In this module, we're gonna talk about building a marketing plan. Now, there's a whole bunch of little things that you gotta do if you're gonna create an actual campaign, a unified front, to promote a product. 


Now, that could be your product, it could be somebody else's product, but in the marketing process, you're gonna need to create a plan. And that's what this training is all about. It's gonna start with knowing your audience. You have to know who you're marketing to. 


A lot of people make the mistake of jumping into affiliate marketing, and they just do the spray and pray method. They get themselves a link to promote a product, and they just put it absolutely everywhere that a link could be pasted. They don't bother with whether or not it's a targeted audience, whether it's somebody that has the problem that the product solves, they don't care, they just think it's about getting clicks.


And nothing could be further from the truth. You actually have to know who the customers are that need that product. And in my opinion, you should go and find that audience first. If you can't find the audience, you should create the audience. But ideally, you need to know your customers, and that's what's gonna help you tailor strategies to market to them effectively. 


If you know their age range, you'll know what type of marketing is gonna appeal to them. You'll know what type of groups they congregate in. You'll know what types of websites they visit so that you can market to them and advertise to them on those websites. 


You need to first define your target market by demographics, by their interests, by their behaviors. What do they do when they're online? What times of the day? Are they online? Are they online in the mornings? Are they online in the afternoon? I remember back in my door to door selling days. 


There's a certain type of person that's home in the mornings, and that is not usually the breadwinner. It's usually the person that stays home and watches the kids. It could be the babysitter. It's not usually the person that's making the purchase decisions in the house. 


I used to have to knock on doors all day long. And in the mornings I would realize, like it wasn't really until after five o'clock, after 6:00 PM that the breadwinners are the decision makers who are getting home, right? So that's just an example of me explaining why it's important to understand the demographics, the behavior of the people that you're marketing to in that audience. 


Now, once you understand who they are, where they are, how they behave, now you gotta pick a product to promote to them that's based on their needs, based on their desires that they are, are actually in the market for right now.


That would be the ideal scenario. If you know the audience well enough 'cause you've identified them or you've assembled them yourself, then you know what they need. If you're not sure of what they need, you can pull them, you can ask them, you can test to see exactly what they desire and what they're gonna buy from you. 


Now you want to go ahead and put them into digital stadiums. I've been teaching this for a very, very long time, and a lot of people tend to think that, again, it's about going out there and trying to put your link in front of as many people as possible when it's, it's really not about that. It's about creating a podium for yourself inside of a digital stadium. 


Picture this: an actual stadium filled with people where the seats have thousands and thousands of people in there. And all you've been doing every single day for, for weeks and weeks and weeks is putting people into those seats, putting people into loading them up. And there's a podium in the middle of the field and you, you've got a microphone. 

And when you stand on that podium, people listen. People pay attention. So you've gotta do that online. You've gotta create digital stadiums, and you gotta focus on putting all your people in there. That way when you step up to the podium to talk to them, they're gonna listen. 

And obviously what you're gonna do from that podium is you're gonna provide value to keep them interested and keep them in the stadium.And then you're gonna provide offers that are gonna actually get them to buy and make you money. So how do you actually build the campaign?

Well, first, let's understand what a campaign is. Campaign is a unified front of marketing. It's when you're actually marketing to people across various platforms. And the campaign is what we call keeping all of those platforms unified in the messaging. So we want the messaging to be unified across various platforms. So you should focus on creating a well-rounded and cohesive campaign. 

If you're only marketing by maybe only doing emails, or maybe you're only running an ad, well, that isn't necessarily a campaign. A campaign is where you're kind of following that audience across all of their different behaviors and all of their different patterns that they have throughout the day. 


For example, if you are running a campaign, you could be advertising on tv, also advertising on billboards, also advertising on tv, radio and newspaper. So you're hitting that person or that target prospect, that audience across all the different mediums that they're exposing themselves to every single day.

If they go in the morning, they get breakfast, you know, the type of places they go and get breakfast at, and you're running an ad in those places, right? If you know where they work, you're advertising on the radio station that they're playing at work, if you know what roads they drive on, you're putting billboards along their commute path, right? 

When you're building a campaign, it's about doing all of these combined efforts. You are essentially cross pollinating all the various channels with a marketing message, a consistent message about a product that you're promoting. That could be your product, it could be somebody else's product. 

The key is that the messaging is consistent throughout all the different channels that are touching that prospect or touching that audience. And remember, we're doing a marketing campaign. There's a difference between marketing and selling.


