Welcome to another episode. I’m going to dedicate this entire episode to going over a page that I made. This website is a JV page and I created this JV page using Optimize Press 2. We’ve been working on this for the last, I want to say we can have two weeks and there’s a lot more to the entire campaign than just the page you’re going to see. I’m going to reveal a lot of behind the scenes stuff that’s going on with this campaign. 
Essentially, this is a three day blowout promotion. We want to invite—we’re doing a special for My Unfair Advantage—all of our JV’s to promote for three days in the end of June. I’ve decided, let’s create this special JV page. Let’s use the Optimize Press 2 to do it to look really nice. Let’s do a physical mailer campaign. Let’s create postcards, let’s go all out. We just announced it today. I’m going to be getting ads in all the calendar sites, in all the JV groups, in all that. 
I said I think it would be a good experience for the members to see how we created this campaign. We decided that we were going to create this campaign because we tested this. If you know, if you recall just of last month, we did two weekends in a row, a 72 hour special for My Unfair Advantage where we made an offer for $37 a month, 12 payments of $37. We promoted it ourselves to our own list, we also had four or five of our close affiliates promote it and it converted incredibly well. It did over $2 per click which is really, really good. It converted like gangbusters for our friends and even for our own lists. 
Two dollars per click means ifyou sent 300 clicks, you’re going to make $600 per month because it’s a recurring offer. If you can send 1,000 clicks, you’re going to make $2,000 a month. But we decided this did so well during our test that we’re just going to go ahead and do a full campaign. 
Immediately, Melinda and I sat down and had a meeting. We said in order to make this happen, what do we need to do? We started making a task list. We do those in Asana. 
I’m logged into my Asana right now. Asana is a free service. Our team uses Asana, as you can see over here by the people that are logged in, myself, Melinda, David and Way Hugh who are our technical people. They do our support. As you can see also, Dave Nicholson’s on here, John Thornhill has an account but he's not on this project. 
Asana allows you to put all of your projects into one place and then assign tasks. You can create tasks and assign them to different people, you can assign them to yourself. You could put deadlines on the tasks like you see here, these ones in red are overdue. Actually, I keep some of these open because I didn’t want to close it. It’s still done, but I have some notes that I want to put in there before it’s done because there are subtasks in here. 
Asana, a great way to manage your progress and to see where things are going. Something that we did was create a list of things to be done. Create the JV page, create the tools page, create the swipe emails. 
The JV for example, here's a thread that was pretty active; a JV contest prizes, Images and Videos. This one initially, Melinda has switched the assignment back to me but it was initially assigned to Melinda and it was her job to come up with the prizes that we were going to give away. She found these prizes, obviously we had a meeting, we had some notes going back and forth to one another here about the values of each prizes. She went and located the different ones and she found them. She posted the links to them here.
You can see the discussion that we’re having, it’s literally like a Facebook thread about this one particular thing. We’ve got some other things like affiliate contact details, and some things that were going on there as well. Testing the JV sign up process, that was something that was assigned to her. She tested it, she recorded her results here. You know, a couple different things, preparing a mailer. That’s something we’ve been working on for a while now. 
We’ve been doing the postcards, we just did a big postcard mailer. This is the one I was looking for, create postcard campaign, and these are the postcards that we created, we actually, were going back and forth. As you can see, we communicate with one  another here. I’ve come over here and gotten the assignment from Melinda, and then I went into and created the graphics for them, we had two of them. Melinda completed this task so it was already done and that’s why I couldn’t find it, but you know again, we literally upload and communicate and we put deadlines on things and this is how we keep track on the project and there are still quite a bunch of things to do, we still have to post about it. 
We have to post it on all the calendars, we have to run FB Ads for affiliates, we have to do several things here. The project was ongoing. As we were creating it, I’ve been building the JV page which is my main task with this, which was this page that I’m about to show you here. 






