We’re going to talk about funnel segmentation. The thing with funnel segmentation is that there are a few different ways to do it. Funnel segmentation, this is when you’re creating a sales funnel and you have different types of people at different levels. You have different people that have come in for different reasons. Some people have actually invested in you, some people haven’t invested in you, some people have invested a lot of money in you, somebody might have invested a little bit, somebody might just be a free member. The whole idea is to segment these types of people.
In order to do that, you have to put them on different lists. How do you get them on different lists? How do you actually segment people and separate them? This is very, very important, to be able to do this long term. I’m going to draw a very basic funnel to simply cover segmentation and the method of doing it, how we technically separate people onto an autoresponder because there are several ways that you can do it.
We’re going to start at the very, very, the most basic way so you understand what segmentation is. Let’s say that this was our squeeze page. I’m just going to put an sq on here because you know that’s our squeeze page. The squeeze page offers something for free in exchange for a name and an email address. Let’s make this like an name and email field. This little things right there.  Pretend like that’s a name field and an email field and then there would be a little submit button. This is your squeeze page.
If somebody decided that they are interested in this book, this topic, or whatever it is and they decided to give you their name and their email, they are now what we call a free member. They are on your free list. Let’s select another color here. I’m going to draw a blue line, just like a dotted line here that indicates that these people are now on an email list. I’m going to make an envelope and we’re going to call this the free list. The people that put in their name and their email in the squeeze page, they are on the free list. Easy enough, this is a pretty simple skill. You go, you create your list and your autoresponder.
Here’s where the process differs though. I get a lot of people, they’re like, “Omar, I don’t know how to make automation rules in my thing.” Okay, I do that, I do it with Aweber. That’s why I’m able to do it. “Oh, but I don’t have Aweber.” Okay, would you want me to teach you? Who’s the teacher here? I’m teaching you how to segment, I use Aweber. There are other ways. I’ll cover a couple of other things that I do as well but if you want to be creating your own process, then don’t bitch about it when you don’t have that feature in your system that you’re using. I’ll teach you Aweber, that’s how I’ve done this so I know that it works.
There are other autoresponders that have similar features, it might be called something else. You need to research this. How do you segment on your particular autoresponder? They get to a squeeze page and obviously, you’ve learned in Funnel Boss and in all my training that the right thing to do, what I’ve found, is to offer them a second offer which has something to do with the first one. What really worked well, and I’ve tried a lot of different things, but what worked best for me here when you’re giving away a report is giving them the audio version of the report.
This is what we call the Buzzinar page or the share page, the inviter page. I’ve heard people call it different things, but it’s the share page. This is where we ask them to share in order to get more stuff. If they share here, they get a little Facebook button or whatever, if they share here they get maybe the audio or something like that. I’m going to put a little facebook thing here and make a little button. That will be like the Facebook button. Again, we have multiple ways to share but Facebook, they’re going to get the audio version. When you share with Facebook on this page, the idea is to give them the audio. No, you don’t need to know how to sing to build a funnel, this is not a musical note. We’ll yeah, it’s a musical note but it represents the free audio version of the report or whatever that you gave them over here for free.
You can experiment, maybe give them other free stuff. My point is they share, they get something free, that’s what happens on this page. I’m going to do two different colors here. I’m going to do green and red. We know pretty much everywhere in the planet that green means go. For this purpose, green is going to mean yes and red means no. Green means yes, red means no. 
What happens here now is we want to give them two different pages that they go to. This is like Funnel Boss and Buzzinar 101. This is download big, download small. Everybody knows that. This is the download page for the big package. The big package includes whatever you offer them here and whatever you offer them here if they share because they did share so they go to the download big.
If they didn’t share, then they go to the download small page. I’m not teaching you anything you didn’t already know here. Traditionally, if you want to put somebody on different lists, you would have to ask them to opt in again. I’m putting this opt in form here on each of these pages not because you should do this because this is stupid, don’t do that, but I’m putting it here so you understand this is how people get on a list.
Now, they’re going to be on a different list if they opt in here. If they opt in on the download small here, they are now on the DL small list. If they opt in there, they are on the DL big list. We now have three lists in our Aweber. You can actually set up an automation rule. I’m going to do that in a completely different color that I haven’t used before so that nobody gets confused.
Automation rules, that’s what it’s called in Aweber. Again, you’re not going to do it this way. I’m putting these here for effect so that I can explain to you the process. I’m going to show you the more practical way of doing this. you don’t want to tell somebody to opt in freaking six times in the process of going through your funnel. It’s impractical. You’re going to piss people off. Don’t do that. But I need to do this so that you understand automation.