Marketing is raising awareness. Selling is exchanging goods or services for money. There's a difference right now we're talking about marketing. We're talking about exposing people to the awareness of the product so that they can go and buy it, getting them to buy it when, when they're at that purchase location is a different thing. 


Right now we're talking about assembling the campaign. It starts with the audience and starts with creating a unified front. With consistent messaging, you've gotta set goals in order to do this. This doesn't just happen by accident. You've gotta set yourself up with what we like to call smart goals. Maybe you've heard that acronym. I didn't invent it.
Your goals need to be very specific, measurable, achievable, relevant, and timely. Let's, let's, let's break down how that applies to creating marketing goals. You have to have a specific goal.


Specific meaning, what exactly do I want to achieve? What exactly is it that I want to get? Do I wanna get a certain number of subscribers? Do I wanna make a certain amount of money? And then you wanna make it measurable by when do I wanna make it? Do I wanna make it all? You know, if my goal is to have a hundred subscribers, is it to have them by 7:00 PM today? 7:00 PM tomorrow, 7:00 PM the next day? And if so, then what are the benchmarks? 

How much should I have then by 7:00 PM today, should I have 20 subscribers? Should I have 50 by tomorrow at seven? So, so this, this allows you to, to, to, you know, create goals for yourself that you can go back and check if you didn't hit the goals. And now you know where to adjust things in order to make sure that you don't make the same mistake twice.


Also, you've gotta make sure that they're achievable, creating goals that are arbitrary, just because they sound great, they're only gonna leave you deflated. So what I mean by that is just because you've heard that some big marketer has a hundred thousand subscribers, you shouldn't just arbitrarily set a goal of getting a hundred thousand subscribers in an arbitrary amount of time that you have never actually examined to know how long it takes that person to build that, how long it would take you to build it with your current skill set.


 So you've gotta make it an achievable goal. And the only way you can make a goal achievable is if you look into what it takes, what are the prerequisites to making that achievement. It would be silly for me to think that I could go into a, a, a gym or a weightlifting room and bench press 250 pounds in the kind of shape that I'm in.


Now, I'm sure that I could set a goal based on my age, based on my, my routine, based on, you know, how much time it's gonna take me to get to that weight level. But just to set an arbitrary date on it makes no sense. I'd have to research it, I'd have to examine it. I'd have to check with people my age and my history and, and, and, and see how long it took them. 

There's a process for setting smart goals. The other thing is you wanna make sure that they're relevant and they're timely. Don't create ridiculously short or ridiculously long goals that are just not really going to help you get the results you need in time. So what I mean by that is, if you set yourself a goal that is way too big, right?


Way too out in the distance, you are going to delay starting, you're going to just not get started because you, you, in your mind you're saying, well, I've got so much time. And if you create a goal that's way too short, you might not start, or you might give up halfway. 'cause you say, there's no way I'm gonna finish in time, right? 


So again, how do you know how to create something timely? Well, the only way that you know that it's gonna be timely is if you've researched to know exactly what it took somebody else in a similar circumstance. Also, it's gotta be relevant. Your goal has to be relevant to what it is that you are doing.  


Again,don't create irrelevant, arbitrary goals that don't necessarily have anything to do with the life choice or the life decision that you have right now. So if you've made a decision that you are going to create a particular situation in your life, then make your goals relevant to that. Don't create a goal that is irrelevant to the amount of money or the amount of self suffer. 


Here's what I mean by creating an irrelevant goal. An irrelevant goal is saying, well, I wanna make a thousand dollars per week. If I can't make a thousand dollars per week by next week, I'm gonna get evicted from my home. And then tell yourself, or somehow convince yourself that you're gonna be able to do that starting from scratch with no experience, with nothing you know in internet marketing.


And you're gonna be able to just turn on your computer and somehow, magically do that without any kind of a plan, without any kind of specific, measurable, achievable, relevant goal to what you're trying and timely, obviously, to what you're trying to achieve right now. 


Obviously, another irrelevant goal would be convincing yourself that getting a hundred subscribers is gonna turn into a thousand dollars a week starting next week. Those are two irrelevant goals. Like, like one thing does not go with the other. So the way that you can set clear objectives and goals is to basically go and research and figure out. 


Okay, well what does it take to do this? How can I create a marketing campaign that's gonna make me the amount of sales and get me the amount of leads that I need to make? Okay, well, how many leads are required to make the financial income that I need?