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The page that actually showed to you before, the page that we’re going to be driving the affiliate traffic to. We created these post cards and letter with the URL www.jvwith.us because we wanted to make a catchy short URL that people could remember as opposed to myunfairadvantage.net/jv. That is part of our ideas, to keep it nice and simple. 
This is the letter, we had it printed in a nice, shiny, glossy paper. Melinda has a ginormous spreadsheet that she is maintaining. We have a Christmas list, we have ppl we actually mail, we do a lot of physical mailing to our affiliates and it is really a good way to stay in front of them and for them to know that you want to work with them. I think it’s an additional touch as opposed to just sending them an email or a chat on Facebook or a Skype or something like that. I think the digital divide is broken when we go and mail physical things. 
What we did here is we got blow pops, since it’s a three day blow out, we got lollipops, we put them in an envelope, along with a pen, and a couple of little goodies that fit in the little patterned envelope. We folded this letter, dropped it in there. Very, very simple letter. The key is to get them go to jvwith.us. 








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If you go to jvwith.us, you see that redirects right here to myunfairadvantage.net/jv. They’re going to this URL, we created that redirect so that it would be a little more memorable, like the jvwith.us. Then, I went ahead and decided, you know what, I don’t want to make the traditional blog type of JV page where they got a whole bunch of stuff to click through. I want everything on the same page. We put the most important things right over here alongside the video. 
I did an Apple style video, the video is about six minutes. It’s not a long video at all. One of the things I did with this one is I did a little chart. The most memorable part for me about this video was I’m trying to get them to promote for the entire three days and I want them to send six emails to their list over the course of three days. 
That usually freaks people out, they’re like, “Oh my god, I don’t usually mail my list that much.” The thing is, if you’re not mailing your list properly, if you’re not actually making a campaign for your list, and mail them something that makes sense, if you’re just arbitrarily blasting them six emails that are incoherent, they’re literally in-cohesive, they have nothing to do with one another and you’re just promoting product after product two, three times a day, then yeah that’s not a good idea. 
But if you’re create a cohesive campaign that’s synchronized to a countdown timer, that is actually purpose-full, you become very, very successful with your email marketing campaign when you use something called the crush campaign and you sent six emails over three days, one email on day one, two emails on day two, and then three emails on day three. 






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In order to demonstrate that, I created this little chart that actually shows them, hey this is what’s going to happen on day one. The grey boxes are a regular campaign but here’s the amount of sales that you’re going to make if you use the crush campaign. I created the video in my garage using my iPhone, and then I spliced in these little images that I did, I spliced that in with ScreenFlow, the same software that I’m using to record this webinar for you right now. 
I put the video here alongside the most important things, what I thought was the most important. I made a list of 10 things actually, but it was too much, it was too many bullets and I wouldn’t be able to fit my button here. 
Being visually appealing is important to me. A lot of times, I modify, I always modify the copy and the text in order to fit visually, to align properly with other things on the page. If you had 10 things you wanted to list here and it would push this column all the way down there and you have a bunch of white space on there, it just wouldn’t look right. The left wouldn’t be balanced with the right. It wouldn’t look visually appealing to me. 
If you start doing that throughout your page all over the place, if that’s the kind of mentality you have when you build your page, by the time the site is done, it just looks like crap. It just looks like things are all over the place, things aren’t centered. Things might be very well aligned and justified but it’s just that you just didn’t take the time to make things balance out the page with left and right. 
I decided that I was going to keep these six things on here. To me, they were the most important six things of the 10 that I initially wanted to put on here. Tested at over $2 EPC, recurring monthly commissions and established high quality product, less than 2% refund rate to this day, actually which we’re very proud of. Tested high click email campaign, and you mail for three days only. 
I thought that of the stuff that I’ve come up with, those would be the best ones.  Obviously, this is what I’ve decided my headline and sub headline should be, and I put them in their own rows. 
Now, the next thing was going to be since I knew I didn’t have any navigation, I wanted there to just be sections. I said, okay how many sections? I looked at some of my old JV blogs, I looked at all the different tabs, I think when we create JV blogs, when we create tabs, just because we have a navigation menu, we tend to try to fill it up. 