What automation does is it creates a rule inside of you autoresponder. Maybe you’re using freaking Getresponse or Sendlane, or whatever. It might call it something else. Most modern autoresponder companies have this functionality or maybe, you have to pay extra for that functionality. You need to be able to separate people and segment in your list. You need to be able to do this to segment. You need to be able to segment with your autoresponder. If you cannot segment with your autoresponder, your autoresponder sucks.
This is why I tell people, “Omar, do I have to spend $30 a month on an autoresponder?” Are you trying to build a business? Are you trying to build a list, really? You’re going to be, “Yeah.” How much money do you want to make with your business? “I want to make $1 million dollars.” But you don’t want to spend $30 on an autoresponder. Really, you want to have this conversation with me? If you try using a free or a substandard autoresponder, then you’re not going to have very necessary features like this.
What does automation do? Assuming that we would have a web form on each one of these, that would create a new, recent list. When this free member joins this DL big list, we can create a rule that says whenever someone joins the download big list, make sure that they’re removed from the free. We can also create another automation rule that says whenever someone joins the download small list, make sure that they’re removed from the free.
We can even create automation rules that add people to a completely new list if you want but that’s pointless in this particular schema. When I’m talking about these web forms, I want to make sure that you understand. Somebody can opt in here and now the rule is going to say take them off of here. Essentially, we’re segmenting people. You’re going to end up with some people on the free list, some people are on the download small list.
What you’ve learned by somebody that’s on the download big list in not only are they willing to give you their name and email, but they trusted you enough and they were interested enough in the subject to get a second item, they’re interested in a multimedia item, they wanted to listen to the audios as well, they trusted you enough to share, and they’re on this. They’ve demonstrated a little bit more trust in you than this person. This person was like, “No, just give me my stuff. Just give me my free stuff. I don’t want to share. I don’t want to tell anybody.” This means that they’re not maybe very comfortable with sharing. Maybe you haven’t built enough trust. Maybe, they don’t know who you are.
This is important. This is important for you to know because we started with the squeeze page but these funnels usually start with the sales page. If you haven’t built enough trust on the sales page, that’ll be very evident when you see that a whole bunch of people are landing on your download small page or skipping right over this. They just want your freebie.
Three potential problems, wrong audience, wrong offer, or just terrible salesmanship. You just haven’t sold yourself as someone to know that I can trust yet. You work on fixing those issues through emails. You work on fixing those issues through emails over time. That’s what we call building a relationship. This is why we do segmentation. This is a very simple diagram of how segmentation works.
What some people have asked me, they say, “Well Omar, how do I do that? What are the ways that I can do that without having all these web forms and stuff?” That’s a very good point. I’m going to just write down four methods here. The first one obviously is the one that we just talked about. It is the most basic one. The one that you need to understand and the one that I do not recommend you doing, and that is putting a web form on each page. I recommend that you not do this, but it is important that you understand it.
What other ways can we do this? Understand that there are couple of other methods that we can do here. There are some features in some autoresponders—again, these are more advanced features—I know that Aweber has something called advanced analytics but there is a JavaScript method that some autoresponders do. Again, this is just one that I’m mentioning because everybody wants to know all the different methods and how can I do this.
A JavaScript method, some autoresponders—please remember that I’m saying some, you’ll have to look into it for the one you’re using—give  you this little line of code. I’ll use yet another color here. Let me pick maybe brown. They give you this little JavaScript code, each line is a little different so this will be xxx, this will be xxx2. You put that code on each of the pages in your funnel. What this JavaScript does, it communicates to your autoresponder that the person who opted in here has now landed on this page and you want them to be moved. That is advanced. There are advanced analytic features in certain autoresponders.
I’m going to tell you why they do this. The reason they do this is so that you can track your stats and conversion stats. If this was a sales page, they would want to know and you want to know how many of the people that opted in actually bought something. Advanced analytics allows you to do this.
Aweber does have advanced analytics however I don’t believe that the JavaScript that they provide you allows you to segment people. But there are some autoresponder companies out there that do, do this. They tend to be the ones that have built in CRMs. Things like Infusionsoft, things like, I believe ActiveCampaign allows you to do it. There’s one that’s going to be coming out that I don’t even know if I’m allowed to say the name of it yet [Mail Hero]. There are some out there that allow you to do that but again that is a little piece of code that gets put on there.