I would start there, okay, well, I'm gonna need this amount of leads. I'm gonna have to market 'em this amount. Okay? How long does it take for nobody to get those mail leads? And you'd have to research that. You've also gotta make sure that everything is trackable and it's clear if you're unable to look back at the work that you've done over the last two weeks and evaluate. 


Spend 10, 15 minutes looking over, okay, what did I do on day one? What did I do on day two? What was the result that I was expecting on day three? Did I or did I not get it? Why, why did I not hit that goal? What did I miss? Ah, well I didn't do that other thing, or I didn't do this, or I didn't do that thing, right? Or I didn't do this for long enough.


You're, you're basically aligning your actions with your broader business goals. And this is very, very important. Everything that you do with regarding, to any kind of a business plan or a marketing plan, it has to be measurable. And you've gotta set smart goals. 

How many leads are you trying to get in what timeframe? And is that realistic? Is it achievable? And is it relevant to the amount of money that you wanna make? If not, adjust any one part of those goals in order to make it that, that, you know, in, in order to make it something that's achievable and attainable for you with where you are right now in your skillset. 

Now, let's talk about choosing the right marketing channels or the right digital stadium. God knows there's a lot of different sites out there where you could build a digital stadium. You know, one of the things that you're very blessed with right now is social media. You know, you could call it a blessing or a curse depending on how you're using it.

If you're letting it distract you and keep you from getting your work done, then yeah, it's not particularly a blessing. But if you're using it in your marketing to leverage the fact that there's already tens of thousands, hundreds of thousands, millions, or even billions of people already there, and that these social media sites are generally speaking free to use, and that you can now even create your own little segment or your own little page or your own little digital stadium inside someone else's website, and put in there people that they already have as part of, of members of their site. 

Think of all the work that's already been done for you. Very, very powerful when you leverage these social media sites to create your own digital stadiums. So things like email, SEO, content marketing, PPC, yeah, those are all marketing channels. Those are all methods of reaching people along their journey in a unified front and in a way to, to put the consistent messaging in front of them across different platforms.

Yeah, you could do it through, through social media. You could also send them emails. You could also do content marketing on various different sites. You could also do pay per click advertising and literally get in front of them with targeting. Or you could do SEO and try to, you know, hope your keywords attract them. 

There's a lot of different ways or channels essentially that you could try to reach your people with. And what you wanna do is you wanna choose the channels that you are actually creating digital stadiums in based on your target audience's preferences. That's where you should start, right? 

So for example, if you are trying to, and this is an example of a misalignment in a digital stadium, in a marketing channel. For example, let's say that you are trying to market senior living facilities.

TikTok might not be the best social media platform for you to advertise on, right? Because senior living facilities would generally be something that you wanna market to seniors or, or to people that are in the second half of their life when you, you know, TikTok is generally speaking what the kids are using, right? 

That's the social media that they're, that they're using to, to record and upload their videos of themselves dancing and things like that. It's not only for that, but primarily that's the age range that's using that platform, that channel. So that wouldn't be the place for you to build your digital stadium if what you're trying to market is senior living facilities, right?

You've gotta target your audience's preferences and, and you've gotta make sure that they're in line with your goals, right? So SEO is great for long-term visibility. If you want to create a marketing channel and create blog posts and do content marketing that's loaded with AdWord, you know, with the keywords and, and things like that that's great for the long term. 

Then PPC, pay per click advertising, creating ad campaigns that are on either Facebook or YouTube or onGoogle using AdWords, right? That's like where you're literally paying to get clicks right away. That's a way to get quick leads. That's, that's a way to actually, you could literally pay money to Google or pay money to Facebook and start getting clicks, leads and sales today. But again, there's a learning curve involved with that. 

I just wanna give you an example of various channels that you can choose to market. And again, when it comes to building digital stadiums, you could create a Facebook group. You could create a YouTube channel. These are all, and again, these are just two, there's so many social media sites out there. 

YouTube is a social media site. You can connect with people on there, you can have subscribers on there, you can message people on there, you can comment and have a conversation with people on there. And primarily the method of communication on there is video. So you can create a channel and an audience and a tribe of loyal subscribers on just YouTube alone. 

Then you can also have an audience on Facebook, and you could cross pollinate your content, your material, your marketing campaign across those various channels, right? But what's important is that you choose the right marketing channel, right?


So depending on the product that you're promoting, you may or may not want to use TikTok. You may or may not want to use Instagram or any one of these other social media ones that might not apply to your particular demographic that you're trying to market to in your audience. 

