimulate this segment at the end of the product launch with the most powerful of the impulse factors. That is with fear of loss. There tends to be a very large spike on the tail end of a launch which is created through fear of loss and urgency. Those people that didn’t necessarily buy because you got them excited with the pre-launch and anticipated, those other ones that didn’t necessarily buy because well, the whole logical added value didn’t work, you know what actually works for them? 
        Loss, the fear that they’re going to miss out on something that all these other people already got. Urgency, the fact that if they don’t take action right now, they might never have this chance again. If you used fear of loss and urgency at the end of the launch, you're going to appeal to that third segment of your market place that is going to complete the sigma for you. In order to put this all together, you have to promote for the entire week, you have to create a campaign of emails, of social posts, of images to spread throughout the web that are going to appeal at those times of the product launch to those segments of your market. It’s more than just sending one email. 
        If you're that guy or gal that has an email list or that’s just trying to do affiliate marketing for whatever reason but you just pick a product arbitrarily and, “this launched yesterday, let me send an email for it. I made two emails, that didn’t convert well. Let me go see what else I'm going to email for today.” You’re just jumping around from product to product leaving tons and tons of money on the table  because you're not carefully selecting things that really appeal to your list. 
        Once you do select them, you're not really getting behind them, you're not wrap grabbing them  and creating a promotional campaign that’s going to make money because it’s going to appeal to me. You're not marketing properly. You're kidding yourself calling yourself an internet marketer, you're just an email guy, you're just emailing offers. 
        A marketer looks at trends, looks at what’s going on, and creates an actual campaign that’s going to cause the market to take action. This is why it’s important to understand the sigma. Let’s talk a little bit more about it. 




        INSERT IMAGE [00:15:43]
        Here’s an actual snapshot of a launch in progress at the time that I'm recording this. The launch started on Tuesday, January 28 as you can see by the number down at the bottom of the screen. This is the way that Clickbank displays the daily sales. Naturally, today’s sales are all the way up at the top there, Tuesday, February 6. This is the amount of days that the launch has been taking place. Today happens to be the last day of the product launch. 
        Let’s see this sigma that’s taking place here. Do you see the spike? Do you see that? Do you see how there was a spike on day 1 all the way down there January 28, and then that kind of tapered down. Then, we see a spike in the middle when the seller introduced the payment plan. Then, we’re starting to see the spike again at the end because fear of loss and urgency are kicking in.
        Down here, this spike, this initial spike was a result of the opencart anticipation. Naturally for the week before this launch, in the middle of January, I started talking about a product that’s going to be launched soon and how hey, you're going to want to know all about this, make sure you opt in here. We’re going to announce a big bonus for it. Just basically building this buzz, this anticipation for it. The people that respond to that sort of marketing, they bought on the day that the cart opened.
        Then, you’ve got the taper down and it starts to pick back up here in the middle when there’s some value added to the launch. There was the introduction here of a payment plan, and I also added an additional bonus so that people are like hey, not only is there an affordable payment plan now for this product but Omar has actually kicked in an additional product that we get if we buy this now, so this is awesome. Those people that are logically trying to justify their purchase decision are going to be buying right here. 
        But then again, that tapers down and now we grab our biggest segment of the population. The reason that this spike at the end on the last day isn’t all the way up is because the day isn’t over yet, but trust me when I tell you, we’ve done this dozens and dozens of times before. What we find is that on the last day, you usually surpass the first day sales. You almost always match the first day sales, but sometimes I’ve even doubled the amount of sales that I made on day one by using fear of loss and urgency as my allies in promoting the end of the launch. 
        The end of the launch for me, the way that I raised that fear of loss and that urgency, actually happens over the last three days. There’s an important series of emails that I send in the last three days of the product launch. I’ve planned this long before those three days approached. I don’t just wake up on the day, when am I going to mail the list today, let’s see, let me type it up, I'm going to copy and paste this white form of this product and see what happens. No. I'm a marketer, so I market to my people in a way that I know they’ll respond and I know that the right thing to do in the last 3 days of any product launch is to use the crush campaign. 
        Let’s talk about the crush campaign in the three days that are in question here. First of all, the crush campaign is something that I devised about 3 years ago. At the time that I'm recording this, it was 3 years ago and I did it for the purpose of promoting a webinar replay. Typically, we promote a webinar replay for 72 hours after the webinar takes place. It works so well in conjunction with a countdown timer on the replay page that I said let me set this with a regular product launch. And then lo and behold, it created that huge spike for us at the end because it plays on fear of loss and urgency. 