I’m going to reveal something to you. I’ve been toying around with a script, a plugin that we’ve been building ourselves, to test on our own funnels. I’ve been testing with something here of our own that moves people from list to list just by you putting a little short code on your WordPress pages. You put a little short code and you can say, “Okay, move this subscriber to this list if they land on this page.”
We’ve been building that plugin for a while. The challenge is turning off the double opt in. I don’t want them to go back to their email and see that they have a confirmed opt in for this list and confirmed opt in for this list because they never even saw the web form.
These additional methods that I’m doing here in brown, they remove the need for these additional web forms.
The next method that I’m going to mention to you is the one that I use most often. I use a membership script, a membership plugin. I’ll do in brown the name of the one that I use which is called WishList Member. This is the part that everybody who wants to build a multimillion dollar business and like, “Oh, my God Omar, I’m going to buy another thing.”
WishList Member. Every one of my websites is technically a membership site because I install WishList Member. This web form that you see on the front end, that is actually a WishList Member sign up form. They create their free membership to WishList. Inside of WishList I say, anybody that joins the free level gets automatically added to my Aweber free list.
What we can do here is when they come to this page, we can change them from one level to the next. We do this using the membership plugin. You can actually move people from level to level based on different things that they do.
This is another one that gets sensitive to talk about because depending on what membership plugin you’re using, you may have a different way of doing it, or it might be called something else, or it might be some other name or some other feature. I can’t possibly know them all but through WishList Member, I can actually integrate with every single one of my list. I can give certain people access to certain pages.
If you’re a download big member, you only see this page, you don’t see this page and you’re put on the download big list. If you’re a download small member, you’re put on the download small list and you don’t see the download big page. These are called protections. You can create page protections using a membership plugin and I do this with WishList. You might do it with a different plugin or a different tool. You don’t have to have them re-opt in when they do this.
There are different ways. You may say, “Omar, how do you change them from one…?” There are different ways of changing this level. They can buy something that can trigger an action. They can click on something that could trigger an action. There’s a couple of ways depending on the type of membership plugin that you’re using, that you can trigger switching from one level to the next. That is what the membership site plugin can manage for you.
If you’ve got three levels, a free level, a download small level, and a download big level. remember, we’re just calling it free because that’s just what we’re calling it. It doesn’t mean that either one of these two are paid levels. We might add other paid pages afterwards. I recommend that you do. As a matter of fact, in most of my funnels whether they’re on download big or download small, the next step is an offer. I might do a $1 offer with a payment button here which is important for me to mention because that leads us right into our fourth way that we can do funnel segmentation.
This is the most practical way and the way that I do it most often in most of my funnels because honestly, in most of my funnels, my funnels are paid funnels. My squeeze funnels, yeah, I want to be able to separate the free guy from the paid guy but if they’re in a regular funnel, this is usually what we are looking at here. This is like a leg of a funnel, this little segment here. That starts from the exit pop. This squeeze page actually begins on the exit pop of my sales page. 
This would be my sales page and then obviously, we go into the sales funnel from here and so on and so forth but the squeeze page is the one that has the connection to the free level. All of these levels and all of these pages here that would come from the sales page are paid pages. Just like this one here would be a paid page. This might be a dollar trial or something like that.
Going this route helps me build trust, helps me build a relationship with them because they didn’t buy, they didn’t buy instead they clicked that little x on the corner of the page and they x out, they closed that tab and before they closed the tab, I said, “Hey wait, before you go, enter your name and your email here and I’ll give you this thing free. After they do that, I’ll say, “Hey, would you also like the audio version?” And then I go over here.
When I bring them here, this is actually a WishList web form that asks them to also create a password and a username. When they log in, is when they see this. You see what’s happening? You see the way that we do this? It gets a little bit more advanced as you start using different tools.
This next one here is the most practical way to segment your people, based on trust. This entire funnel, I can put on just one list. I’m going to be honest with you, I don’t really do separate list anymore. I did this in my first maybe, six or seven funnels that I ever built years ago. Now for me, everybody that’s in this whole side of things is just anybody that’s in the share page or the download, they’re just a free member. To me, I just put them all on free because they haven’t spent money yet.
My goal is to get them to spend money. My goal isn’t to get them to download big, my goal is to get them to buy something. To me, all of these people on this page, I’m not bothering with switching somebody to a level here. I’m teaching you this because I’ve been asked, because it’s a very fundamental skill to learn but primarily, the number one way and I probably should’ve counted this down backwards four, three, two, one because this right here, what I use here to actually change levels and to segment is a platform called JVZoo.
