Ladies and gentlemen, welcome to another episode of My Unfair Advantage. Today, we’re actually going to go behind the scenes of a six figure launch. We’re going to talk about the WP Affiliate Builder Launch. Now, here’s the thing. At the time that I'm recording this right now, we are literally in pre-launch mode, we’re days away from opening the doors to our next multiple six figure product launch. I say that with confidence because we’ve done this in the past several times. There’s a formula to it. Like with anything else, there’s steps that you have to take in order to make sure that you have a six figure launch. 
        What I'm going to be doing throughout this video here is taking you behind the scenes and letting you know the important things that I do in order to ensure a six figure launch. A lot of people get this wrong. They do some really, really creative stuff with their product itself, they make some beautiful websites, members areas, they follow the WP Arsenal, the Wordpress Arsenal training that we have in My Unfair Advantage and they create beautiful sales funnel, upsells, and downsells, and they use Speedy Profit Creator to create an amazing product. They create audios and videos, and they get their graphics from GFX1, it just looks amazing. 
        Then, they launch the product and they don’t get the amount of sales that they wanted. Maybe they make a few sales here and there, and maybe they make a thousand dollars, a couple thousand dollars. Maybe they even have a five figure launch. The big multiple six figure launches continue to elude them because they lack the army of affiliates, they lack the JV side of things, the prep and the stuff that goes on behind the scenes in the days leading up to launch during that time period. It’s critical, it’s very very important. 
        What you do and the way that you spend every minute of every day leading up to your launch in the final 30 days determines the amount of success and the amount of money that you're going to make with your product launch. Let’s dive in here and let’s go behind the scenes.
        There’s three things that I want to cover first, and they have to do with two launches in one. That is really what you're doing. This is the part that eludes most product creators. They don’t realize that—you're actually doing two launches. You actually have two websites that you're driving traffic to. Not just your product website, but you’ve also got a JV blog. There’s two sides to this whole thing, there’s the customer side and there’s the JV side. 
        The problem that people face is that they spend so much time finishing their product and making sure that everything is perfect and that every pixel is in perfect alignment in their member’s area that they don’t invest the time needed to recruit affiliates and create a powerful army of people that are going to drive traffic.
        You have to build buzz. In the 30 days leading up to your launch—I’ve said this before, you hear me say it time and time again—you have to build buzz. That’s what we’ve been focusing on. For not 30 days, but almost I want to say almost 60 days, really. You’ve got to create buzz, we’ve got to create two types of buzz. 
        Let’s first cover what is buzz. “Omar, what the hell is buzz?” Buzz is simply the act of getting people talking about your product. People talking about your product while you're not there, people talking behind your back about your product. That’s called buzz. You want to create a positive buzz about your product in the time leading up to its launch. You have two types of buzz that you want to create; you want to create buzz amongst your potential customers and you want to create buzz amongst your potential sales people which primarily are your affiliates. 
        Customers also become sales people, but we’re basically talking right now about prospects and affiliates. You got to create buzz uniquely within both of those segments of your audience. There’s a specific website that we use to do that. A lot of you guys are just dropping the ball completely on how you use that website. We’re going to talk about that website in a minute, first I want to cover these three things. You already understand what buzz is, it’s people talking about your website. 
        You know what, I think the best way that I can possibly describe this to you is using the film industry as an example. A film company might create a feature film and they might take a year and a half to actually produce the picture. To actually make the movie, it takes them a year and a half, two years to make it. They’ve been working on this thing. Do you think that right when they’re done they put it up for sale? No. 
        When they’re done with the movie they look at a calendar and they map out when they’re going to release it. They have to give themselves time to do two things. Number one, to get all the movie theaters—their sales people, their sales army, the movie theater owners. They’ve got to get all the movie theaters to agree and make room on their silver screens for this picture to open on a particular day. They’ve got to build buzz amongst the movie theaters. 
        This film company now has this brand new awesome movie, they can’t just open it up because they’ve got to allow enough time for all the movie theaters to be able to do it. How does the movie theater say well, hold on, there’s other things being released on that day, why should I give you time? Because simultaneously, the film company starts creating buzz amongst the public about the movie. Thereby, also created demand for their movie. They do this by releasing trailers. They do this by opening up a website. They do this by giving away free cups at McDonalds about their movie. They do this by getting in front of the public. They do this by raising awareness to their product. That’s called marketing. 
        The problem with most internet marketers is that they totally forget the word marketing in the phrase internet marketing. They just create their product but when it comes to the actual recruitment of the affiliates, when it comes to actually raising awareness about the product and the fact that it’s going to be released on a particular day. 