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I’ll give you an example. Here’s what kinda happens when you start doing a blog style, you see how kinda loaded this gets, we want to fill the entire nav bar with stuff and we tend to do okay, let me do the leaderboard, a picture of the sales funnel, let me do the affiliate link, let me do one for promo tools, let’s do one for prizes, let’s just load up this navigation bar. Since you’ve got that space, it just complicates things. I wanted to just narrow this down to the most important things, and put those most important things all on one page. 
I narrowed it down to these five things I said, what would be the most important things to have on the JV page and I narrowed it down to your affiliate link. You have to have instructions on how to get your affiliate link,  and you’ve got to have your promo tools. Those are the two main things. 
Then, you need to know little bit about the product and the funnel, so you need to know what you’re sending to your people, what it's about, maybe a demo or links to demo, or maybe a little bit more of an explanation on the funnel. 
Then obviously, the prizes. There’s a contest going on, what am I going to win? This is the part that’s going to entice them to promote. And obviously, the leaderboard. I came up with these five things and I said well, wouldn't it be cool to just use some nice images and just put them in circles, so I did that, then the contact details. Obviously, they need to be able to contact us if they have any questions, these are affiliates. 
I did this, I actually put this blue section here twice and you’ll notice that the way the job menu works is it literally just takes them right to that segment. But then I realized since the page is so long, they have to have a way to get back up. In each section, I also put a back to the top anchor. 
Here’s the tools, I use the new Word Press Affiliate Builder which looks awesome. As you can see it’s got internal linking so let’s say I want to go right to the side images, it’s taken me right to the images. I’ve created the section for crush campaign, I’ve mentioned this, I’m not done with this yet, I’m about 95-97% done or so. I still got to add in the other emails, this is just a placeholder, I still got another five emails to add in here. It’s really just copy and paste. 
I’ve got a bunch more images, I’ve got actually so many images made for this that I’m going to have to go through them and select which are the best ones and maybe just give them a total of 10 to choose from, I’ve loaded five right now. This are Facebook wall images, they fit perfectly in the Facebook news feed.  
And then, the bonus templates. I’ve decided to just go with those three things; emails, images, and bonus templates for this particular thing. I’ve created four bonus templates, it’s important for me that they have a bonus. I’ve even put together three bonus products that affiliates can give away. 
We’ve done the work of creating the bonus for them in order to entice them to do offer a bonus bcos that obviously increases sales. 
Back up to the top if we click on the funnel here, we’ve got the entire gram of this funnel. This funnel is a very simple funnel, it was actually hard to describe because it really is just one page. There’s no upsell downsell strategy other than the next offer which is the long form version of the video sales letter. I had Stevie at GFX1 design this funnel diagram and I thought it was pretty good, it depicted the image. 
Then, I gave them a little description of what the product is going to be about and a screenshot of what the sales page actually looks like. I made sure I put a big red circle on here to let them know that these buttons, they only show up at the close, they open on a time delay but I gave them a demo, you know, just a picture of it. 
Then, a lot of people, they want to know about the product. What exactly is it that they’re getting. I gave them a tour, and if they want to watch it, there’s a video here that’s literally a site tour and it’s a ten minute video and it’s on autoplay. This is the same video that I use in the sales process. 
Then, if we go back to the top, if we want to see the contest and prizes, spent a lot of time on this section here. Creating a set of prizes, finding a set of prizes that would appeal to a wide range of affiliates, try to entice a lot of different types of markets, people with big lists, people with little lists as well. And keeping the range of the amount of money that we wanted to give away in line with the amount of money that we expect to make. 
From the promotion, we generally are expecting to make about $60,000, it’s what we project on that three day promotion. Depending again on what level you’re at, I’m not going to give you an exact formula because it’s going to vary. 
A percentage of the amount of revenue that you can anticipate is what you want to allocate for prizes, so we decided that we’re going to give away a cabin on the marketer’s cruise for 2015 in January. I like the idea of giving this away because it enables us to also network during that week, during that cruise with the number one affiliates so we get to hang out with them and we’ll pay for their cruise. It’s a great thing. 
I put demo videos for each of these contest prizes here, this literally is a video about the cruise, an iPad mini, I thought this would be cool because—Melinda selected all these products and I really loved them because it’s a good variation of prizes. Somebody that maybe says oh I don't know if I can make enough sales to be on the marketer's cruise, but I can maybe get an iPad. 
I have a demonstration video, a little description and demonstration video. Now, a lot of people say to me Omar, how the heck are you doing these big background images and stuff like that? The way that this is being laid out right now is Optimize Press. It’s just a cool feature of Optimize Press. 






