In this video, I'm going to talk about creative tools ideas for your JV Blog and for your JV competition. It’s just important to drive home that the more you provide, the more they’ll promote. It’s so frustrating as an affiliate sometimes when someone invites me to promote their product launch and I'm considering promoting it and then I go to their JV page and they have one email. I don’t like the way that it’s been written. That’s it, that’s the tool that I’ve been giving to promote their product. I'm saying to myself, “Oh man, now I got to sit down, I got to write my own email about their product which I'm not very familiar with. I saw the product and looked at it but I don't know the hotspots of it. I haven’t been using it for a long time. I don't know much about it and now here I am expected to create my own email swipes.” 
I kind of get this feeling where it’s like uhhhh, and it can almost turn you off from promoting the product. Why not be the person that creates an abundance of tools? I’ll tell you, that’s going to really, really help you. Always provide an abundance of tools for your JV to pick from. I'm not just talking about email swipes. You should have tons of email swipes. If you're launch is taking place over the course of seven days, would you want your affiliate to mail his list everyday or would you want your affiliate to just mail twice? If you're like me, you probably want your affiliate to mail everyday, heck a couple times a day. Why would you only provide three emails for him? If you want him or her to mail seven times to their list over the course of the next seven days in order to promote your product, why would you only give them three emails to use? How does that make sense? 
You're saying, “Hey, I want you to promote my product but here’s two emails. Even though I want you to mail ten times, here’s two. You're going to have to do the rest of the work.” Why? Why should I have to do the rest of the work? You're asking me to promote so obviously you need me. I shouldn’t have to be the one that creates the tools, you should be providing an abundance of tools. 
Super affiliates are busy people. They simply don’t have time to create the tools themselves. Newbie affiliates, they don’t even know what the tools are or how to use them. The reality is this, the success of your launch, of your product launch, depends on you providing ample tools and training for both. What I mean by both is both the super affiliates and the newbie affiliates because you're going to have different types of affiliates. We talk a lot about this in another video but I just wanted to point out how important it is to have an ample amount of tools, especially if you have a product that’s evergreen which you should be creating evergreen products. You should be creating products that can be sold forever, products that can be sold even after your launch week. 
Your launch week could be perhaps a special launch prize, it’s like the grand opening of a store where you do a nice launch, some sort of cool event. It’s the grand opening. The store doesn’t close the week after the grand opening, at least it shouldn’t. That’s what happens with most people’s launches. They spend seven days doing everything they can to get traffic to the site, and then they just let it die after seven days. That’s silly, what kind of business is that? That’s terrible. You should create evergreen products and then you should launch them for seven to ten days and create a party around the grand opening of your product and provide a whole bunch of tools for people to use. 
You know what? I think the reason that a lot of product creators, they skimp on the tools, is because they don’t realize how important it is to dedicate time to the JV side of things before you launch. I’ve talked about it time and time again, I say you should take the time that it takes, whatever time it takes to finish your product and make it solid. That’s how long it should take. You should make sure you have a solid product. 
Once it’s done, you should dedicate at least 30 days to creating all of the JV things that you're going to need to building all of the impulse, to creating that buzz around the grand opening of your product. What ends up happening is the average product creator, they’re so money hungry and broke that they’re just creating the product and then all of a sudden they’re done with the product. “Hey guys, I'm launching in two days. Check out my product, I'm launching.” It’s like okay, you just finished the product, you're going to launch it in two days means there hasn’t been any testing involved, there hasn’t been anything. You're just opening the doors to your product and you dedicated two days to creating tools to writing swipes. 
Obviously, you haven’t really put much effort into the testing of this. You're going to use your affiliates as guinea pigs. That’s the way that I look at it as a super affiliate when someone just creates something and they don’t spend any time, they don’t dedicate a significant amount of time to building buzz, to creating tools. When I get to a JV Page and I see one email or two emails and that’s it, those are the tools you made, that makes me feel like you don’t really care about whether or not I succeed at promoting your product. You're just trying to pint me out. You want to use me as a guinea pig. You want me to use this swipe that you whipped up, who knows if you're even in the bathroom while you were typing this up on your iPad. You put no thought into this but you want me to promote your product with this one swipe. 
I don’t want to give my affiliates—when I'm launching my product—that feeling when they land on my page. When they land on my JV tools page, I want my affiliates to go wow, look at all this stuff. Oh my god, what is this? I didn’t even know that you can promote this way. This is awesome. Oh man, look, he’s giving me Facebook stuff, he’s giving me YouTube stuff, he’s giving me Twitter stuff. Look at all these swipes I have here, wow. This is awesome. I got long swipes, I got short swipes, look at all these different subject lines I can choose from. He’s even created ads for me. In case I want to run Facebook ads, it’s already been written. Wow, and he tested them too. Look at the conversion rates on these ads. Look at all this stuff I have to promote this product. 
That makes the affiliate feel like wow man, this guy has really put some thought into this. He’s dedicated some time and energy into my success of promoting his product. That’s the way you want to make your affiliate feel. 
And, I want to add something. You want to give them an abundance of tools but you don’t just want to give them tools. You want to empower the affiliates with training as well. We have a whole another video on how to train your affiliates. It’s important that you understand that for every tool that there is, there should be some training and some resources accompanying that tool. You literally have to empower the affiliate to use that tool. You have to make it as drop dead simple as possible, meaning if I'm saying to him, “Hey, here you go, here’s an article for you to use to promote your affiliate link.” 