Now, let's talk about the content strategy. You know, content is what it's all about. On the internet, you might say, oh, it's all about traffic. Well, what do you think gets traffic going? Content is the gasoline that powers the engine that drives the traffic. And it's all about content. 

Think about it in your own regard, right? Think about why you go on the internet. It's either to consume content or to post content, right? To provide content or to consume content. There literally is no other reason.

You're either putting up content or you're, you're absorbing, you're, you're either putting it up or downloading it, right? One or the other. And it's all about content. You're doing content to attract people to your audience. You're doing content to keep people in your audience, and you're doing content to sell. Your content is literally what you sell your audience. 

So it's all about having a content strategy. 'cause content is what attracts and engages by delivering value and building trust. It's that content that you gave them that attracted them, and then it's that content that you're giving them on a regular basis that keeps them there. 

The types of content that you could use, or the venues or the forms of content that you could use, could be blogs, articles that you're putting inside of a blog site. Videos, creating videos with content, you know, information or slides or actual on-camera videos, podcasts.

You could literally turn on your microphone and record a podcast or turn on your camera and record a video podcast, even infographics. Basically, anything that can be downloaded digitally or shared digitally is a potential piece of content that you could use in order to attract people, in order to engage people, in order to sell people. 

What you wanna do when you're creating content is plan it out. Don't just arbitrarily, just for whatever reason, do a little bit of content today, a little bit of content next week, an hour's worth today, 15 minutes worth tomorrow, no. Instead, plan it out. 

Run your business like a business from day one. You gotta create content. You gotta create content for the people you're gonna attract. You gotta create content for the people that are already in your tribe. And you gotta create content in order to sell to your people. And that content to sell to your people is either content that you sell to them as a product or content that you use as a bonus to get them to buy somebody else's product. 

It's still content. You still gotta create content. So there's no version of having an internet marketing business where you as a marketer don't create content. Whether you're an affiliate marketer in the affiliate marketing game, promoting other people's products, or you're a vendor in the internet marketing game, selling your own products, it's all about content making no mistake about it, you have to master content. Content is king. 

Content is the gasoline that you put in the engine that drives the traffic, that makes the sales. That's the way that it works. There's no if, ands, or buts about it. So you've gotta plan a calendar, you've gotta get organized, and you've gotta create a calendar to ensure consistent publication and relevance to audience and interest and seasonal trends and all that kind of stuff, right?

So you don't wanna be talking about skis in July to people in Miami, right? If you're gonna be selling skis, you might be talking to people in December that are in Vermont, right? So there are specific times, places, and strategies for creating your marketing and putting out your content. And that's why you wanna create a calendar. 

The cool thing that we're gonna talk about in a minute is you can automate a lot of this stuff, but essentially you wanna get organized. You want to, you could spend a weekend planning all of your content for the next month, or heck for the next six months, literally gathering it all, putting it all together, researching what videos you wanna share with your people, researching what blog posts you wanna make, researching what tweets you're gonna put on Twitter. 

All of this stuff can be planned in advance, and you can put it all into a calendar. And then you could schedule when you're gonna do the work. I recommend you do it at least once a week. And I also recommend that you use tools to help you actually, automate a lot of the process. 

There's no version of building a business that's not gonna require an investment of time and money. And you've gotta be realistic about how much each of those things, how, how much of those things are required, right? So you've gotta create a realistic budget for cost and for time. 

You need to look at social media, SEO, PPC. And then you've gotta think, okay, well what can I do on social media for free? And how much is it gonna cost me to run ads on social media? What can I do with, on, with SEO for free? And what kind of tools am I gonna have to buy to get an advantage in SEO?

What type of ads am I gonna run on? What platforms and what are my budgets gonna be for those? What's the learning curve gonna be? 'cause that's another thing that a lot of people don't factor in. 

You know, you could say, well, you know what, I'm gonna invest a thousand dollars into ads this month. That's great. That whole entire thousand dollars might be a loss. It might be a wash because it was your learning phase. It's where you learn how to run ads, what ads don't work. It's where you make your mistakes in pricing and budgeting it. It's gonna happen. 

You are new to this. So this is why you wanna set relevant goals, realistic goals. You don't wanna just think, well, hey, that guy spends a thousand dollars a month on advertising and he's making 10 grand a month in return. Yeah, that's great, but he's been doing this for 10 years. He has experience, he knows exactly how to run ads. 