        When I say raising awareness, I mean getting it in front of everybody’s face. Your JVs, your customers, everybody. Creating buzz. When it comes to that part of things, the actual marketing, they screw it up. There’s a couple of reasons why they screw it all up, it’s because their head paints it all wrong. It’s because the majority of people that jump on to the internet, they jump on there because they’re in financial duress. They jump into the internet because they’re desperate to make money, not because they want to start a business.
        Let me tell you something. If you're broke and you're about to lose your house, starting a business is not the best thing to do. Going out and getting a loan is probably the best thing to do. Going out and getting another job or something, that’s the best thing to do. You don’t start a business when you're in financial stress because starting a business requires a business plan, it requires a schedule, it requires doing things properly in order to be successful. 
        If you don’t do things properly and you rush them because you're in such need for money right away, you create your product and right away you slap it together and throw it out there and hope to make money, guess what’s going to happen? Abso-freaking-lutely nothing. You're not going to make any freaking money because you totally forgot the marketing part of internet marketing. 
        You created a product because somebody taught you how to make a PDF and somebody taught you how to make a couple of videos, and you  watched some tutorial on YouTube that some dude made three years ago, so you created this product and then you're like well, what do I do now? Let me make a WSO. You make a WSO and you make $600, $700 and you're like, “internet marketing sucks. There’s no money here.” The reality is that there’s lots of money there, you're just doing it wrong. 
        The film industry dedicates a significant amount of time—months—into creating buzz. They do this a great number of ways. They advertise, they start buying ads on TV stations. They produce movie trailers where they cut always the best parts of the movie, right? How many movies have you watched where you're like man, I got to see that movie, this thing is awesome. Did you see that trailer? You got stuff flying in, “one man in a world.” They get you so excited, and then you go see the movie and it sucked. 
        The reason for that is that they take the best parts of the movie, they create this awesome advertisement because they’re raising buzz, they’re getting you excited, they’re giving you teasers, they’re making trailers. You go to McDonalds and the logo for the movie is printed on the french fries and they’re giving away a free toy about the movie with a happy meal. You’re going online and you go to YouTube or whatever and they’ve got an advertisement up on the top for the movie, there’s banners in every website that you go to. You just can’t get away from this movie, because you're getting retargeted to death. 
        Once they put a cookie in your computer, they’re following you around everywhere you go on the internet. You can be surfing porn sites and there’s that movie banner popping up. They dedicate time and effort and money into raising awareness with customers. That also simultaneously creates a demand for the movie theaters. The movie theaters are like okay, everybody wants to watch this movie on this day. They’ve created a huge demand for it, so people are going to show up on our movie theater on that day, they’re going to be logging into fandango to see where is it playing, we want them to come here. We better carry that movie. 
        Now, what happens is they’ve recruited the affiliates at the same time. At the same time, they’re actually building buzz with affiliates, with their movie theaters. They’re on the mailing list, they have specific industry places that they meet and they do. Do you see what I'm talking about here about an actual launch? This is how you do a launch. You can’t handle all of that buzz building, you can’t handle all of that planning and all of that raising awareness and all of that marketing if you're too busy creating your product because it wasn’t freaking finished and you created a launch date and now it’s before your product was even done. That’s just dumb. 
        I'm sorry if that insults you, but if you’ve created a product or you're in the process of creating a product and it isn’t even done yet, and you’ve already announced the date, dude, you're doing it wrong. Your product should be done, man. Your product should be 100% finished before you announce the date because there’s to many factors that play and way too many things can go wrong. You have to have a solid product with people already using it, already testing it, before you announce it. When you do announce the day, you need to make that date so far enough in the future that you're going to have time to raise awareness amongst your JVs and your potential customers as well. 
        This is where people drop the ball because they’re in such a hurry to make money, let me just release it. They don’t invest the amount of time into building buzz. Okay, you get the picture, let me move on, number two. 
        100% of your time in the 30 days leading up to the launch must be dedicated to buzz. That’s not 99% of the time, not 98%, not 75%, not 80%, 100% of your time. When I say 100% of your time, naturally I mean your work time, the time that you're on your computer. You should be dedicating it to doing buzz building, getting the word out there and raising awareness. If you're still working on the product and you're still trying to finish your website and your launch is coming up in a week, you're focusing on the wrong things, your eye’s off the ball, you're not going to have a six figure launch, it’s not going to work, it’s not going to happen. 
        Number three, understand that you have two launches in one. There’s two sets of traffic that you need to create with your buzz. You need to create customer traffic that goes to your pre-launch page, and you need to create JV traffic that goes to the JV blog. There are literally two separate websites that you are driving traffic to. I'm going to show you where you go to find that traffic, where you go to initiate that buzz building effort which so many people screw up. 
        I assure you that a great majority of the people that are watching this video are dropping the ball when it comes to such an easy way to drive massive amounts of traffic to both of these sides. Let’s go ahead and demystify that.