Not only do I have to give him the article, what if that guy’s not really an article marketer? What if he really doesn’t—well okay, there’s an article there, that looks cool, that’s another tool I can use but what do I do with it? You’re telling me that in order to use this tool now I gotta go take a training course, I got to go figure out—no, instead I say things like, “Hey look, here’s some articles that were written professionally for you so that you can use them to saturate the internet with your affiliate link. As a matter of fact, here is a complete directory of all the easy ins and places where you can post your article in order to get links to get people to click on your affiliate link. And, I’ve also provided these videos that I have that actually teach you how to do article marketing. And, I’m also providing a link to this free tool that allows you to spin the articles, it’s called an article spinner. This allows you to create hundreds of version of this same articles so you can literally saturate the web with your affiliate link.” 
See that? See the power I just gave that marketer with that one tool on my website? Because I want this affiliate marketer to promote my product. I have to empower the affiliate marketer to make money. I have to make it as easy as possible and I have to teach them how to do it. 
You got to look at it like this. When you are looking to get people to promote your product, it’s no different than hiring a salesperson. If you were running a brick and mortar business, you would have a process for hiring salespeople. Once you got them in, you’d have a process for training them. You’d give them the tools they need. If he’s working for you, if he needs a uniform, you're going to provide that. If he needs a booklet like one of those ticket books to make receipts or to write tickets, you're going to provide him whatever he needs to do the job. That’s your task, your duty is to provide your salesperson, your employee to do the job. Provide them everything they need to do the job and do it well. I'm not saying that your joint venture partners or affiliates are your employees, but I am saying that you should provide them with the training and the tools to succeed just as if they were.
With every single tool that you provide them, you should also explain to the affiliate how to best use the tool. You are going to want to educate the affiliate on what’s right and wrong to do with each tool. We’re going to talk a little bit more about this in a minute, but if someone is brand new to using that particular tool and they’re just using it because they’re curious, the last thing you want to happen is for them to improperly use it and perhaps get their Facebook account shut down, or perhaps get their YouTube account shut down, because they used it in a way that they thought was fit but they actually broke some sort of terms of service or something. If you're providing a tool, you need to explain to them how to best use that tool. 
Provide resources and directories like what I was just talking about with the article marketing. You got to provide things for them that are going to make it possible for them to maximize that tool. I do this when I'm talking about for example if I say to them, “Here is some signatures that I’ve created. Here is some catchy phrases for you to place in your signatures for when you post on forums, when you’re sending a personal email you can put this as a P.S. Here’s some catchy phrases that you could put together with your affiliate link and put them at the bottom of every email that you sent, put them at the bottom of every blog comment that you make, every forum post that you make. Those are types of places where people usually sign their name at the bottom. 
When you're posting on Facebook, you're on your Facebook wall. People can see a little picture. You don’t typically type your comment and then say from Omar or from your name, whatever, right at the bottom; you don’t do that. You do do that on forums and you do do that in emails. If I provide someone a list of forum signatures and catchy phrases for them to use, I should also provide them a list or a directory of forums that they can go and join in order to use this as their signature. I'm also going to provide them some training on how to do forum marketing so that they don’t get banned from a forum for spamming or for going in there. 
If you just say to people, “Hey, use these forum signatures,” then they’re going to be like oh wow, I'm going to go into the forums and I'm just going to start blasting this link all over the place. That’s gonna get them suspended because you didn’t educate them properly on how to use the tool. Don’t just assume that they should know; provide the tool and teach them how to use it just like if you hired somebody to work in your brick and mortar business and you provided him the schmuck, the uniform, or whatever they got to wear, and you provided him the gloves, the tools, the goggles, and whatever. You got to teach him how to use it as well.
Show them the right way to use each tool and warn them of what can happen if they use it improperly. I always tell my affiliates, “Hey, look guys. I'm providing these tools for you to make money, but I expect you to use them prudently and properly because if not it will possibly get you suspended from whatever platform you're using the tool on as well as it will tarnish the name of my product because you're talking about my product when you're spamming. I don’t want you to get into any kind of trouble like that. Make sure you don’t do this, this, and this. This is not allowed. If I find out that that you're promoting this way, then you're just going to be suspended; I'm not going to allow you to be a JV anymore.”
It’s important that you make some rules for people just like you have rules in the workplace for your salespeople. You don’t want them misrepresenting your product just to make a commission. Same goes here. 
Be approachable, that’s the other thing. Your affiliates should be able to approach you and ask you questions. If you're going to give them rules and you're going to provide tools and training, then make sure you're there to answer their questions when they’re confused, and don’t freak out, don’t put them off. If somebody has a question, be approachable prior to your launch. Your affiliates should feel that they can come to you for help.
This is a problem in a lot of launches because the product creator leaves everything to the last minute. They’re still creating their product. The product isn’t done and they’re in launch mode already. They’re launching two days from now and the product isn’t done. If I can’t find your JV page for example, because a lot of product creators are in the habit of creating these long URLs which is just the silliest thing you can do. It should be the nameofyourproduct/JV, that’s where your JV blog should be at. That way, anybody can find it easily. Amongst affiliates we know, the nameoftheproduct/JV. It’s a shame when you hear a product creator, “Yea, sign up for my launch. It’s myproduct.com/go/clickhere/affiliate/ID/yourtools. I'm like what, how the hell am I going to remember that?