Today is the first day ever that you've ever run an ad. You don't know how to do it. You don't understand the ad dashboard, you don't understand the settings, you don't understand the limits, you don't understand the budgets, you don't understand the keywords, the imaging to use the headlines. And it's a learning curve. So you very well might get some good results if you're lucky, but it's very likely that there's gonna be a learning curve. So make sure that you budget that time and that money to learn how to do it right? And you want to allocate based on channel effectiveness, right? So you don't wanna just invest your money equally across. 

It's like you got a thousand dollars that I'm gonna invest and I'm gonna invest it in 10 different avenues, and I'm, equally gonna do a hundred dollars, a hundred dollars, a hundred dollars, a hundred dollars.


That's not the best way to do things. I would recommend, if you're going to do it where you're gonna invest money in particular, and even time, right? Because if you're gonna invest hours and hours and hours, you should invest it into the channel that's going to yield the biggest reward. So if you know the majority of your audience because you did your research, you did this, right? 

You know, the majority of your audience, your demographic is on Facebook, and they're usually on Facebook in the evenings, right? In the evenings. Well, maybe that's when you're gonna do your posting. Maybe that's where you're gonna do the majority of your testing first. And then you're gonna see how you do there before you test that same exact strategy on yet another channel and maybe adapt it. You wanna allocate based on effectiveness and then set goals for the campaign.

Have a goal for what you wanna do with Facebook. What do you want, what you wanna do with Instagram, what you wanna do with YouTube. This is how you're gonna ensure efficient use of your resources and how you're gonna have an optimal return on your investment. You need to sit down and you need to make a plan. 

Running an internet marketing business does not happen by accident, and the people that have been around a long time are the ones that are that, that, that they create systems. They, they figure out something that works, they work hard at it, and they get something that works, and then they scale it, and then they create a system, and then they go and they apply that system to another avenue. That's the way that you build a business. That's the way that you build anything that's gonna be worth anything.

If you are watching this or if you're absorbing this content right now and, and you're just kinda like throwing darts at the wall and just hoping that something hits without actually aiming, without actually planning, without actually, you know, measuring the distance, then, then you know what? You are probably gonna be one of those people that doesn't get the results that you expected because you created goals that weren't smart, that weren't timely, that weren't measurable. 

Now let's talk about your messaging. How are you gonna position your brand? How are you gonna position the product that you are trying to sell? One of the keys is consistent branding. You wanna make sure that you are doing it the same way across all of your platforms so that it's recognizable. 

One of the things that I advise all of my coaching students when they're building a brand for themselves is that on all their social media platforms that they're on, that they're building an audience on, they're using the same avatar, the same picture. So they are recognizable on their YouTube channel the same exact way as they are on their Facebook, on their Instagram, on, wherever they are. Always keep a congruent image, congruent message across all of the different platforms. 

Develop key messages that resonate by understanding your audience's needs and their values, understanding what they want to hear, understanding how they like to be spoken to, and understanding what kind of things they're gonna grab their attention. 

You know, one of the things that I see a lot of people do effectively is they use movie lines. They use song lines, quotations from different songs, and, and they, you know, you can pick a song or a very famous movie for a specific time that is the age range of your target audience, right? 

So if you're quoting a line from Gone with the Wind or Casablanca, obviously you're targeting a baby boomer, you're targeting somebody that's in the older generation If you're quoting Ferris Bueller's Day Off, or you're quoting one of those eighties movies, you know you're targeting somebody that's a Gen X, you know? 

Again, these are the kind of things that you can do in order to attract attention. If you're trying to filter out, like for example, if you don't want anybody that's in Gen Z or Gen X to understand your messaging, and you want only people that are in the baby boomer generation, right?

If those are the only people that you want to see your ad or that you want to be attracted and click on your ad, then you're gonna use references that those people from that age range are likely to understand. And this is what you want to do across all of the platforms. 

You wanna develop key messages that resonate by understanding your audience's needs, their values, and also by communicating these clearly and consistently what you're doing on Facebook, you're doing on YouTube, you're doing on Instagram, you're doing lacrosse.

The different websites, like if you're advertising, if you know that there are is a particular website that all of your, customers or your potential customers always visit because they have to go there once a week to check this or to check that, and you're gonna advertise there, you're gonna use the same exact messaging that you're using across your other platforms so that everything is consistent. This is called Cross-Pollinating Your Campaign. 