        




        [00:13:08]
        There it is. This is where everybody is. This is where your JVs are and this is where your customers are. Look no further, this is as far as you’ve got to go, Facebook. Everybody is on Facebook. In the 30 days leading up to your launch, you should be on Facebook constantly. For our launch here of WordPress affiliate builder, I want you to know that I constantly have Facebook open on one of the computers on my desk. 
        As a matter of fact right now, as I am recording this, I'm looking at Facebook on another screen. I'm constantly answering people’s questions, I'm recruiting affiliates, I have private messages going on. The bottom bar of my Facebook right now is completely loaded with ongoing conversations, private conversations that I'm having with different affiliates, some of them are customers. I’ve got postings going on on every group, I’ve got threads all over the place, I am a Facebook social butterfly right now. I am all over Facebook. I am dominating social media, primarily Facebook. Everybody that you need to reach is on Facebook. If you're not using it, shame on you. 
        You know what? You’ve got it easy. You’ve got it easy nowadays with Facebook. When I started internet marketing and I first came into the business and I launched my first product, yeah Facebook existed. But, it wasn’t as prevalent as it is now. It wasn’t the Facebook that you know today. Back then, in order for me to recruit affiliates, I had to know them, I had to figure out how the hell am I going to reach these people. 
        I spent the entire year of 2008 traveling. I went to 16 live events to shake hands, meet people in person, exchange business cards, and start to develop a mailing list. It’s the reason that today I have a spreadsheet that has 2,000 affiliate’s names, emails, phone numbers and mailing addresses. It’s the way that it had to be done back then. Now, you can go to Facebook. Nobody is out of reach. If you want to talk to any super affiliate, any internet marketing millionaire, you just type his name into the Facebook search bar, you see it, and then just send him a message. It’s that easy. 
        Back then, I used to do things like subscribe to that guy’s list, wait until he sends an email, see his addresses on the bottom, then I had to go and reverse search the address, I had to call up information 401. “Hey, can I have a phone number for this businesses company at this address?” I had to call there, had to talk to the gate keeper which is the bulldog at the front, the receptionist. “Hey, can I talk to so and so?” Her job is to keep out people like me. That was the kind of stuff that I had to do when I started in order to establish those relationships with people that would eventually promote my products. 
        Now, you’ve got Facebook, and you're not using it because you see Facebook as a toy, because you see Facebook as a place to go and post pictures of your kittens. Facebook is a very, very powerful toy. You want to call it a toy? Let’s call it a toy. Facebook is the yellow pages of the future, it’s the Yellow Pages of today. Back in the day, businesses used to, “You got to run an ad in the Yellow Pages.” Not anymore. Facebook is where your customers are and Facebook is where your affiliates are. 
        They made it really easy a few years ago on Facebook when they created groups. Facebook groups are where it’s at. If you think that just by having a Facebook profile and posting things on your feed that your relatives are seeing, if you think that that’s going to help you make money online, then again, dude you’re doing it wrong. 
        Facebook groups is where it’s at. There are thousands of Facebook groups out there for both affiliates and customers. I personally belong to over 50 groups right now I want to say, and some of these groups have a few hundred people, some of them have a few thousand people. I'm in one particular group that has over 10,000 internet marketers. 
        Again, it becomes about what groups you're in. A few years ago, Facebook did something awesome with groups. What they did is—it used to be you had to be invited. What they did is they created three privacy levels. There’s open groups now, there’s private groups, and there’s secret groups. When you're logged into a group on the right hand side of Facebook, it suggests other groups that the members of this group also belong to. Now, if you're a part of one or two internet marketing groups, now all of a sudden you can see recommendations for other groups that you can join or request to join depending on the privacy status of that group. 
        Now, what happens is you can start becoming a member of these groups. If you’ve done the right thing and you’ve joined these groups with ample time, you can start becoming a contributor. You can start responding to people’s questions, you can start commenting on posts that people are putting up about different topics that might interest you or that you might be familiar with. You start becoming known in the group as a person of value, you start doing this every single day. Facebook is part of my daily business tasks. I have to invest several hours a day on Facebook.
        Let me tell you something, I’ve done worse jobs in my life. I have no problem with it. I go into all the different groups, I post things of value from time to time, I become friends with people, I like their posts, I talk about them, I tag people. I'm seen as a valuable contributor in all of these groups. This is where I attract my buyers, and this is also where I attract my affiliates.
        Here’s the one thing that I do want to mention when it comes to Facebook and groups and attracting customers and attracting affiliates. In the particular arena that I'm in which is the internet marketing, I teach internet marketers how to market it better, right? What happens is I'm an internet marketers marketing to internet marketers. I belong to a lot of these groups. When I create a product about how to market better, I have to draw a line in the sand and I have to say okay, I'm going to have to market to these groups as customers and I'm going to have to market to these groups as affiliates. That just has to be a line that you draw in the sand. 