Now, what happens is your affiliate might have the question. This is the guy that probably wants to promote. Maybe he can bring you two or three sales, maybe he can bring you 20 or 30 sales, who knows. He’s an affiliate, he’s trying to make you money. He approaches you because he can’t find your link but you don’t have time. You don’t have time, you're not on Facebook, you're unreachable on Skype for whatever reason, you're just not there for your guy because you're too busy fumbling around trying to finish the product which you're launching in two days. 
Be approachable, be there, plan things out. There’s actually a method to doing things, to launching a product. Be there so that your affiliates can feel that they can come to you if they have questions.
Let’s talk about the actual tools because that’s the name of this training, it’s tool ideas. Let’s talk about the stuff that they’re actually going to expect.
The most important thing that you want to provide is email swipes. Email swipes are—swipes is just the common word that’s used because they’re literally swiping it off your site and putting it on their autoresponder in order to mail to their subscribers. Email swipes, here’s what’s important. You should always provide tested swipes of varied lengths and multiple subject lines. You might say, “Omar, how do I test the swipe if the product hasn’t even been launched yet?” You should have tested your product, you should have tested your sales page, you should have tested everything about your product to your own list, to a segment of your list, to some sort of a solo ad list. You should have run an ad to your product sales page so that you can have conversion numbers, so you know how many hits it takes to make a sales. You should have done this. 
You should have gone through a beta testing phase for a couple of weeks of your product, and you should have determined during that testing phase which swipes, which emails converted the best, which subject lines had the highest open rates, which email body copy had the best click through rates. Was it the short email, the long email, which one was it? Which one was it that worked best? The ones that worked best are the ones that you should be providing to your affiliates. You shouldn’t be using your affiliate’s lists as a testing ground. 
You should be providing them with powerful tools that will make money because here’s the funny thing, when your affiliate starts making money right away, he’s going to tell his friends that are affiliates as well. Next thing you know, you have a bunch more affiliates. Why? Because you took the time to test, you took the time to provide metrics, and tell the affiliate, “Hey, I’ve tested this for a couple of weeks. I know that this is the subject line that converted the best, I know that this is the email copy that worked really, really well for polled traffic. As a matter of fact, I got this percentage of a clickthrough rate and then when they got to the page, we tested two versions of the page and tested two different headlines, I tested two different videos, and I realized that this video converted at 1.2% but this one converted at 8%. We ended up making more money than this one, so this is the page that we went to, and these are the metrics and conversion statistics that you can expect.”
When you approach me like that, I want to promote for you because I know you know what you're talking about. I know that wow okay, this guy took the time, this guy cares, this guy is going to do well because he’s taken the time to create an awesome product and then to test it. He cares about me, he cares about the fact that I need to make money because this is a business for me. If I'm going to invest my time in promoting his product, he wants to make sure that time is well invested and that I'm going to make money. That’s a guy that I want to work with, that’s the kind of confidence that you should instill in your affiliates with your email swipes. 
Provide tested email session, provide them with swipes that they can mail everyday. If your launch is seven days, then they should have seven swipes. If your launch is ten days, guess how many they should have? Ten swipes. Provide them different types of swipes; short body, long body. 
Some people communicate with their list differently. I kind of like to mail my list short to medium sized emails, I don’t do a lot of talking in my emails, I do most of my talking in the video after they’ve clicked through the email. That’s just my particular taste, but some people out there like long form sales copy. Sometimes, I read emails from [Rid Sheffron 00:17:44] and they’re long, taking me 15 minutes to read the whole email because he’s got a lot of information on there. It’s just totally different ways of marketing, both are effective for that particular individual. If you want to attract all different types of affiliates, you should have all different types of tools and email swipes specifically.
Blog posts. This is another tool that we’ve just come to expect. Most marketers have blogs, and we would like to take a pre-written blog post that targets relative keywords and put it on our blog. You should write this and provide it. If you're wondering what do you mean a blog post, you should talk about your product. Maybe a review of the product, maybe an article about the product. Just make sure that it’s pre-written, it’s written well, and it targets specific keywords. Maybe have one blog post that targets one particular keyword, another blog post that targets another keyword. 
Maybe provide some tools here on spinners so they can spin it. That way, they’re not going to be putting up duplicate content which is important. A lot of people focus on SEO, I don’t. A lot of marketers and affiliate marketers out there do. They’re not going to want to propose the same article in their blog that other affiliates are doing because the internet and the search engines, they’re going to detect that it’s duplicate content. They’re going to want theirs to be different. You need to provide an article spinner and maybe an article submitter software. You need to educate people when it comes to how to use your blog post that you should be providing them. 
Here’s a product review. I love to review products on my blog, but I don’t want to talk the time that it takes to go through the entire thing. For me, I look at the sales funnel when I'm promoting a product, I look at the sales funnel. I look at the member’s area. I check it out. For the most part, I'm promoting people that I’ve worked with in the past, people that I'm close with, people whose content I know is solid. When I'm promoting something brand new to somebody that I’ve never worked with before, I go through it with a fine tooth comb. 