You wanna use technology and tools to automate as much of this as you possibly can. Remember when I was mentioning that you should build a calendar with all of your different marketing that you want to put out over the next month, the different posts that you wanna make, the different things that you want to put on Twitter, the videos that you want to post, all of that stuff, well, you can actually leverage, not create, but you could leverage services and systems that will automatically post those things for you.

You upload your content, you set this all up over a weekend, and now automatically every day at whatever given time you've set these tools are releasing or drip feeding that content into all these different places that you've set it up. 

Another thing that I'm gonna recommend is that you track your progress. What are you doing to, to, to make sure that what you did last week is working so that you don't make the same mistake that you made last week again, right? 

You need to check. You can't just say, well, I'm gonna spend a hundred dollars on ads this week, and then I'm gonna go spend another hundred next week without checking first if last week's ad worked. You should use analytics tools to check the performance and the tracking and, and automation software to streamline tasks. Like you can check. Sometimes checking whether or not something is working is as simple as looking at your autoresponder and see if you got any leads.

Another thing that you could do to check is just go into your affiliate network and see if there's been any sales, right? So obviously, at the very least, you should be checking that before you're spending much money repeating a campaign that might have failed, and you wanna combine it with other tracking tools. 

One of the things that I like to do whenever I'm doing affiliate marketing is I use a link Cloaker. I use a tool called Pretty Links, and it's really cool because I can see how many clicks it got, I can check my conversions. There's a lot of things that you can do because it's keeping track of all of the actions taken by people that clicked on that link. So I'll take the affiliate link for the product that I'm promoting, and I'll insert it into Pretty Links and create a new link the way that Pretty Links tool is tracking the clicks, it's tracking the conversions. 

And now I can go back and analyze, okay, I could say, let me see how many links, how many clicks the link actually got. Okay, I've got 672 now let me go take a look at the ad platform and, and let's see what it told me that it got. And the ad platform says it got 854. Whoa, hold on a second. The link only got 700. The platform's telling me 800 oh, I smell a rat. 

So you can't know those things unless you've been putting things in place to check it. And you're gonna be really, really hard pressed to get everything done in time and still have a life if you are not using some sort of tools to automate the process and to just create some time leverage for you. 

Let's talk about optimization, making it just right. Adjusting marketing plans based on performance and data and market shifts, right? So if you check and you look at your stats and you realize, oh my goodness, I spent a hundred dollars last week, I got three leads outta that just didn't work.

Okay, no problem. Just adjust it. Don't, don't repeat that same campaign, you know, change it completely. Obviously that's something that whatever you did, something went wrong there. So you, you're, you're going, you're looking at it, you're adjusting it, you're gonna try again. You know, every time that you come up to bat, you're gonna hit a home run. 

You have to adjust and you have to try again. You gotta take another swing at it. One of the things that I like to do when I create pages, like squeeze pages to try to capture leads, or when I create bonus pages to try and incentivize my audience to buy things, is 

I'll do ab split testing. AB split testing is where you create two versions of the same page, or the same with, with maybe different headlines, maybe a different video. And then now you're tracking how many of  your people clicked on through one page versus how many clicked through another.

So if you're rotating those pages, ab, so every time somebody comes to the page, they either the last guy saw A, this guy sees B, next guy sees A and one after that sees BA, b ab, B ab. And then what happens is the, the, the split testing software tool that you're using is gonna tell you at the end, Hey, it looks like page A got 300 subscribers, and page B only got a hundred subscribers. A total of 1000 clicks were sent to both. 

Now you can see, wow, this one outperformed this one. This is how you learn what works. This is how you learn what to do and what not to do with your audience. If you're not doing these kinds of things, if you are not optimizing and making adjustments and pivoting and making changes and trying it a little bit differently, then all you're doing is throwing spaghetti on the wall each week and you're hoping that something sticks and you're gonna be the person that complains that it doesn't work.

You're gonna have the person that, that you're gonna be the person that has a feast or famine kind of business where like, sometimes you make money, sometimes you don't, and it's gonna be mostly famine because again, you're not nailing down any processes, you're not creating any smart, measurable, achievable, and timely goals. What's gonna end up happening is you're gonna end up quitting. 

I wanna thank you for watching this presentation. 

I hope that you've learned about creating campaigns and about organizing your campaign so that you're suiting, you're creating the right message that's suitable for the audience that you want to buy, and essentially that you're assembling the right audience into a digital stadium, learning everything you can about them, and then actually creating a strategic campaign, creating a plan to reach them across all the different places that they might be, and order to get in front of 'em with a consistent marketing message and get them to buy. 

I look forward to seeing you in the next training.