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If you could see right here, I’m in the back end right now, this is the back end of the website. This is the original image that I got, we purchased the stock footage of this stock image of this cruise ship and then I manually added in the text in Photoshop and GIMP. The text “marketer’s cruise” and I kinda scaled it, a little skew feature where you can actually drag the ends of the text. I dragged it so that it would skew the perspective of the boat, and then I made the row be two columns so that the boat would show up on the left hand side, and then on the right hand side I have the three elements here on the right. 
The thing that I like about Optimize Press 2 is you can just literally drag and drop all of these elements. I can drag and move these orders, I just move the text. That’s kind of what I like about it. It’s drag and drop. I grabbed this real vague image of the boat and I modified it, and then you know when you finish that, this is the way it looks. You might need to play with it a little bit, so I had to add some extra space to the image. The boat was centered when I got the original stock photo, so I had to add, I literally just made a slice, I just selected the area of sky in the image using gimp and I just repeated it so that it would be more of a row. Optimize Press automatically expands it so that it goes from full left to full right. 
You might say, Omar why bother? Why not have it in a frame like most websites? Well, the reason that those websites that you see nowadays, the reason that they go these stripes from left to right is because they’re responsive websites which means that when you look at them in a mobile device like on a cellphone, they’re actually properly formatted. The boat would appear on top, the text would appear right beneath it, everything will actually fall into its place because it’s not being constrained by a frame. I like doing that with Optimize Press 2 because you can’t really achieve that with some of the other themes. 
I enjoy doing that, we’re giving away a photo cube which I thought was another really cool gift. She gathered all the images, that was her job. She went and she found all the prizes, we had discussions back and forth on Asana. She got the images, she found the video descriptions for each one of them and I went ahead and assembled them all in here. 






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This image gave me a little bit of a hard time. I had to do this fading area here and add as you can see this gray on the left, it didn’t have that. Even though the image would scale up properly, this punching bag and everything will be all the way over to the left and it looked like it was messed up. Even right now when you’re looking at it, you can see it looks like it is not centered. It looks like there’s too much going on in the left. Before that, the entire arm was popping out from the left margin and I didn’t like it at all. At least this way, it looks a little better. 
Also, the word stress gets cut off a little bit. If we look at this in the actual Optimize Press image, you’ll see how it looks here. I was struggling a little bit with that one but in the end I was like, it doesn’t look that bed. I’d be here all week trying to get that thing to work so I just left it like that. 








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The eye motion, the leap motion, that’s a really cool little thing you put in front of your computer and it allows you to manipulate the mouse and the screen using your hands. You can do this kind of stuff with that. That’s going to be one of our prizes as well. 








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This is like the modern day Swiss army knife, it’s like a Swiss army credit card kind of thing. It’s pretty cool. It’s got all kinds of little gizmos and gadgets, there’s a little demo for that as well.