I don’t know if I want to take the time to actually do a complete review and do all the bullet points, and just spend three hours evaluating this product and creating a thorough review or a walkthrough. I would love it if that’s provided for me and that I can go and tweak it and make it my own and change it around a little bit more so that I can put it on my website. Maybe, that will even inspire me to go and buy a specific domain like yourproductname.com/review or something like that. Or, yourproductname/review, whatever, something that is unique. Now, you’ve provided that tool for me so now I'm inspired to go and take that extra step. 
Press releases, this is something that’s very, very common. Why not write a really well written press release, look up how to do this. There’s a way to do this right. You should write a good press release. A press release basically is a public statement announcing the launch of your product talking a little bit about the history of the product, the creation of the product, and there’s all kinds of press release news sites out there that you can post those onto. If you provide a press release—another thing again when we’re talking about providing the resources as well, also to provide them a list, a directory of all the different press release sites that there are out there, that they can use this press release to go and post on these press release sites. 
They should always customize when their article’s finished. The sites I'm talking about are sites like prweb.com. You can submit a press release there for free, you can also spend a couple of bucks to get it more targeted and create a PR Web account. There’s dozens, there’s probably thousands of press release sites, or news sites, or easy jobs that you can do this with. 
Again, you have to educate people about how to do it. If you don’t know how, then you should go learn how because you should be doing this yourself for your own product as well. You should be using all of your own tools yourself. If you're not, who could sell your product better than you? You know what I mean? You really, really should. Go learn about press releases, go and create press releases. You can have one written for you if you don’t know how to do it or you don’t want to do it yourself. These are some of the tools that they’re going to expect from you.
Let’s talk about some ones that they may not know of or some tools that they just are not commonly seen. We talked a little bit about signatures or catch phrases for them to place in emails and forums. What’s important here is that you teach them not to spam. Very, very important. Make sure that when you're telling them, make sure use these in forums, and in your emails, don’t spam. It’s bad when somebody’s using your link or your URL in their emails and that email is constantly getting flagged for spam. What ends up happening is your URL gets put on a block list. 
Now, what starts happening is certain email providers won’t accept emails into their customers that contain your URL. Too many people have clicked the spam button on email that contains your URL. Even if it’s your URL with their affiliate ID behind it, too many people have used it and too many spam buttons have been clicked on those email. You need to teach people about spamming, you need to make the rules really clear.
Here’s another one that they may not know or may not have heard of. A fast action bonus. This is some sort of a mini product, you should give them a mini product that’s a tool. What I mean by mini product is maybe a report, maybe a leaked chapter. Here’s how you use that as a tool; you make it brand-able meaning you give them a report that’s a PDF with a cover, with a nice image, everything. All nice, pre-written. It could be an excerpt, maybe five, six pages from your book, or maybe just a transcription of one of your videos or something like that. What you want to do is you want to make it brand-able meaning the affiliate can insert their unique affiliate link inside of the report, inside of the mini product. Then, they can give it away. They can give it away as a bonus on their sites. 
If I'm an affiliate, chances are I also sell my own products, right? I am an affiliate as a matter of fact and I promote lots of stuff. I also have several products. You may have heard of them like Buzzinar, Speedy Profit Creator, My Unfair Advantage, a whole bunch of them. If I was promoting something, wouldn’t it be great that I could offer all of the members of my current websites a free report and I could say, “Hey guys, look, here’s a free report about list building. This is a report that was provided by my friend ZYX.” I give them that report and I'm providing value, so they’re reading and they’re like, “Oh wow, this is great.” Inside that report, there’s a link that says, “Hey, if you want to learn more about this, click here.” Now, that link is actually my affiliate link and it’s going to take that viewer to the sales page for the product and it’s going to credit me with the sale if they make the sale. 
This is a fast action bonus that I can give people that take action and buy things from me. I can use this however I want as an affiliate, but it’s basically a mini product that I'm going to give away. It’s branded with my affiliate link. As a resource, you can provide for them perhaps the viral PDF software for them to brand it. Maybe show them how they can create a squeeze page for their report, some sort of training to teach them. 
Again, remember, with each tool, you should offer them the tool, you should offer them a way to use the tool, powerful instructions on how they can use that tool as well as offering them resources. Where to go to use the tool. You got to teach them how to use the tool, and where to use the tool. 
Here’s another thing that they may not know, they may not use. This is very, very powerful. Literally create a thank you page for them. A thank you page, a generic thank you page that they can use for their own products but on that thank you page you're advertising your product through their affiliate link. Who would’ve [unclear 00:25:45]. Now all of a sudden they come here in and they’re like, “Okay, wait a second, as a tool to promote your product, you're giving me a thank you page that I can use on my own website?” Think of the concept. It’s a generic thank you page perhaps that you’ve created with a nice thank you graphic, welcome to our website, we’re so excited that you took action, perhaps some dummy text where you want him to insert his welcome letter and a placeholder for his picture. Then, maybe some download buttons or some links, some nice icons. You literally get a nice thank you page created. 
What I like to do is I add a step box to my thank you pages. That’s simply a box with three steps in it. Step one, whitelist your email address. Step two, click here to check out this awesome product, or click here to attend this free training, or click here to do ZYX. That ZYX is your product offer. You're providing him a thank you page that is going to put his buyers into your funnel. In step three, I usually say join my Facebook group, or add me on Facebook, or on Twitter, or something like that. My point is that you're going to have created this for the affiliate to use on his websites. Again, making things simpler for the affiliate, making him go huh, wow, what a great idea. That’s what you want to do, you want to provide tools that they may not know of, that are going to inspire them to take action. 