When somebody buys the $1 item, in my JVZoo $1 product settings, I can tell JVZoo to add that person. I’m doing this in JVZoo, I’m not doing it in my website. I’m telling them to add them to my low ticket list. This person might’ve gotten into my squeeze page here either through the membership plugin or through an Aweber web form. It doesn’t matter how I got them onto this list, what form I used because once they buy this $1 item and I tell JVZoo, “Hey, add anybody that buys this $1 item, any email address, that person’s email address, I want you to add it to the low ticket list.
And then, I have an automation rule set on this list that says, “Hey, if the low ticket person that was just added on here was already a free member, I want you to remove them off the free list because now, they’re a buyer.” I don’t want them to keep getting the mail sequence that’s trying to talk them into being a buyer because they’ve already proven that they bought, because JVZoo just added them to the low ticket list for me. JVZoo, inside of the product, in the JVZoo product setting, and this is the method that I use most often.
Since I’m not really worried about big and small anymore, I already know the metrics from my business, from my niche, for the type of things that I am doing, I am just concerned on did they pay or did they not? Are they free or are they not? Personally, I don’t care that 62 of the 100 people that opted in yesterday, 62 of them shared and the other 38 did not.
I’m not going to market to those two people differently, I’m going to market both of them to both of those people whether they shared or not as free people. I’m very grateful that the ones that shared brought me even more traffic, that’s awesome but I’m not as concerned about that anymore because I just want to know did I build enough trust with you on this squeeze page in order to get you to buy.
Now, I can do this same exact thing on other pages. I’m running out of room on this thing but I can go over here, over here, and over here. This could be a different offer. Maybe, after they come back from JVZoo, after buying their $1 trial, maybe I’ll make them a $27 offer, maybe I’ll have a $47 upsell, maybe I’ll have $97, heck maybe I’ll have three buttons on one page. And I say, “Hey, buy the developer license or buy this single site license or whatever my offer might be.
I’m taking them from a $1 to additional offers. These are called upsells. Heck, you might have a downsell. Maybe the order that you make these in are first you take in, instead of putting three buttons on one page, you might that what works better for your niche, for your type of customer is that you show them the $97 right away and if they decline that, then you show them the $47 or the $27.
The order in which you show these next offers to them are what we call your sales funnel which is what we were doing over and didn’t work initially because the person only opted in to get the free item but now overtime, we’ve sent emails, we’ve got them to invest $1 and we’re going to try to make them that offer again. Each one of these will have their own, let me go back to blue, each one of these will have their own little list.
That might be a mid ticket buyer. What do I tell JVZoo when somebody buys this $27 item? In the product setting for that $27 item, I have them being added to my Aweber mid ticket list. And inside of Aweber, I have an automation rule for the mid ticket list that says, “Take this person off of the low ticket list.” I also, in my particular situation because of the way I setup my funnels, I create additional rules. I usually for each one of these lists, I tell Aweber to remove the user from any lower list, from all of these, from free and all that.
Even though I already removed this guy from the low ticket list, what if he gets here some other way? What f he skips this $1 offer? What if he somehow, in the member’s area, just sees the $27 offer and just buys it directly? I don’t want him getting those free emails anymore, I want him getting the right one. Just as a safeguard so nobody slips through the cracks there, I do it this way.
For me, what I found is that the combination of Aweber web form on the front page or membership plugin WishList Member capture form here to put them on the initial freelist, and then using the JVZoo product settings page, this is a great feature that they added into that. You’re automatically adding people.
Here is the challenge that you have to be mindful of when you’re doing funnel segmentation. Yes, you want to move people from list to list to list. The longevity and the profitability of any funnel and your company in general is going to depend on your ability to follow up with your customers through email. The way you’re going to follow up with each one of those customers is going to be differently and it’s going to correlate with the amount of money they’ve invested in you.
The way you talk to somebody that has invested tens of thousands of dollars in you is completely different than the way that you talk to somebody that you’re trying to win their business for the first time. This is public relations and sales 101.
I don’t care what unicorn utopia you live in, where everybody is equal and all that, you’d speak to people differently based on the amount of trust and just based on the relationship. Obviously, somebody that’s been your best friend for 25 years, you can talk a little bit differently with that person that knows you so well then you can with somebody that you just met last week. This is basic interpersonal communication 101.
That is the difference. That is the same premise that we apply here when you have somebody that’s invested money in you and somebody that hasn’t. You talk to those people a little bit differently.