        If you're in another niche like in scrapbooking or basket weaving, underwater cat juggling, whatever, give it a name—I would never juggle a cat. Give it a name. Whatever niche you're in, obviously those would be the customers, the actual basket weaving groups are the people that are looking for basket weaving resources. Those groups that you belong to, those are the ones that you would treat as customer groups when the time comes for your product launch.
        You would find affiliates, you’d have to find affiliates and product creators in the basket weaving community. The way that you do that is you go and find other basket weaving products. There should be a whole bunch of them out there if you did your niche research properly. I personally know of quite a few affiliate groups in my niche, I'm a very active member of several of them. Some private, and some public. Maybe you're watching this right now, maybe you actually learned about me from some Facebook group somewhere. 
        What I do is I make sure that I provide a lot of content and every single one of those groups, I'm going to talk to you a little bit more about how I market within those groups and what I’ve been doing specifically for WordPress affiliate builder and our upcoming launch. I want to impress upon you the importance of Facebook. As a matter of fact, Facebook has really been 90% of our buzz building; 90% of our pre-launch traffic has come from Facebook. 
        Make no mistake about it, you can build a list in just 30 days of thousands of people that are interested in buying your product as we’ve done. You can do that in just Facebook. I'm going to talk to you exactly about how to do that now. What I’ve done here on this slide is I’ve broken it up. I’ve divided it into two sides. I’ve divided it into customers versus affiliates. 
        Customer side obviously is going to be a little less advanced. I'm just raising awareness about the product, getting them excited, I'm building the anticipation. With the affiliates, I got to do a little more. I got to educate them, I got to give them the tools that they’re going to need, I got to make sure that I recruit them and that they know what to do on launch date. I'm literally organizing the event for them. There’s a little bit more involved in that side of things. 
        Let’s draw a line down the middle here and let’s talk about what we do. First of all, daily tips videos and daily posts in Facebook. What I’ve been doing is I’ve been posting every single day a tips video. The way that this came about was about a year or so ago. This is a product by the way, WP Affiliate Builder, that we started creating two years ago. 
        The product has been in beta testing now for 18 months. The product has been done for 18 months. The website itself, the member’s area, has been done for over a year. As a matter of fact, we were done so long ago with this product that I’ve wanted to change it three times because you get tired of looking at it. You're like oh man, it looks old to me now. People that have recently given access to are like oh my god, this website looks amazing, this is incredible. It looks old to me, we’ve moved on. The stuff that we’re building now looks so much better than that. This is just one of the pitfalls of being an entrepreneur and a perfectionist. 
        What we looked into was how are we going to launch this? Do we want to do a pre-launch series where we do three videos flying over downtown Los Angeles in a De Lorean like Video Genesis did and we create fancy one hour videos and release them every other day for a week and try to sell people over a week. 
        When we started thinking about it, we said man, but the thing is that we just have so much to talk about, so many topics to talk about. We decided to create a series of videos that we could release daily for an entire month. What we’ve been doing is building buzz for an entire month releasing these daily tip videos. 
        I had a long drive to go on, I had to drive from Palm Bay to Orlando. What I do is I called my Google Voice number, hit the record button, and I literally just while I was driving said everything I could think of with regard to doing affiliate recruitment the right way and launching your product the right way and just recorded it all. I basically just dictated. 
        Melinda played it back and she typed it up. And then, we broke it up into 20 tips, actually. I got on the phone with Dave, my partner, and I said, “Hey Dave, why don’t we do this? I’ll read all of the odd numbers into the camera and you’ll read all the even numbers into the camera. We’ll stand in front of a green screen and we’ll just talk on each one of these tips for three minutes, we’ll create 20 videos.” He said alright, no problem.
        Within a matter of hours, we had 20 videos created with a nice background, and a logo, and everything. Obviously, he added that stuff in afterwards. We put them up on YouTube and we said okay, we’re going to start releasing these one at a time on the 30 days leading up to the launch. In addition to posting every single day, I'm on Facebook every single day. You’ve heard the phrase out of sight out of mind, my goal is to make sure that I am in everybody’s sights and everybody’s minds for the days leading up to the launch which I think we’ve accomplished so far.
        We start emailing our actual customers every other day. We email them to build anticipation, to let them know this is coming. Our own customers—whether you have 100 or 100,000 people on your list—they become the word of mouth people, they become the spokespersons for your product. It’s important that you email them everyday and you start asking them to opt in to your prelaunch page, and you start asking them to share on their Facebook wall. The average person has—according to Facebook—130 friends which is probably an old figure and it’s probably a lot higher by now.
        Think about it. If you’ve got couple hundred people that you’ve driven to that page and they each share it or let’s say a third of them share it, so 50 people share it, that means that 130 for each one of those 50 see it. Now, you’ve got 5,000 people that have now been driven. You got that snowball of traffic starting. You got that word of mouth thing happening, plus you’ve got your daily tips videos that you're releasing in all your groups. 