Here’s something that you don’t see all the time. If you do this, it’s going to set you apart from other product launches out there. Provide pay per click ad copy. What I mean by pay per click ad copy is tested, I'm going to say tested three times. Tested, tested, tested Facebook and Adwords copy as well as images. You should again be testing some Facebook ads. Why not invest $100, $150, $200, whatever, during your beta testing phase for a couple of weeks and test a few ads, test a few ad copy, test a few images, and see which one’s got the most clicks, which one’s got sales, and then provide those to the affiliate so that he can run ads. 
Provide some training if you’re not sure that your affiliates are familiar with PPC which more than likely they’re not, provide some training. You can provide some free training if you maybe created some videos yourself, or maybe you could use your affiliate link for PPC training product, some sort of a Facebook training product, or some sort of an Adwords training product. Here, you have an opportunity to actually sell some training to your affiliates. The important thing is why not provide some ad copy? If you want people to advertise for you, you need to empower them with the ads to run and the training on how to run ads. It’s common sense, but so many people skip this because they’re too busy trying to finish their product so that they can launch it the day after tomorrow. 
Let’s now talk about some fun, cool tools that are really, really going to help you go viral but you got to know how to present them. For example banner images. When you present banner images to your affiliate, keep something in mind. Banner images, they’re something that people use to promote a product long term. Why? Because it takes a few steps. In order to use your banner image, I need to literally copy the code, I need to go and log into my site, I need to create a widget and post that banner in there, and now it’s kind of like a few steps. Now, what happens is after a week if your launch is over and closed, now I got to go back in there, I got to hope I remember to go back in there, remove that banner, replace it with something else. It’s labor intensive, right?
Banner images are something that more than likely your affiliate is going to use if they’re promoting long term, if they’re promoting evergreen. Seldom do super affiliates really do a lot with banner images unless they’re really, really getting behind the product and stuff. Again, it requires it being taken down later on. A lot of people focus so much on making banners. “I'm launching a product, I got to make banners.” They kind of think all affiliate tools should just be—a couple of email swipes and then a set of banners, and that’s it. That really isn’t what it should be.
Banners are not the most important thing. It’s cool to see them, but they’re not the most important tool. They’re fun and they’re shareable, I'm going to talk to you a little bit about how to make your graphics shareable in a second here. When you do your banners, get them professionally done. Use a company like GFX1 to do them or you can go to banners mall, get them done well because it’s important.
Remember, image is everything in marketing. I don’t care how politically correct you want to be. If you want to walk around the street with a bone through your nose because you think it shouldn’t matter, that’s fine. In marketing, that is not the case. In marketing, you have to visually impress the greatest amount of people. You have to relate to the greatest amount of people. Your banners need to look awesome. If they look like hammered dog shit, you're not going to get a lot of clicks. You need to make banners and images that look awesome. Get them professionally done at a company like GFX1, Stevie really knows what he’s doing over there. That’s where I get mine done, gave him a little plug there. 
Make them all shapes, all sizes, all colors, they don’t just have to be colors that match your site. As a matter of fact, they’re not going to be placed on your site, they’re going to be placed on the affiliate’s site. What if your site is blue and my site is green? I'm not going to place your banner, it’s not going to look good. Why would I place that on my site? You should make some multiple color banners so that people can use them, people can pick the ones that match their theme and then be taken to your site. Make them all shapes and sizes, I might want to put one a tall sky scraper type banner on the right hand margin on the sidebar of my website, or I might just want a little horizontal one that I place at the bottom of my blog post, or maybe I want a tiny little one that I put down in my footer, who knows? Give them a whole bunch to choose from. 
Here’s something that is really fun, is really cool. The average person doesn’t do this so you're going to blow people away when they jump on to your JV tools page and you have this. Social media backgrounds. We spend so much of our online time at social media sites like YouTube, Twitter, Facebook. I don’t have to name them, you know what they are. These sites provide a space for you to upload images and nice backgrounds, and to theme your page. Why not create themes that advertise your website? Give them that YouTube background. On the side of the YouTube background, have the name of your product. 
People will do this, and here’s the cool thing about it—you know what? You're going to get the wheels turning on some of these affiliates heads because they’ll see a YouTube background and they’ll take it to the next level. They’ll be like, “Oh wow, how cool is this? Why don’t I just create a brand new YouTube channel just for the promotion of this product? How awesome is that? Now all of a sudden just because you took the step to make this one little tool, this guy is creating a dedicated channel. You’ll have tons of people that do that. They’ll get inspired because you’ve provided a fun, graphical tool that they actually never even thought of doing on their own, or they definitely would not have taken the time to create themselves. 
A nice social media background for YouTube, again, you can get there professionally done at GFX1. There’s also websites out there that you might be able to do it for free or really affordably, maybe even on Fiverr. Again, it’s got to look good so don’t pinch the pennies. If you got something that looks like crap, it’s going to make you look like bad, it’s going to make your product look bad, it’s going to make your affiliate JV partner look bad. You don’t want to use something that looks like crap.
When we’re talking about social media and images, the mother of all social media sites obviously Facebook. Facebook allows you to put a cover image at the top of your timeline. That’s a big piece of real estate that a lot of people are going to see, especially for affiliate marketers that have a lot of followers. Think about it, I’ve got at the time of this video, I'm just about to hit my 5,000 follower mark. I’ve got hundreds and hundreds of people that are subscribed to be on Facebook, I own six Facebook groups that have thousands and thousands of members on my Facebook groups alone. That’s just Facebook. 