What happens here with most systems, if you haven’t planned this properly, is that every time that somebody gets put onto one of these list from another list, the autoresponder sends them an email to confirm. It says, “Hey, do you want to be on this list?” Because it’s their way of protecting from spam and from people being added to list that they didn’t want to be in. You have to take measures to make sure that that doesn’t happen.
With Aweber, when you’re adding people through a membership plugin, that becomes a problem because you’re adding people through an API connection. Basically, just being said, it’s a remote connection. You’re going to have to contact Aweber and you’re going to have to say, “Hey, I need you to turn  off the remote forced double opt in.” The double opt in confirmation is what I’m talking about. You need to shut it off.
There is a setting inside of Aweber, as you’re creating a new list that allows you to shut this double opt in confirmation, it allows you to shut it off. However, even though that’s off, if the user or the lead is being added remotely by a third party connection like a WishList Member, or a JVZoo or something, Aweber will force the confirmation email. That means the person will not be moved from this list to this list unless they confirm. If you’re moving them through a complex funnel, they may need to confirm 10 freaking times and I guarantee you that’s not going to happen. They’re not even going to confirm the first one.
I recommend you shut off double opt in for the first. I recommend you make it as easy as possible for people to get on your list. That is my firm belief. You might say, “No, I like to have double opt in off.” Do you like to make money? I would rather have 1,000 leads that I can mail an offer to everyday, than 500 leads that I can mail an offer to that have double opted in. The fact that they double opted in does not increase their propensity to buy. It is a fact.
You’re going to make money the more leads you have. This is an inarguable fact and it is not illegal to turn off double opt in. If you think it is, then somebody misinformed you or you haven’t looked into it yourself. The best way to do this that will result in the most amount of leads and the most amount of money will be to shut off double opt in in all of these. If you are doing the right thing, if you are collecting emails the right way, and if you are sending people communications on the topic that they opted in for, you will not have a problem.
I’ve had my autoresponder account for nine years with Aweber, with double opt in off. I’ve never had a problem and I’ve had hundreds of thousands of opt ins. You’re not going to have an issue and sometimes somebody tries to bring that up to me and it’s a non issue.
It is important that you realize that Aweber or your autoresponder company, whoever they may be, maybe trying to send that. You may need to communicate with them. I know that with Aweber, whenever I’m setting up one of these funnels, I can simply do a live chat with them and just explain to the person and just say, “Hey look, this is what I’m doing. I’ve connected with JVZoo. These lists here, the DL small list, the DL big list, the mid ticket and the low ticket are being remotely added to a funnel where the front end.” I just send them a little message like that and they’re like, “Oh okay, which are the lists?” I tell them the list and they go, “Okay, no problem. Forced double opt in has been disabled. You’re good to go.” That’s always how it’s run.
This is the way that I recommend you do it with JVZoo. There are other options, there are even a couple more complex ones. There’s a five and even a six that I can think of here, that I thought of as I was doing this, that I’m not going to go into because I think we’re going to take this to a level where it’s going to really going to confuse you. For somebody that’s just getting into funnels or just starting, I think this is already advanced enough.
Because of all the different things that I had to explain, you understand why I drew the little web forms on a list. I want to make sure that you understand you should not be telling people to register on every page of your funnel. That’s just stupid. They’re not going to do it. I just want to make sure that you understand the need to capture that email address. Again, sometimes, this can be done remotely with code. Sometimes, you can do this with a membership plugin depending on the scenario, on the type of funnel, and what it is you’re trying to do.
Remember as you start using membership plugin and JVZoo, you’re going to need to make sure that that double opt in is off not just in your dashboard of your autoresponder but that they are not forcing it to happen behind the scenes. The way you learn these things is by testing your funnel. You build a funnel, you test it yourself. I test all of my funnels.
Before we start putting out a funnel, we have a testing day. Melinda and I sit across from each other. Sometimes, it’s tedious because you’re buying every possible combination. What if they go to this page from this page? What if they did it this way? What if they did it the other way? We’re doing it over and over and over. A bunch of different ways to try to break it, we’re literally trying to find the hole. And then we’ll go back to our email inbox after each time to see, “Okay, wait a second. I got one email from JVZoo for this one but I didn’t get the one form Aweber.” We do this a couple of different ways.
There’s even another tool that I used called WarriorJet that when we’re doing paid funnels like this, we use a WarriorJet plugin that automatically sends them their login details so they don’t even have to create them. But again, we’re getting a little bit more advanced and I talked about that in membership site creation.