        One of the things that I want to talk about, I want to make mention of two things before I move on here with regards to these daily tips. When we created the videos, we did two very important things that if you decided that you're going to do something like this, I want to make mention of it because it’s important. 
        I think that the reason that the group owners and the group members have been so receptive to our tips videos is that number one, we didn’t put any links in them. What we did is we created some valuable content and we just put our logo in it. In none of my tips videos do I mention that there’s a coming launch, do I say go here now—there’s no call to action in any of these videos. 
        Obviously since I’ve been a value provider and a good contributor to all of these groups for a long time already, when I approached these group members and said, “Hey, do you mind if I post some valuable affiliate recruitment lessons videos everyday for a month in your group? There’s no links in them, I'm not trying to draw your customers away, but I will be having my logo on there.” They were very receptive to the idea, they loved the idea. 
        I'm going to recommend that if you're going to start doing videos to posting groups that you do two important things, and that is number one make sure that you're not trying to lure people out of the group, just provide value, just be a person that provides value. You might be saying, “Well Omar, how the heck is that going to get people to my site?” Don’t worry, I'm going to tell you in a minute. Provide value, don’t try to pull people away from the group. Make them valuable, don’t put any links or call to actions in there. Do daily posts every single day, live on Facebook. 
        Email your customers every other day.
        Start building a pre-launch list. When you're actually doing buzz for those 30 days that your product is complete because you're not working on your product, you finished your product a month ago. Make sure you have a coming soon page on your main sales page. The product shouldn’t be live, your customers should not be able to find your sales page. They should not be able to find it and accidentally buy your product, it should be on a sub URL or something that you only know the location of, that you’ll be making live eventually. 
        What you want to do is have an opt-in form because you're building a pre-launch list. People that are interested, give them a little teaser. “What we’re doing is we’re giving away all of our tips, the entire segment of 20 tips. We’re giving them away on our squeeze page. In YouTube, beneath each of our videos, the description has a link back to our squeeze page.” If anybody were to go and google our URL or if they wanted to find out more about it, they’d go and they’d find our squeeze page and boom they’re now on our pre-launch list. 
        What that means is that on the day of the launch, we already have a list of interested buyers that as soon as I send an email to the group of people which I usually do an hour beforehand. I usually send it one hour before I launch, I email the pre-launch, I call them the early birds. We instantly start flooding with sales, instantly, because we’ve built a pre-launch list.
        The other thing that I wanted to mention about the daily launch videos that’s very important and I think goes a very, very long way is making it personal. What I mean is making it personal is be on camera. If you're afraid to get on camera, you need to get over it because your competitors are on camera. You need to be willing to get on camera. If you're afraid to get on camera and you're afraid to sell your people, I don't know if you're in the right business. You better be able to sell, you better be able to get on camera; you can’t be afraid. If you are, you better be willing to pay somebody that isn’t. You better be willing to hire somebody to be on camera. 
        You got to make personal videos that relate. If you're trying to brand yourself as the expert and what you're selling positions you as an author or as a coach or something and you're afraid to get on camera, what you need is psychotherapy not internet marketing lessons because how can you possibly brand yourself and sell you as the product if you're afraid to get on camera? I'm not going to get into a whole you got to get on camera rant, I guess it’s too late for that, I'm already in the you get on camera rant. 
        Be honest with yourself, come on. If you're selling something where you are the expert, you are the person, you got to realize that you're not selling the product, you're selling you, you are the product. In our particular case, credibility is very, very important. Why should you trust me when it comes to building an affiliate army? The only way to do is if I can establish the fact that I'm a super affiliate. 
        You’ll see that our entire sales process and everything has been geared towards building trust and establishing experience, and making sure that everybody understands that oh wow, these guys know what they’re talking about. How better to do that than to give away 30 days worth of advice for free where people are like, “Oh wow, that makes sense. Oh wow, cool.” I literally got a message the other day saying, “Hey man, what time are you going to release today’s tip?” Again, making them personal establishes you as the face of the product and it helps to brand you.
        Let’s talk about the affiliate side of things. I'm going to be very specific about things that you have to do here. This is what we did. 60 days ago, I went to all the affiliate calendars. There are JV calendars, literally, websites that you have to go to and post your launch. Let all the affiliates and JVs in your marketplace know you're launching on that day. 
        There’s a couple things to be cautious on here; number one, there are a lot of these. I'm not going to list them here, go do some research, take some ownership in your business and go to Google and ask it where all the JV calendars and affiliate calendars are. Just go over there and say hey, JV calendar, affiliate launch calendar, whatever. Just find a couple of keyword combinations and find some JV calendar sites. 