If you provided me with a cover image, a banner image for the top of each of my Facebook groups, and they’re different sizes so you need timeline cover images and group cover images; there are two different sizes. You can’t use the same one on both because it will get skewed, and look ugly. It will look half ass, it will look like the guy tried to squeeze a round peg into a square hole; it doesn’t work, it makes your product look bad, and what did we say about first impressions? I said it’s important that you create an awesome first impression. You never get a second chance to do that. If I put a picture on my Facebook for your product and that picture looks like crap, it’s stretched, it looks like it was made with a freaking rock and two pencils, you're going to give off a bad vibe and that’s not what you want. 
Get them professionally done, and you're going to want to have both group covers and timeline covers. Picture a guy like me who has thousands of followers putting your image on my timeline cover, on my Facebook wall, on my groups. That’s going to get you exposure to thousands and thousands of eyeballs. In the description of each one of those images, I’ll put my affiliate link. That’s what you want to train, that’s what you need to explain to your affiliate when it comes to Facebook cover images.
Here’s something that’s real important for you to understand. You need to cover this with your affiliate. Facebook has certain rules to advertise. As a matter of fact, they frown on advertising on cover images. That doesn’t mean you can’t it, that just means you have to be cautious and you need to mind the rules. First of all, you should not have more than 25% of the image with text. You shouldn’t be writing more than 25% text on the image, means it has to be logo, it has to be visual, centric, it actually has to have pictures that depict your product and only 25%. 
If you were to divide that image into quarters, only one quarter of it could contain text. If more than a quarter of it contains written text, then you're violating one of Facebook’s rules. Again, this is just the rule at the current time that I'm recording this video; with Facebook, it can change in 15 minutes. Don’t hold me to that, you should look into this right now before you actually create this cover image so that you can explain to your affiliate what’s okay to do. 
Here’s the other hook. When you're creating a Facebook cover image, you should not have a call to action. The Facebook cover image should not contain the link itself, it should not say things like click here to go and buy now, it shouldn’t look like an ad. There’s no reason why you can’t put that link and that call to action in the description beneath the video, beneath the image, or in the comments beneath the image. Think about it, everybody’s going to look at that if they click on it. What’s important is that you let your affiliates know about this and explain this to them so that they understand that you’ve taken care to protect them and you let them know. 
“Hey, we’ve created an image that complies with Facebook, it doesn’t have more than 25% text, it doesn’t… Remember that when you do this, you're choosing to put this on your account. I’m doing the best that I can to provide tools but again, it’s your responsibility to make sure that you're not violating Facebook’s terms of service,” very important. Do things right. Do things right. It is not worth it to make a couple of extra sales that you get a super affiliate’s account suspended, or anyone’s account suspended for that matter, you shouldn’t do it. 
Here’s another thing for you to keep in mind. In a group, you can probably get away with a little bit more in the image than you could on the timeline, on the actual main cover. A group is a much more targeted group of individuals that understand what you're doing by advertising. On your regular Facebook, maybe not, you got all kinds of people that are looking at your regular timeline. I just wanted to give you that little bullet point; do with it what you will.
Another fun thing you can do, especially on Facebook, is create some fun post images; caricatures, cartoons, things that are humorous and shareable make great adverts. You’ve all seen the little images and things like inspirational quotes. You want to create cool little images at the time that I'm recording this, the ideal size for these is 500 pixels wide by 375 tall. This changes all the time. Ideally, you want to create little images that will display in an entire post. It can contain text, and it’s a shareable little image. 
You want to make it funny; humor makes it so that the person that’s reading it wants to click the share button. If it’s humorous and shareable and it contains information about your product in your launch, now you're going to start creating this viral component, and you're going to teach your affiliate that he can put his affiliate ID or his affiliate URL beneath the image or in a comment, in the image description or in the comments beneath the image. I like doing things like little funny animations, little cartoons, you can’t animate images on Facebook but you can do a little funny caricatures, you can do little quotes, little sayings, little jokes, little funny things that somehow brand your product on there. 
I want to caution you here. Again, please, please, please do not violate copyrights. Just because you can find an image on Google does not mean that you can use it. There is a proprietary copyright holder for that image so get your images professionally done by a service like GFX1. It does not cost a lot of money to do this, and make sure that you’re—you can even… If you're buying clip art images like little cartoons, you can go to clipart sites and buy a cartoon image for a few dollars and literally say to an artist, “Hey, can you please use this caricature, put this quote on it, do this, and make it this size?” You can do that, create three or four of these nice shareable images and you might be able to create an image that goes viral. Imagine your image getting a couple thousand shares because it’s funny. Think of the amount of eyeballs that you’ll have on your product just because you took the time to create a graphical, fun, shareable tool.
Here are some tools that you can provide that will really make your affiliate stand out. This is what’s really going to make them stand out from the rest. Hardly nobody does this. Provide pre-written tweets. Literally, a list of tweets. Maybe 50 tweets. Tweets are little phrases that they can type into Twitter. They’re 140 character messages that are not spammy. The tweet should be against something shareable, something cool, something that people are going to want to click on. You should give them locks to choose from. Pre-written Twitter tweets.