        It also plays on greed factor a little bit because those customers are like oh man, I don’t want to miss out on something that all these other people have and they’re all going to be talking about all the success they had with it and I didn’t get it so I better jump on it right now.
        The important thing to make sure is that everything coincides with the time, and that is if a product launch is ending Eastern time, the emails and the campaign and the things that you're telling your audience has to coincide with the ending of that campaign. Depending on where you are on the planet, if you're sending an email at 12:00 noon and that’s your time, let’s say you're in the UK. You're telling people hey, this is going to end at midnight tonight. You need to take action before midnight tonight.
        The product launch is actually based in Eastern time, guess what? That product closed, the doors of that product closed 5 hours before you told your audience. The important thing when you create your crush campaign for the last 3 days, the emails that you're going to be sending, it’s important that you're on the same time frame as the product clock. There’s the clock that’s counting down to the end of the sale on the product website and you got to make sure that you're going by that time. Make sense?




        INSERT IMAGE [00:23:00]
        Day 1, for us here in the example that I showed you, day 1 was February 4, it was 3 days before the end of the launch. I send one email on day 1. What’s important is that the time coincides with the end of the launch. Naturally, at this point, there’s 72 hours left until the product closes. I start talking about that in this email. Usually what I do here is in the subject, I understand, I use the word usually because I’ve done this so many times that it’s gotten to a point where my audience has become a little desensitized to the subject lines. I can’t always use the same exact subject line over and over and over again. I vary it a little bit.
        Typically, what works well here on the first day of the crush campaign which was actually the end of the launch, it’s the last three days of the launch. I usually start by saying hey, let me just ask you a question. Have you seen this? The copy in the email when they open it up tends to be hey look, I just kind of need to know if you’ve seen this or what because you haven’t taken action yet. You don’t have much time left. You’ve got 72 hours from time of this email, so it’s important that you take a look at this. Click here before you miss out on this. Boom, that’s what I start doing on that email. 
        Day 2 of the crush campaign in this particular scenario was February 5. I send this one at 2:59PM Eastern and that one I start telling them hey look, you’ve only got 48 hours left. That’s what I start talking about here. Then at 7:59PM on the same day, my second email that day, and I say hey look here’s your discount link, here’s the link that you need. Then, I go down in the email body and I kind of recap what’s going on. 
        I say hey look, if you haven’t been following along, now’s the time to pay attention because this is going to end tomorrow and these are the links. There was a link to our bonus, here’s a link to that, there’s a link to the product, and then here’s a link to actually buy. I do something like that where I say hey look, here’s your link. 
        On day 3, this is where we really, really hit them with that fear of loss and that urgency. Day 3, they get 3 emails. One it’s 7:30AM, one at 12 noon, and then they get one at 9:00PM. 
        At 7:30AM, I kind of just say hey look, this ends today. This ends today. If you don’t take action, you're going to miss out. Don’t be somebody that misses out big time because you failed to take action. 
        At 12 noon, lunch time, I send them a message saying hey look, under 12 hours are left, I'm not kidding. That’s usually a short one.
        Then finally, the shortest one, and the one that typically gets the crazy open rate and the crazy clickthrough rate and that makes the most sales is the most urgent one of all. I usually send something like hey, this is sent from my iPhone. That’s how much I care. I was actually out and about right now, I opened up my iPhone and made sure I send you one last notice, logged into my AWeber and sent you this email because if you don’t act now, you're going to miss out forever. It’s closing in less than 3 hours, go right now. 
        You can very the sent from my iPhone thing, sent from the road, I'm away from my computer, anything like that. That urgency really, really works well. A lot of people look at this and they say Omar, you're crazy. You email your list that many times? Uh, call me crazy, you might me call me crazy, others might call me wealthy because this works. I’ve proven that it works.
        Are some people going to unsubscribe? Yeah, the ones that didn’t buy. I'm perfectly okay with that. As a matter of fact, I wish everybody that doesn't buy gets off my list so I would only have buyers on there. What’s wrong with that?
        Don’t be afraid of mailing your list. This works. You could be the guy that’s like I’ll never mail my list 3 times in one day. Okay, stay broke, don’t make as much money as me then, I’ve got no problem with that.
        You need to follow this campaign if you want to make a bunch of money, this works. It psychologically works, I’ve proven this over and over and over again. If you send one email a day 1, two emails on day 2, and then on day 3 you're like oh no, I'm only going to send one because I didn’t—you know what, you're missing the boat because the crush campaign is kind of like antibiotics. 