        I’ll tell you what, I advertised in JVNotifyPro, I advertised in WarriorJV, I advertised in LaunchRR; there’s a bunch of them.
        What you do literally is you go to the calendar once your product is done and you say alright, I'm going to set my calendar. I recommend at least bare minimum 30 days out, you’re probably going to be best to set it six to eight weeks out because that’ll give you plenty of time to do the rest of the things that I'm about to list here. 
        Don’t freak out if your day’s taken, don’t freak out if someone else decides that they’re going to post a launch on your day, it’s not your day. Our industry has just grown too much for you to ever think that you're going to own a day. The reality is that in all likelihood, there’s other launches taking place on your day and you can’t get upset with affiliates that can’t promote for you because they’re promoting for somebody else. That guy might’ve had a commitment to reciprocate for someone, don’t get upset. Hey, no problem. 
        You know what, as a matter of fact, when I approach someone and say, “Hey man, listen, I know that you’ve got a list that’s interested in this. I’ve got this great product that I’d love to show you that I think your list would love. We’re going to be launching the product on this day. We’d love to have you on board.” They right away if they say to me oh man, dude, so and so’s launch on that date. 
        By the way, my response is like, “Hey man, no problem. Listen, we’ll do something later. We can do an evergreen thing, I could create a special page for you. But listen, since you can’t mail your customers for me on that day, would you be okay maybe in the next couple of days mailing your JVs for me and letting them know that I'm doing a launch?” 
        99.999% of the time, that person will say, “Yeah sure, I can do that for you.” They won’t mail their customers, but they’ll mail their JVs. You know what, that’s even better because I'm going to give them some JV swipe and now this guy’s going to recruit 20, 30 affiliates for me as opposed to 20, 30 customers. Each of those affiliates might recruit 20 or 30 customers each. I learned that going door to door. You always try to rehash something. If they don’t want this, offer them something else. “Oh no, that’s not good? How about this?” What’s the worst they could say? “No, can’t do it.” Oh, okay, no problem. 
        What’s the best they could do is say, “Yeah, no problem, I’ll mail my affiliates list for you.” And then, you’ll end up getting a whole bunch of other affiliates and making an extra $10,000 in your launch. “Did you say $10,000?” Yes I did. Again, post on the calendars, don’t be afraid to claim a day, be the catalyst in your business. Don’t let the calendar site determine when you’re going to launch your product. 
        Don’t go to the site and say, “Oh my god, I need to launch next week, let me see what’s available next week. Oh, there’s a spot at 3PM, I'm going to launch at 3PM next week.” And then you go to your next site and you're like, “Oh my god, it’s taken. 3PM, it’s taken. What am I going to do now?” And then you go back to the first site, change the first site, let’s go get a new date, okay do that. And then you go to the third site and you're like, “Oh my god, no, the third site,” and you start freaking out. No, go way out in the future, pick a date, set it, boom, that’s it. That’s when you’re launching. Let everybody else change for you; be the catalyst in your marketplace. 
        Group banners. Remember all those Facebook groups I talked about? They all had a cover image on top. Approach the group owner and see if you can pay him to advertise your launch for a week on his group. His thousand members or hundreds of members that are logging into his Facebook group everyday at the top are going to see an advertisement for your launch. They’re going to be able to see your logo, and they’re going to see your URL to your JV page, and then they can go to your JV page and sign up because you're building an affiliate list as well just like you have a squeeze page on your customer site. On your JV site as well.
        You go to these places and sometimes, you see banners that are there but I'm going to encourage you to ask every group owner that you're a part of. If you're a part of the group, why not? What do you got to lose? Just approach that guy, send him a private message, and say, “Hey man, I noticed that you never really advertised on your banner. If I had a professional logo made and a nice banner for the top of the Facebook group, would you mind putting my banner up for a few days to help me get some traffic to my website? As a matter of fact, if you do that, I’ll get my same graphics guy to create one for you, I’ll pay for it, your own group banner.” Do something to reciprocate. 
        What you’ll find is you’ll get a lot of traffic that way. Some of these groups, particularly the specific JV groups, they actually rent that space. I have paid $100 a day to have my advertisement banner in several groups. We’re going all out with it, this is a big launch for us. 
        Some of these group owners even have packages where they’ll do a pinned post, they’ll do a banner for seven days, they’ll do an email blast so they’ll email all of their affiliates for you, they’ll do a package for $500, or $400. That $400 that you invested into advertising your launch to affiliates, not to customers, that recruits you 50, 60, 70 affiliates that in turn each bring you 30, 40, 50 customers. Think about that, do you like apples? How do you like those apples?
        You need to be advertising, you need to be posting up group banners. 