This is probably—other than the email swipes—the most powerful tool that you can provide. That is a complete bonus website. What I mean by bonus website, I mean a website that your affiliate can use to offer a bonus for his subscribers that purchase your product. I'm sure you’ve gotten an email in the past during a product launch that says, “Hey, such and such is launching a product. Check out my $10,000 bonus that I'm offering for those of you that purchase such and such product through my affiliate link.” Well, when you click the link in that email, it takes you to his bonus website for the product that’s being promoted. 
You as the product creator should literally create an entire HTML website or even a WordPress theme for them to use. Why not? It’s going to bring you in a ton more sales because people are out there nowadays during product launches, they are out there bonus shopping. I mean literally, people are out there deciding who to buy from, and they’re going to buy from the guy that’s got the best bonus. You want your affiliates to offer bonuses for your product. What a better way to inspire them to do so than to have the site already created for them. Make it a site that’s easy for them to modify, have it contain already an area for the video for example. That’s huge, you want to inspire your affiliate to actually create a video to promote your product because video converts better than regular text. 
Why not create a nice website and have a place holder up on the top that says, “Insert your custom video here.” Now, he sees it, “Okay, why not, I’ll turn on my webcam and I’ll create a video talking about this product.” Now, when he drives his subscribers to his bonus page, his subscribers are going to be seeing him promoting your product. That’s going to dramatically increase conversions because now he’s lending his credibility to your product. His subscribers that are accustomed to listening to him are now going to be more prone to make a purchase from you because they heard it from someone they already know and trust. 
You should literally create an entire HTML site, purchase it, have it done, and just offer that as a bonus incentive for them to create so that they can make more sales. You can have this done with a WordPress theme as well because you can take any HTML site and have it converted into a WordPress theme, so you might have an affiliate that likes using WordPress as opposed to HTML, most of us do. Why not turn that HTML site into a WordPress theme? You can get this done for a couple bucks. This is not expensive, and it is one of the most powerful things, again, it is one of the most powerful things that you can do as an affiliate tool to inspire your JVs to make sales. 
Now, I'm going to suggest that you take it to the next level because remember when I started this video training, I said to you affiliates, especially super affiliates, they’re really busy people. Yeah, you gave me this complete bonus website, and it’s got the thing with the video. Alright, I'm going to turn on my video camera and I'm gonna record a little video, but what the hell am I actually going to offer as a bonus? Well, what I'm telling you to do now is to not just provide them the bonus website, provide them the bonus products to give away too. Imagine that. Go and shop around for some private label rights products that are congruent to the product that you're launching. You're literally giving your affiliate a website to promote your product with, and products to give away as an incentive to his people that buy your product through his link. Think about that. You're literally giving him everything he needs to make money; you're giving him a business in a box. You're giving him a way to truly, truly make a bunch of sales during your grand opening, during your product launch. 
Go out there, shop around on the PLR sites. You can get PLR products for a couple dollars, you can then create a nice little cover, or you can order it made from GFX1 which is what I recommend. You can create nice little product pack, maybe four, five products, reports, ebooks, and give it to that affiliate so that he can give it away. Now, what he’ll do is he’ll get inspired and he’ll add some of his own products to that as well. It’s important that you teach them how to do this because remember, some people will be super affiliates, and some people will be intermediate affiliates that know what to do with this, but some people will be brand new. Maybe one of your affiliates is an internet marketer that just started a month ago and he really is not very good with the building of websites and all that. If you're giving them a complete bonus website, and you're giving them a bonus product pack, you should create a training video for them. You should take the time to create a training video for them that teaches them and says, “Hey, this is your website, this is how you can modify it, this is the bonus product pack that I made for you, here is the way that you can customize it.” 
Maybe recommend a product like Speedy Profit Creator where they can go and actually customize their PLR ebooks and things like that, make them their own so they’re unique. You want to inspire them to customize their website and to customize their bonus product pack so that it’s not the same as the other affiliates that are also using that bonus website and bonus product pack. You have to educate them if you expect them to do this.
Here’s another thing, here’s something that hardly no one does. Provide them with a video, a generic video that talks about your product, maybe that talks about some training around your product, and calls them to action, a generic call to action. You create a generic video that doesn’t mention any particular affiliate’s name, but maybe teaches the viewer on a topic that has to do with your product. At the end, says, “Hey, by the way, you’ll notice that beneath this video, there’s a link to a really, really cool product that’s going to help you actually accomplish the task that we talked about in this video.” Now, this guy’s got a video that he can upload to YouTube, that he can modify a little bit, that he can upload on his own blog, on his own website. 
You're going to give him complete rights. You're going to say, “Hey, here you go. You can download this video, you can edit it, you can modify it.” You got to give them complete rights to modify it because an affiliate will want to modify the video. They will want to do it so they don’t want to load an identical video on YouTube to something that’s on another channel.
You give them the rights to modify it. Why not a walk through about your product? You can have it uploaded already to YouTube channel or you can just put it perhaps on your Easy Video Suite and let him download it with a download button behind it. The point is that you're making a generic video—it can be a YouTube video, it can be just a video file, an mp4—so that they can download it and use it wherever they want. Maybe they don’t want to put it on YouTube, maybe they want to use a service that does video submission. There’s a lot of them out there like traffic guys where they can use the video however they see fit. 