        What do I mean by that? Well, anybody that’s ever had an infection that they had antibiotics for understands that you’ve got to take the entire dose of antibiotics. Your doctor will explain this to you. If he/she prescribes 7 days worth of antibiotics, you have to take the full dose even though you might feel better on day 3. The biggest mistake that people make when they’re being treated for any kind of an infection, a cold, a flu, whatever, is that on the 3rd day they’re just like oh I'm feeling better, I don’t need those pills anymore. They stop taking them. 
        You know what happens day 5? They get reinfected. They reinfect themselves because they touched the handle on their doorknob that they had sneezed on or whatever. That’s because you didn’t take the full dose of the antibiotics. 
        You have to go through the entire thing for it to work because every email builds on the one before and because it all coincides with that closing time on the clock. It’s all a well oiled machine that works together to raise impulse and get that final segment of your market super excited and it creates that huge spike on the tail end of a launch.
        If you were that person that was just jumping from launch to launch and thinking that you're going to get rich promoting $7 ebooks and making 10 sales, 20 sales here and there—that didn’t convert well, let me go find something else to promote on Warrior Plus or JVZoo. Oh, that didn’t convert well, let me find something else. You're not a marketer, you're kidding yourself. Create a marketing campaign that appeals to every segment of your market.
        Things to keep in mind when you're doing this. You should never be afraid to give your market what they need in the way that they need to consume it. That is a problem. If you think that you can just copy some email swipe, paste it into your autoresponder, hit that send button and wait for money to come in, you got another thing coming because you need to be the guy or the gal that grabs that email swipe, changes it based on what you know that your people will respond to. You need to modify it a little bit, you need to tweak it. Keep the main frame of the actual swipe because obviously the product creator knows more about his product than you do. 
        When you're talking about the product swipe, then you should actually use the facts and things that are being provided in the swipe copy by the product creator. When it comes down to raising impulse and getting people to take action, you should be the one that’s actually modifying that swipe so that it appeals to your audience. Give it to them in a way that they need to see it in so that they can take action. If you're not and they failed to buy a product they need because you didn’t give it to them properly, then you failed. You’ve literally failed to help your subscriber because they needed that product and they would’ve bought it had you presented it to them properly, but you didn’t, so you failed and you still call yourself a marketer.
        There are a lot of different types of people in your email list; some triggers will work on most of them, but some triggers won’t. If you want to market to them properly, you're going to need to understand that perhaps in the beginning of your launch you should be talking about—hey, as a matter of fact, you know that the first email that I sent at the beginning of the product launch usually only has two or three words in it. THere’s no need to type a whole bunch of stuff in. I usually just say hey, this is live, go, go, go, click here, here’s the link. 
        Why can I do that? I can do that because I’ve been building buzz and anticipation. My people have been waiting for that email on launch day. If you can’t do that, it’s because you failed to promote the product before it was in the launch mode. You’ve failed to build anticipation and you're going to fail at making the amount of sales that you want to make. You're not going to be that guy in the top of the leaderboard on day 1, or day 2, or day 3. Why? Because you are not marketing to your people properly. 
        The people that are going to respond to anticipation are going to be the ones that create that bottleneck on launch day, and you need to create a campaign that’s going to appeal to them. Those triggers that appeal to those people won’t necessarily appeal to the rest of your list. That doesn’t mean that you move on. “I'm going to go to somebody and do something else now because day 2 sales tapered down. Day 3 I almost didn’t make any sales at all. That’s it, it’s done. My list is done, they’re tired, my list has already seen this 3 times they don’t want this.” 
        No, you don’t know how to market properly to your list, that’s the problem. You give me that same list and I’ll turn around and make more money with it on the same product based on the campaign that I create in the days after you promoted it than in the days that you did. 
        It’s no different than when I used to go door to door. I used to have a sales team that would go door to door and I would have salespeople that would come back with their territory, their little map, and they’d hand it to me and say Omar, there is no money to be made here. I'm like really, you went in that territory? Yeah, I’ve been in that territory twice, I know I’ve done every single thing, there is no money. 
        Oh, okay, awesome. Give me your map, I'm going to go back into that territory and I'm going to come out with more money on day 3 than you came out with on day 1 and 2. Why? Because I'm going to work it properly. I'm going to work it differently and I'm going to work it properly. That’s the mentality that you have to attack your list with, it’s kind of like getting all the water out of a little towel. You can always twist it a little harder and get more sales, more water out of that towel. That’s because there’s different types of people on your emailing list. 