        Announcement videos. On your JV blog which we’ll talk about in a minute here, naturally you're going to have a video that explains to your affiliates what your product is, what the price points are, how the sales funnels going to work, what’s the upsell, what’s the downsell, we’re launching on this platform, this is the time we’re launching, this is what you can expect. You got to do all that stuff, naturally. That video should be anywhere from five to ten minutes and it should be the main thing that they see when they arrive on your JV blog. You should create little announcement videos, maybe a minute long, that again—I'm not talking about the little daily tips things that I did. 
        I'm talking about announcing to the affiliates in the affiliate groups that you're doing a launch and inviting them to go check out the full length video that talks about the launch at the JV blog. You're literally creating a little funnel for affiliates and ure posting little videos in the affiliate groups trying to get them to go over to the site, to the JV blog site. Little announcement videos are something that we’ve been doing.
        Affiliate list solo ads. Okay, what’s a solo ad? A solo ad is when you approach a list owner and you pay them to email a message to their list for you. You can do this for affiliate lists as well. If you know some prevalent marketers, you can approach them and say look, I would love for you to mail your affiliates. What can I pay you to mail your JVs and invite them to promote my launch? 
        Here’s the thing; affiliates are generally open to this because the affiliate list isn’t something you mail all the time. Most affiliates if they’re doing it right, they exclude their JV list from marketing messages. They don’t really market products to their JV list, they see their JVs as partners, not as customers. JV lists are really only mailed to during launch times. A product creator launches a few times a year. Asking them to send solo is really just extra money for them. “Hey man, what if I give you $100 and you send an email to your affiliates for me?” That could again recruit you a bunch of affiliates. 
        Another thing if somebody can’t promote for you, go ahead and ask them, hey, well instead can you mail your affiliate list for me. 
        Here’s something that I did to start elevating, to start branding the product, the WP Affiliate Builder Product. I went to the JVZoo event which just happened recently at the time that I'm recording this. It just happened a few days ago, actually. I actually got some postcards printed up, I’ll talk to you about why we printed up postcards in a minute. We printed up 200 extra postcards and we went to this event. I asked the event owner if it was okay for me to put the post cards on the desks, on the seats. 
        Early one morning before the event started, we went and every chair of the event, we put a post card on. When all the attendees of the event went and sat down at their chair to start listening to the speakers, they had to hold my post card to sit down. They picked up the post card, they see us in a cool logo, wearing robot suits, there’s my JV logo, my JV URL. Again, that’s starting to [00:39:38]. 
        I also started shaking hands and telling everybody about the event, exchanging business cards. This is important. If you have any events going on in the area that you're at or any big internet marketing events at the time the 30 days leading up to your launch, I recommend that you attend one. I definitely recommend that you attend one. I definitely recommend that you attend one so that you can physically in person start building some buzz and getting the word out, and talking about your upcoming launch. We attended an event; Melinda and I, we were social butterflies at this JVZoo event handing out business cards, handing out postcards, and our post cards have a little QR code on them. 
        I'm actually going to show you what the post card look like in a minute here. It has a little QR code on them, so literally people can scan the post card with their smart phone and it opens up our JV Page. They can enter their name and email, and boom.
        Another thing you can do at a live event is you can create a standing banner. There’s websites where you upload your graphics and they create a full size, like six foot tall standing banner that expands. It just stands on the floor. Just go over to the event owner and say hey man, would it be okay if I put up a banner in the hallway maybe leading to the bathroom or something like that as part of your event. I guarantee you, most of the time they’re not going to have a problem with that, especially if you're a value provider, especially if you’re someone that maybe has been providing value to the group members for that event ahead of time. 
        0For $80, you can get one of these standing banners made with your logo. That’s something that we did, and our standing banner was at the JVZoo event again with our logo on it, with our JV blog URL on it. $80 to put that on the floor there. You know what’s funny? Whenever anyone came over to me and said, “Hey Omar, can I get a picture with you?” I'm like, “Yeah, yeah. Come on, let’s go stand next to my banner.” Now, that guy gets a picture of me and him and my banner’s in the picture, and he posts that on Facebook. See what’s happening here? This is called marketing, it’s called raising awareness to your product. This is the kinds of things that we do.
        The postcard mailer. You can use so many companies. Did you know that for about 40 cents, anywhere from 40 cents to a dollar, depending on the company that we use. From 40 cents to a dollar, you upload your list of mailing addresses, and you upload your actual graphics for the post card. They send them out for you, for 41 cents including postage and printing and everything. You could use this to print if you're in the states, there’s a lot of different ones out there. The price is going to vary obviously depending on if the quality of the card stock, if you're using glossy both sides, single side, black and white versus color and all that. Depending on how fancy your card is. 
        This is a good reason why you should when you attend events make sure you collect business cards and get people’s addresses; I do this at every event. I have them all on a big spreadsheet. Post card mailer. We’ve literally mailed a physical item to all of our affiliates or potential affiliates.