Just create a generic video and give it to them and say, “Hey, here you go. Use this video however you want. As a matter of fact, not only am I going to give you the video that I recorded, but hey here’s the slides that I used when I made the video. I made these Keynote slides or these PowerPoint slides, that’s what I was using. If you want to make your own video with your own voice, here’s the slides that I used.” Provide them an abundance of tools, don’t be stingy with the tools. They’re going to use them to make you money. These are the types of things that are going to make them stand out.
Here’s another thing that you're going to want to do when it comes to bonuses. I wanted to add this in here because like I said, it’s the most powerful thing when providing tools. Why not provide some custom bonuses? Some affiliates are going to want to stand out from the bonus crowd, I'm one that when I typically promote a product, I like to make a bonus, I like to promote it for a whole week, and I know that I have competition out there. I know that I have affiliates out there that are competing. As a matter of fact, Dave and I compete all the time. He’s promoting the same product that I'm promoting, sometimes I'm teaming up with Dave, sometimes I'm teaming up with John, sometimes we’re promoting a Michael Chaney product and we’re all competing against one another. We’re each offering a bonus, so why not provide a custom bonus for your affiliates so that he can stand out?
Encourage them to approach you about creating a unique bonus for their buyers. What I mean by that is maybe on your JV blog, on your welcome video where you're welcome your affiliates and explaining to them where they can download their tools, let them know that you're available to them and that you would love to create a custom bonus for their unique buyers. Don’t be afraid of doing this, this is very powerful and can bring you in hundreds of sales.
You can offer a private webinar for example for just that particular affiliate subscribers. This is going to take place at a later date. You don’t have to worry about it interfering with your launch or you being real busy, just let them know, “Hey look, I will do a private training with your people on this subject. Go ahead and let them know, tell me the date, I’ll be there, I’ll do it, just set it out at least 30 days in the future so it doesn’t conflict with the launch and so that we can both be there.” 
You can add some of your other products as well. Just give them some products or reports and things so that they can actually give that away. You probably have reports and other products and things like that on your computer right now, things that you might’ve written a long time ago, maybe even some blog posts that you can curate and put together into a report. You can find some of your other products and give them away as a unique bonus. You can possibly put together a bundle that gives them the last two products that you launched and this report that you had on your desktop that you never released, or maybe a collection of your blog posts that you turned into a report, or maybe just create something unique, think outside the box, but offer your affiliate something unique that he can then boast about that to his subscribers and he can then go to them and say, “Hey guys, this is a unique bonus that you won’t see anywhere; you won’t see anybody with this.” Offer that to people. 
The other thing you can do if you can’t think of, “Oh my god, I just don’t have anything.” Just offer a discount voucher. Maybe say to them, “Hey look, I’ll give your subscribers only a discount voucher for $100 that they can use on any future product that I have.” A very small percentage of people ever keeps these and ever claims them, maybe in the future you might have to honor one or two. It’s very powerful when you say, “Hey, I'm giving you $100 voucher for all of your customers. All of the customers that buy through your link also get $100 discount voucher for any of my future products or any of my custom services. I’ll discount any custom service that they have by $100.” Literally, create a coupon for them.
Remind them of the tools that you have daily. This is something that I see a lot of people drop the ball on. You go through all this trouble of creating an awesome product, then let’s say you do decide to spend a good 30 days talking with affiliates, recruiting affiliates, preparing them for launch, making some awesome tools, testing all the tools, and just setting yourself up for launch success in general. You got to remind them every single day, you should be emailing your affiliates everyday. When an affiliate signs up to promote your product, they should get an email from you every day and maybe everyday you talk about one of the cool tools that you have in the arsenal of tools. Maybe one day you can talk about article marketing in the email to your affiliates. Maybe another day in the email to your affiliates you can talk to them about the PPC ads, explaining to them how you tested it. 
Every single day, have an email going out to your affiliates that explains to them about one of the tools, teaches them about one of the tools in your arsenal, that shows them how they can benefit from that tool, and that has a link to the tool itself so that they can go and grab it. Don't just assume that they know all these tools exist. Remember when you assume things, you make an ass of you and me, so don’t assume that they know these tools exist. Teach them, teach them how to use them, tell them they exist, remind them everyday that they exist. 
Remember, super affiliates are busy people. Remember that not every affiliate will use every single tool. Don’t expect that they will, but it is better to have it and not need it than to need it and not have it. Something I learned from my dad a long, long time ago. Create the tools, have an abundance of tools, have an abundance of training, show your affiliates that you care about them making money. Take the time, invest the time in your product to create awesome tools, an abundance of awesome tools. Awesome training on how to use the tools. Awesome resources and directories on where they can go to use the tools. This is called empowering your affiliates to make money. 
When your affiliates make money, you’ll make money and your launch will be a success. If you’ve launched products in the past and you’ve wondered why you haven’t’ made six figures or, “Why did I just make a little bit of money? I better hurry up and create something else so I can launch next month.” If you’ve fallen into that trap, perhaps it’s because you’re neglecting the  most important part of your product launch, and that is sales force, that is your affiliates .if you took two to three months to create your product to be launched, why not dedicate two to three months, or at the very least one month, 30 days, to creating awesome tools, awesome training, and recruiting awesome affiliates that are going to make this launch awesome for you. Do it, take the time to do it.
I want to thank you for watching this video, and I look forward to seeing you in the next video. Take care.