        Don’t ever, ever be afraid to mail your list, ever, ever. Trust me. I used to have the same apprehensions in the beginning. Oh my, I don’t wanna mail people. I remember apologizing in emails to people. I would say hey guys, sorry I’ve mailed you three times this week. Don’t ever apologize to people for mailing them, that’s crazy, it’s insane. Don't’ do that. 
        You need to be assertive, they are fortunate to be hearing from you and getting this offer from you that’s going to change their lives for the better. That’s the attitude, that’s the persona, that’s the posture, that’s the business posture that you should be marketing to your list with. You should be assertive, you should actually give them things that they need, and you should present it to them in the way that they need to see it so that they buy. Don’t ever, ever, ever be afraid to mail your list, ever.
        Anticipate the market’s behavior and plan a proper campaign. I say to people all the time. If you want me to promote your product, you better give me way advance notice. An advance notice to me is not hey Omar, I'm launching next Tuesday, we’d love to have you on board. You know what? No. You know why I'm not promoting your product? Because you have disrespected me. Perhaps I could’ve made a lot of money with your product that actually helped pay my bills and better my life. 
        You know why I can’t promote your product? Because you expect me to drop everything that I already had planned for this weekend and the beginning of next week so that I can now sit down with your product, evaluate it, look at it, check out the sales funnel, design a campaign around it in order to make money. You know what? It’s not fair to everybody else in my life that I drop everything I'm doing over the next 3 days to anticipate your product, to actually evaluate your product and create a campaign around it. I'm not going to do that because you failed to give me proper notice. That’s not the way you run a business. 
        Think about it. Do you really think that the movie industry, when they’re launching a feature film, do you really think that they notify all the theaters three days before the movie is released? Hey guys, we’re releasing a movie in 3 days, you guys should play it this Friday. No, this goes on months in advance. 
        I'm not saying you have to tell me about your product launch 6 months in advance, but what I am saying is that if you give me 30 days notice and 30 days before your actual scheduled product launch or even 60, you show me a completed product to evaluate, it says to me wow, this guy is running a business. This person knows what they’re doing. I'm going to get behind this, this is going to be a game changer, I have enough time to create a campaign that’s going to make a bunch of money for this person and for me. Anticipate the market behavior and plan a proper campaign. 
        Now, you have enough notice, you should actually create a campaign around it, wrap your arms around that product. Another big mistake that people make is that when you want to make real money from a product, you got to get behind it like if it was your own product. Get behind it like if it was your own product launch. 
        Affiliates look at me all the time and say Omar, I have no idea how you can actually promote a product as an affiliate and make $100,000 in sales or more. We’ve done this multiple times, this is not something that we’ve accidentally done once or twice with a one hit wonder. We’ve carefully calculated, planned campaigns that generate over $100,000 in sales during the week of promoting somebody else’s product. 
        How does that happen? That happens because way in advance of that product launch, I was already thinking about how are we going to position for this, how are we going to theme this. We’re going to create some sort of a cartoon, how are we going to do our website, how are we going to design it, what kind of emails are we going to be using, how are we going to do the graphics for this, what are we going to color our bonus, what bonus are we going to offer, when are we going to release this, what are we going to do mid launch, what are we going to do at the end to raise impulse?
        We’re planning this weeks in advance. It’s all prepared and ready to go before the launch. I start actually raising impulse before that other person’s launch. I’ve wrapped my arms around that person’s product and I'm promoting it like my own. 
        You can go ahead and jump around JVZoo and Clickbank and whatever other affiliate networks you're a part of and you can pick products that—look, this was the JVZoo pick of the day, I'm going to promote this one. Yeah, look at that, I made 3 sales on this. I’ll mail for it again. I only made one, so I'm going to move on to another product. You could do that, do that all you want. Me? I’ll pick 4 products or maybe 3 products to promote next month, but I'm going to make 50, 60, 70, 100 grand on each one of them because I’d rat my arms around them and treated them like my own product because I'm actually marketing to my list. 
        You know what ends up happening? My list loves me for it. They love me for it because they realize that I'm not just sending them a whole bunch of crap, that I'm not just promoting every warrior product of the day or whatever, WSO of the day, or whatever the hell it is. I'm actually creating a campaign and I'm marketing to them the way they want to be marketed to. 
        When you want to make real money from a product, then you need to get behind it like it was your own. I hope that you use this to anticipate the behavior of your market with the next product that you promote. Thanks for being part of this episode, I look forward to seeing you in the next video. Take care.