        Make a JV blog with cool prizes. Offer cool prizes. You got to make everything fun. I see so many JV blogs where they just say, “Hey, first prize, $500, second prize $250, third prize $100.” Okay, that’s great man. Your super affiliates really needs $100. Make it cool, give them a reason to talk about your thing. Give them a reason to go back to Facebook and say, “Hey man, did you know that Omar is giving away an actual robot, a robot. He’s giving away a robot on his JV blog. This is crazy.” 
        I saw a launch once where they were giving away a stripper pole, a stripper pole that you can install in your house, or the cash equivalent. So now, that’s a talking point. Now, you’ve got a bunch of affiliates talking about your funny, cool prize that you're giving away and the chances are they’re just going to want the cash equivalent, but you added an element of cool and personality to your blog theme and amongst your JVs. You created some talking points.
        Speaking of talking, a Voxer thread. Voxer is a smartphone app that enables you to create a thread just like you post a comment on Facebook, just like you make a Facebook post and then a whole bunch of people can post comments beneath it. You're creating a thread of conversation. Well, Voxer is an app for your phone that allows you to create a similar thread. Only, this one is with voices. 
        You can literally add your top ten, top 15 affiliates to this Voxer thread and you can communicate with them. The funny thing about it is that affiliates are very competitive. It starts becoming a really fun audio thread where people are egging each other on and saying, “Man, I'm going to kick your ass in this launch. I'm going to be number one.” “No, you're not, man. I'm Rocky.” In the background he’s playing the Rocky theme. It just becomes so funny. You're engaging people with Voxer, with your voice, you're sending messages to people through Voxer.
        Facebook ads and re-targeting through Facebook. This is something that you should do. Invest in your launch. Go ahead and throw $100 into a Facebook ad and target your specific clientele. Then, re-target them so that when they go and travel off of Facebook, they’re still seeing banners for your product launch. You're literally advertising to affiliates, you can literally advertise to specific affiliates with their user IDs in Facebook. You can retarget them once they leave Facebook. If they visited your site, you're dropping code on their computer that’s going to follow them everywhere they go. This is another thing that we’ve been doing. 
        It all comes down to constant communication with your affiliates, constant communication is what it’s about. The 30 days leading up to your launch is about communicating with your affiliates, getting them on board, finding out what do they need, being a social butterfly. You can’t possibly do all the—this is just scratching the surface, guys. The WordPress affiliate builder product itself goes into everything that we do behind the scenes. It’s a very in depth, it’s very detailed; it is full time work for me, my partner, my staff, and my wife. Imagine if it’s just you and you're still working on your product, do you think you're going to be able to do the things that it takes? No, you become the person that’s plugging up all the holes in the dam with every finger you got and you run out of fingers. It’s all about communication.


        
        [00:46:03]
        Let me show you real quick what that postcard looks like. This is the postcard we had printed up. Notice the cool theme, we’re wearing robot suits. We’re building an army of affiliates. There’s a couple of things that I want to point out here. Number one, we themed out launch, we made it fun. It’s a talking point. When people get this thing, they’re like oh my god, look how funny, he’s wearing a robe out. Yeah, that’s good, man. I'm laughing all the way to the bank. 
        Important things here, it’s got a cool theme that people are going to talk about, and the other thing that I want to point out here that’s important; two things. The URL for my JV blog, WPAB-JV.com. It’s easy to find, it’s easy to find, it’s easy to remember. WPAB-JV.com. It’s not some long, stupid URL like myproducturllink.com/go/live/affiliatespagetoolshere./whatever. 
        On launch day, there’s going to be a flood of emails all over the internet from people promoting our product. Maybe one of your affiliates gets an email from another marketer and says, “Oh man, that’s right, Omar’s launching today. Shit, what was his JV blog? Oh okay, WP—yeah, I remember, it was the four letters. WPAB—oh wait, let me grab that postcard.” You know what I mean? You're making it easy for them. Don’t make it some long URL. A URL costs $9, invest in a cool URL for your JV blog. 
        Notice the other thing that I wanted to point out is the QR codes that’s in the top corners of the postcard. When people are reading this postcard, likely they just pulled it out of their mailbox. They might be in a car, who knows where they are. They can scan it, they can go right over to the website. You can send them anywhere that you want with a QR code. QR codes are free to produce, you can go to QRcode.com. Really, it just comes down to making your launch fun, guys. 
        Stay in communication with your affiliates, make it fun, and be prepared. Be prepared for your launch. Don’t be fumbling around trying to get your product done in the 30 days that lead up to your launch. All you should be working on is affiliate recruitment, that’s it. Nothing more, nothing less. Make it fun, be that catalyst in your business, and be prepared for your launch. 
        I look forward to seeing you on leaderboards all over the world, and I’ll see you in the next My Unfair Advantage Video.