It’s tough. All these things blend into one another. When you’ve built a business to the level that we have, and we have so many moving parts to it, keeping it simple and just drawing one section of what we do, it’s important so that I don’t overwhelm you and you don’t get ahead of yourself.
The funnel segmentation and separating people on list, this is a question that comes up a lot and I hope that this video has cleared it up. I’m going to leave you with this. Everyone of these email lists that you create and that you separate people into need to have its own custom written email sequence.
You should have 10, 20, 30 emails in each one. Take your time, write out emails that are going to build trust, that are going to build a relationship, that are going to help that person get closer to you, and know what you’re doing, and try to get them to come back into the funnel, everyone of these emails is trying to reintroduce them into the next phase in the funnel from wherever they’ve dropped off.
That’s funnel segmentation for you. I hope that that’s cleared things up. The more that you watch this video, the more that you dive into the Funnel Boss training, the better understanding you’ll have of this. This is why I wanted to put this video together for you so that—it’s a little bit of a more advanced video obviously so someone that just started watching the very, very first funnel basics video might be wondering, “Oh my goodness, what is all this other stuff?”
I believe that everyone that’s at the stage of building a funnel understands the need to invest in their business. I don’t think anyone would’ve made it to the point where they’re actually creating a funnel if they hadn’t already invested a significant amount of time into creating their product and money into buying tools and things like that. It is important for me to add to you that there are going to be other things that you need as your business grows, as your business expands.
First of all, you want to collect leads, you want to be able to do affiliate marketing and email people offer so that you can make money on command, you’re going to need an autoresponder company. You pinch the pennies on that autoresponder company you’re cheap and you want to try to get a free one, you know what you’re going to suffer? The autoresponder company is going to advertise to your leads. You’re going to work so hard to get people on your list and then the autoresponder company, since they’re free, they got to make money somehow, they’re going to put ads on your emails and then they’re going to email your people without you even knowing.
Don’t do that. Don’t be so cheap. Don’t live under this imaginary fairytale that you can become wealthy and build a business with zero investment. You have to invest in your success.
Tools are necessary. They’re not the only thing you need. You need conviction, dedication, hard work, elbow grease, all that stuff but you need to invest in things. JVZoo fortunately is a free service. You got to create an account. You have to have a PayPal account.
You have to have an autoresponder and that is something that you have to pay for monthly depending on the service, depending on the plan. If you want the advanced JavaScript analytics thing, you might have to pay more. As your list grows, certain autoresponder companies charge you more money by the amount of leads, by the amount of emails that you’re sending.
There are a lot of choices. I use Aweber. It’s not the only company I use. I have other autoresponder accounts. It is the primary one that I use. It’s the one that I teach. It’s a great beginner autoresponder company. I’ve built lists of tens of thousands of people and it’s worked very, very well for me. Aweber has made us millions of dollars. Now, I’m actually friends with the owner. It’s a great company. Aweber is a great company but you need investigate what is going to be best for what you’re trying to do.
You need to be willing to grow and understand that as your business starts to grow and you want to make more offers and you want to create bigger funnels, now I don’t want to just sell a $9 item, now I want to have an upsell. I want to sell a $47 item and a $97 item. I want to make sure that I make the most return on my investment because now I’m spending money on Facebook ads.
If you’re spending money on advertising and you don’t have a funnel and you’re not doing things to recapture people like offering them to share and a gift to share and have follow up sequence, you are doing it wrong. You are going to waste money on ads. As your business starts growing, you need to add these things to your arsenal. You’re going to need to add a membership plugin. Yes, it’s like $100, $200, I don’t even know how much it costs now. It doesn’t matter. I would pay $1,000, I would pay $10,000 for it. It doesn’t matter because I know I run a million dollar company as a result of building funnels this way.
I hope that this has helped you. Don’t be afraid to invest in your business. Don’t be afraid to test things. Test, test, test, try new things and don’t freak out when you look at something like this diagram. I’m looking at it now and I’m like, man, it’s so messy.  I can understand how a newbie would look at this and get all scared and get like, “Oh my God, I don’t want to do segmentation. That’s scary. Mom, please make me some milk with ovaltine.”
Don’t freak out. It really is something that little by little, you’re going to start grasping each piece and with each little piece that you learn, you’re going to be growing your business more and more. Trust me, if a schlep from New York that used to drive an ambulance and run into fires and stuff like that can do this, trust me, anybody can. I want to thank you for watching this video and I look forward to seeing you in the next video. Take care.