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Then finally down at the bottom, the leaderboards. I decided to do three leaderboards because I wanted to specifically visually point out that there are three days and three days only. Usually, you go to a website and see a leaderboard on a JV page and it’s like one leader board for the entire launch. I might have just one leader board during the launch week but for right now while traffic is hitting this page, while JV wants to visually see, there’s three days and three leaderboards. Three days that we’re competing on. 
Notice how I said your name here in number one, number three to ten is just some other affiliate. So it’s not that I’m depreciating any other affiliate that’s promoting, but remember one affiliate is looking at this page at a time. To them, they’re going to get a feeling of like yeah, me on top, everybody else on the back. But somebody else will read that, and you’re that somebody else to them. I felt that would be a really cool way to list leaderboard and kinda help them to visualize what’s going to be taking place on those three days. 








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Then finally down at the bottom again, I’m going to end it with a footer of picture of Melinda and myself. Instead of the traditional square, you know, Polaroid type of image with the name underneath it, we decided to go circular. We see a lot of stuff with the apps going circular and I said wow, our logo has the circles in it, so wouldn’t it be cool to just do the circles, like make the frame of our pictures circular as well. 
Our contact details and everything right there, and again, this is the entire JV page. All in one place and I think that it would be very well received. I mean I took elements and ideas from other page I visited, but this is a different type of page for us. 








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The closest thing that we ever did to this was when we created the I'm Evolution JV page. This is using Optimize Press 1. This is the JV page that we did a couple of years ago. This was the one we were using but still use it to this day for affiliates that want to promote our webinar. If somebody wants to promote My Unfair Advantage via webinar, this is the page that gives them all the information that they need to know. 
I’m also leveraging the pictures of other people that have promoted it in the past. I did not do that on the current one. I struggled with that with whether or not I wanted to, I was almost going to put another circle here, it would’ve been six and there would have been another one here where I say testimonials, case studies or something like that. I literally would’ve talked about how well Mike Filsaime did, and all these other guys that promoted. I literally have some videos, testimonial videos. 
I didn’t use these because these guys, they did very, very well when they promoted My Unfair Advantage but they did it in a different way, they did it through a webinar. What we’re doing here is a campaign that is not via webinar, it’s a sales page campaign, video sales letter campaign for three days. There would’ve been a little bit of a disconnect. 
It’s cool to have guys like Filsaime and John Thornhill and having them basically giving you props on your own sales, JV page, but there would have been a little bit of a disconnect. I wouldn’t want people to be like wait a second, why would you put a testimonial of something else from a page for this? I did a test last month, and I didn’t have enough time to get testimonials from those guys. I probably should still consider doing that since at the time I’m recording this, I still have time, and I might get some blurbs from those guys saying how well they did, maybe just add those, sprinkle those throughout the page. 
I gotta say, love-hate relationship really with Optimize Press. There’s still a couple of little bugs in this thing that are annoying as hell. I love the page that it creates, I love the way that it looks, but, I’ll give you one bug that just kills me, and that is videos. 
On this page here, if I am editing this page every time that I refresh it, the video starts playing it, it’s unpausable. I literally have to break the video code or I have to mute my computer. Now mind you, I’m editing here, I’m not visiting the sales page, I’m editing and if I want to pause this, I can’t. I literally can’t pause the video. It’s just because it’s a bug, it just doesn’t allow you to do it, and I hate that, it’s such a pain in the ass because obviously then I have to mute it or do whatever. 
There’s a couple of other little things that I’m sure they’ll work out, but overall it just creates pages that are beautiful, very, very attractive, that I’m  sure will help to get people on board. Take a look at the page, it’s visually appealing, this is important. Your stuff has to look good. If your stuff looks good, you have a greater likelihood to get people on board, of getting people to promote your product. 
I just wanted to share with you the different elements of the page, the way that I created the page. I also wanted to share with you how we manage the projects in Asana and everything involved with the projects. Eventually as you can see some of our projects here. But as we near the completion, this list becomes smaller and smaller and this completed task section becomes bigger and bigger. 
I hope that you enjoyed this video and I also hope that you start creating JV pages that look like this to help entice your JVs or your potential JVs to promote your products for you. 
Thanks for watching. I’ll see you on the next video. Take care.